FOSTER CITY, Calif., Nov. 27 /PRNewswire/ -- The FRS Company, a developer and distributor of healthy energy beverages and antioxidant-based nutrition and wellness products, announced today the successful completion of a major West Coast distribution drive that added more than 1,200 major grocery and convenience store outlets to its distribution network which already includes numerous grocery chains and independent retailers along with Amazon.com and GNC. Health-conscious West Coast consumers wanting to give their bodies all-day energy without the crash can now visit their local Albertsons, am/pm, Bristol Farms, Henry's, Save Mart, Smart & Final or Smith's store to experience increased energy in a healthy way. FRS ready-to-drink beverages are available in Natural Orange, Natural Lemon Lime, Low Calorie Wild Berry, Low Calorie Peach Mango and Low Calorie Orange flavors. Earlier this year, FRS inked distribution deals with 3,000 GNC stores and online via Amazon.com. In addition to the FRS Company's continued rapid distribution efforts, the company has built an expansive local marketing team that presents FRS healthy energy drink samples to shoppers at hundreds of stores and events every week to drive consumer awareness and promote FRS as the healthy alternative to energy drinks. "For an emerging brand, securing distribution deals with seven major West Coast grocery and convenience store chains in such a short time range is almost unheard of," said Maigread Eichten, president and CEO, The FRS Company. "We are thrilled to be able to reach even more consumers who are demanding more from their energy drinks through our partnerships with these esteemed retail outlets." FRS is the winner of the 2007 World Beverage Congress' Best Health Initiative award, is endorsed by Lance Armstrong and supports the Lance Armstrong Foundation as a corporate partner. About The FRS Company The FRS Company (formerly New Sun Nutrition, Inc.), founded in 2004, is a developer and distributor of nutritional supplements, healthy energy snacks and beverages that is pioneering the development of flavonoid antioxidant health solutions to improve consumer health and wellness. The company's product portfolio includes FRS(R) healthy energy drink, a scientifically formulated supplement designed to boost energy, enhance performance and neutralize free radicals before they can cause cellular damage. FRS, which stands Free Radical Scavenger, contains a patented combination of flavonoid antioxidants, essential vitamins and metabolic enhancers. The flavonoids are quercetin, an antioxidant typically found in the skins of apples, onions and red grapes, as well as catechins extracted from green tea. FRS ready-to-drink cans are currently available through Amazon.com, GNC stores nationwide, and at select grocery, convenience, health food and bike stores. Consumers should visit http://www.frs.com or call (877)-FRS-4YOU for a free trial offer of FRS products and to locate stores. Also, all FRS products are available on the company's web site for convenient home delivery.
SOURCE The FRS Company