NEW YORK, Nov. 21 /PRNewswire/ -- fuse, the nation's only music-centric,
 viewer-driven television network today announced a deal with MobiTV, Inc., the
 global leader in mobile television and digital music services, to offer music
 related content to its wireless carriers. As a result of the deal, fuseMobile
 will be offered by a national wireless carrier. Continuing to deliver on its
 promise of content beyond television, the deal reinforces fuse's commitment to
 being available anytime and everywhere via fuseMobile.
     "fuse is a multi-platform music brand, one that seeks to serve our tech-
 savvy audience with music programming on cable TV, the web and, now as part of
 fuseMobile -- in the wireless world," commented Lisa Choi Owens, fuse's Vice
 President of Business Development. "Cell phones and other handheld devices are
 primary tools of communication and entertainment for our audience, and we're
 pleased to be able to expand our reach via MobiTV."
     "Providing our customers with compelling and entertaining programming is a
 top priority for MobiTV," said Jeff Bartee, Vice President of Content MobiTV,
 Inc. "When choosing our content partners it's critical that we not only
 listened to the needs of our carrier partners, but have a clear understanding
 of the content mobile customers want. Because fuse is true to their brand and
 provides great music content -- it made sense that we include their fuseMobile
 service in the next generation of programming available through MobiTV."
     The announcement was made on the heels of fuse's deal with Marketgraph,
 Europe's leader in mobile-based interactive TV, making fuse the first U.S.
 cable network to integrate SMS technology into its program offerings. The
 partnership allows fuse to tap into Marketgraph's proprietary two-way
 interactivity where fuse viewers can text message the channel via their cell
 phones. Everyone who text messages fuse will receive a response as well as the
 opportunity to see that response on the network.
     Both the MobiTV and Marketgraph deals further deepen the fuse experience
 across different platforms, with the network's early adapting, tech-savvy
 audience.
 
     About fuse
     fuse is the nation's only music-centric, viewer-influenced television
 network, featuring music videos, exclusive artist interviews, live concerts
 and specials -- all rooted in the music experience. fuse reflects the rapidly
 changing interests and attitudes of its 12-34 year-old audience by uniting the
 media platforms at the center of their communication and entertainment -- TV,
 Web, mobile technologies and interactive gaming and by incorporating their
 opinions and suggestions into the network's on-air and online programming.
 More information about fuse is available at http://www.fuse.tv.
 
     About MobiTV
     MobiTV, Inc. (formerly known as Idetic, Inc.) is the first global mobile
 television and radio service provider for the 2 billion mobile phone users
 worldwide. The MobiTV(R) service is available in the US through Sprint,
 Cingular, Alltel and several regional carriers; in the United Kingdom through
 3 and Orange UK; and is now available to Canadian customers through Bell
 Canada, Rogers and TELUS Mobility. The Emmy(R) Award winning service now
 reaches more than half a million subscribers and offers many popular TV
 channels from content providers such as MSNBC, ABC News Now, CNN, Fox News,
 Fox Sports, ESPN 3GTV, MLB, NBC Mobile, CNBC, CSPAN, The Discovery Channel,
 TLC, The Weather Channel and others that deliver cartoons, music videos and
 comedy. MobiTV also has a full line up of geographically specific channels.
 Founded in 1999, MobiTV is a privately-held company headquartered in
 Emeryville, CA. For more information on the company, its products or
 technology, please visit http://www.mobitv.com.
 
 

SOURCE  fuse