Frost & Sullivan's SG Corporate Race at MacRitchie raises SGD125K for charity ~ ABBA Consulting victorious at Frost the Trail 8th annual corporate charity run for Bright Hill Evergreen Home

SINGAPORE, Aug. 26, 2013 /PRNewswire/ -- Frost & Sullivan Singapore's 8th annual 'Frost the Trail' Corporate Run at MacRitchie Reservoir Park was a resounding success as corporate partners and friends alike did their part for the underprivileged, raising SGD125k for this year's adopted charity, Bright Hill Evergreen Home.

Frost the Trail Singapore Corporate Challenge 2013 had split runners into two categories – the 5 km team race as well as the 10 km individual race. The winners for Frost the Trail Singapore Corporate Challenge 2013 were as follows: For the Team 5km race category, ABBA Consulting came in first, Cisco Systems was the first runner up and the 2nd runner up went to ABBA Consulting. In the Individual 10km Category, the first place for the Male race went to Garth Livermore from Macquarie Group and the first place for the female race was taken by Tang Xue Hui from ABBA Consulting.

This year, strong support came from RSM Chio, RSM Ethos and Stone Forest Corporation Advisory with the largest group registration of 68 runners. Other participating companies include Alcatel-Lucent, British Telecom, Cisco Systems, DKSH, PCCW Global, Huawei, InterCall, Jebsen & Jessen, Keppel Logistics, Macquarie Bank, Mazars LLP, MSD International GmBH, NEC, Polycom, Shangri-La Hotel, Teleperformance, Telstra, Tote-Board, Tyco and WorleyParsons.

Thomas Tay, the organising chairman of this year's event is appreciative of the invaluable support the event has garnered but believes more can be done. He said, "Frost & Sullivan Singapore's 8th annual 'Frost the Trail' Corporate Run is a joint effort with our corporate partners to help the less fortunate. Through this run, we hope to raise funds for our adopted charity, as well as encourage others to do their part to contribute to worthy causes and make a difference in the community. Our collaborative effort will go some way in providing the necessary support for our beneficiary so that they could continue their efforts in improving the quality of life for the underprivileged under their care."

Penny Low, Member of Parliament for Pasir Ris-Punggol GRC graced the event as the Guest of Honour and presented the cheque to the beneficiary. She was accompanied by Wan Pak Khiong (Mr), Chairman of the Citizen Consultative Committee for PasirRis-Punggol GRC. Prior to the cheque presentation ceremony and dance performance, all participants had the opportunity to mingle amongst peers, colleagues and acquaintances whilst enjoying breakfast. This year, the carnival mood was brisk with refreshments provided courtesy of Telstra, WorleyParsons and Frost & Sullivan Singapore. All runners and seniors received a goodie bag each and had the opportunity to participate in the lucky draw. 

Seniors from Peace-Connect Senior Activity Centre also showed their support for the corporate run with a vibrant dance performance. The dance movement of the energetic seniors impressed the crowd and inspired them to follow suit.

A total of 650 runners made up of 134 teams (4 to a team) and 112 individual runners, participated in the 'Frost the Trail' run held on August 24, 2013, with 100 per cent of the proceeds raised going directly to the adopted charity.

Bright Hill Evergreen Home is a 250 bed, accredited, 100 per cent non-profit Nursing Home for the destitute and poor.  Its mission is to provide health care services to the aged regardless of their race, language or religion.  More than 90 per cent of the elderly have no family, no money, and are in varied stages of dementia.

Huawei, British Telecoms, WorleyParsons, Tote Board were the Platinum donors, NEC was the Gold donor, and Teleperformance and Jabra were Executive Partners. Columbia was the Official Sports Partner while Sportade and Polar were the Official Sports Drink/Water. Sports + Travel magazine Singapore was the media partner while White Cottage was the Official Photographer. Supporting partners for Frost the Trail 2013 include August Man and August Woman, Alpen, Ben'V, Chanon, Eagle Brand, Munchy's and Unisoy.

To find out more about Frost the Trail Singapore Corporate Challenge and its beneficiary, please visit - http://www.frost.com/frost-the-trail

Frost the Trail 2014 is scheduled for August 2014 and advance expressions of interest from corporate companies for sponsorship, donations, runners and contributions in kind are welcome. Meanwhile, Frost the Trail KL Corporate Challenge runs on November 10th, 2013 at Forest Reserve Institute Malaysia (FRIM) and is currently open for registration.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

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For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies.

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Contact:

Carrie Low
Corporate Communications, Asia Pacific
P: +603 6204 5910
E: carrie.low@frost.com

Melissa Tan
Corporate Communications – Asia Pacific
P: +65 6890 0926
F: +65 6890 0988
E: melissa.tan@frost.com

http://www.frost.com

SOURCE Frost & Sullivan



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