FRS Healthy Energy Drink Hits Store Shelves in More Than 1,200 Major West Coast Grocery and Convenience Locations

- Albertsons, am/pm, Bristol Farms, Henry's, Save Mart, Smart & Final and

Smith's To Carry FRS Line of Ready-to-Drink Beverages -

Nov 27, 2007, 00:00 ET from The FRS Company

    FOSTER CITY, Calif., Nov. 27 /PRNewswire/ -- The FRS Company, a
 developer and distributor of healthy energy beverages and antioxidant-based
 nutrition and wellness products, announced today the successful completion
 of a major West Coast distribution drive that added more than 1,200 major
 grocery and convenience store outlets to its distribution network which
 already includes numerous grocery chains and independent retailers along
 with and GNC.
     Health-conscious West Coast consumers wanting to give their bodies
 all-day energy without the crash can now visit their local Albertsons,
 am/pm, Bristol Farms, Henry's, Save Mart, Smart & Final or Smith's store to
 experience increased energy in a healthy way. FRS ready-to-drink beverages
 are available in Natural Orange, Natural Lemon Lime, Low Calorie Wild
 Berry, Low Calorie Peach Mango and Low Calorie Orange flavors. Earlier this
 year, FRS inked distribution deals with 3,000 GNC stores and online via
     In addition to the FRS Company's continued rapid distribution efforts,
 the company has built an expansive local marketing team that presents FRS
 healthy energy drink samples to shoppers at hundreds of stores and events
 every week to drive consumer awareness and promote FRS as the healthy
 alternative to energy drinks.
     "For an emerging brand, securing distribution deals with seven major
 West Coast grocery and convenience store chains in such a short time range
 is almost unheard of," said Maigread Eichten, president and CEO, The FRS
 Company. "We are thrilled to be able to reach even more consumers who are
 demanding more from their energy drinks through our partnerships with these
 esteemed retail outlets."
     FRS is the winner of the 2007 World Beverage Congress' Best Health
 Initiative award, is endorsed by Lance Armstrong and supports the Lance
 Armstrong Foundation as a corporate partner.
     About The FRS Company
     The FRS Company (formerly New Sun Nutrition, Inc.), founded in 2004, is
 a developer and distributor of nutritional supplements, healthy energy
 snacks and beverages that is pioneering the development of flavonoid
 antioxidant health solutions to improve consumer health and wellness.
     The company's product portfolio includes FRS(R) healthy energy drink, a
 scientifically formulated supplement designed to boost energy, enhance
 performance and neutralize free radicals before they can cause cellular
 damage. FRS, which stands Free Radical Scavenger, contains a patented
 combination of flavonoid antioxidants, essential vitamins and metabolic
 enhancers. The flavonoids are quercetin, an antioxidant typically found in
 the skins of apples, onions and red grapes, as well as catechins extracted
 from green tea.
     FRS ready-to-drink cans are currently available through, GNC
 stores nationwide, and at select grocery, convenience, health food and bike
 stores. Consumers should visit or call (877)-FRS-4YOU
 for a free trial offer of FRS products and to locate stores. Also, all FRS
 products are available on the company's web site for convenient home

SOURCE The FRS Company