FOSTER CITY, Calif., Nov. 27 /PRNewswire/ -- The FRS Company, a
developer and distributor of healthy energy beverages and antioxidant-based
nutrition and wellness products, announced today the successful completion
of a major West Coast distribution drive that added more than 1,200 major
grocery and convenience store outlets to its distribution network which
already includes numerous grocery chains and independent retailers along
with Amazon.com and GNC.
Health-conscious West Coast consumers wanting to give their bodies
all-day energy without the crash can now visit their local Albertsons,
am/pm, Bristol Farms, Henry's, Save Mart, Smart & Final or Smith's store to
experience increased energy in a healthy way. FRS ready-to-drink beverages
are available in Natural Orange, Natural Lemon Lime, Low Calorie Wild
Berry, Low Calorie Peach Mango and Low Calorie Orange flavors. Earlier this
year, FRS inked distribution deals with 3,000 GNC stores and online via
In addition to the FRS Company's continued rapid distribution efforts,
the company has built an expansive local marketing team that presents FRS
healthy energy drink samples to shoppers at hundreds of stores and events
every week to drive consumer awareness and promote FRS as the healthy
alternative to energy drinks.
"For an emerging brand, securing distribution deals with seven major
West Coast grocery and convenience store chains in such a short time range
is almost unheard of," said Maigread Eichten, president and CEO, The FRS
Company. "We are thrilled to be able to reach even more consumers who are
demanding more from their energy drinks through our partnerships with these
esteemed retail outlets."
FRS is the winner of the 2007 World Beverage Congress' Best Health
Initiative award, is endorsed by Lance Armstrong and supports the Lance
Armstrong Foundation as a corporate partner.
About The FRS Company
The FRS Company (formerly New Sun Nutrition, Inc.), founded in 2004, is
a developer and distributor of nutritional supplements, healthy energy
snacks and beverages that is pioneering the development of flavonoid
antioxidant health solutions to improve consumer health and wellness.
The company's product portfolio includes FRS(R) healthy energy drink, a
scientifically formulated supplement designed to boost energy, enhance
performance and neutralize free radicals before they can cause cellular
damage. FRS, which stands Free Radical Scavenger, contains a patented
combination of flavonoid antioxidants, essential vitamins and metabolic
enhancers. The flavonoids are quercetin, an antioxidant typically found in
the skins of apples, onions and red grapes, as well as catechins extracted
from green tea.
FRS ready-to-drink cans are currently available through Amazon.com, GNC
stores nationwide, and at select grocery, convenience, health food and bike
stores. Consumers should visit http://www.frs.com or call (877)-FRS-4YOU
for a free trial offer of FRS products and to locate stores. Also, all FRS
products are available on the company's web site for convenient home
SOURCE The FRS Company