FUZE Beverage Joins in the Race for the Cure

FUZE Announces Partnership as National Series Sponsor for the Susan G.

Komen Race for the Cure(R) Series

Introduces New Flavor in Support of Breast Cancer: 'FUZE Empower'

May 13, 2008, 01:00 ET from FUZE Beverage, LLC

    ENGLEWOOD CLIFFS, N.J., May 13 /PRNewswire/ -- FUZE Beverage proudly
 announces its commitment to bring breast cancer awareness and education to
 consumers worldwide. FUZE will join the Susan G. Komen Race for the Cure(R)
 Series for 2008 and 2009 as a National Series Sponsor and bring a healthy
 'infuzion' of positive energy to the race series and the breast cancer
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080513/NYTU132 )
     Established in 1982, Susan G. Komen for the Cure(R) continues to thrive
 on one promise: to end breast cancer forever. FUZE Beverage proudly
 celebrates the 25th anniversary of the Susan G. Komen Race for the Cure(R)
 while continuing its own promise of providing innovative and premium
 beverages, infused with vitamins and minerals to consumers.
     In 2001, FUZE committed to deliver healthy refreshment and for 2008,
 the company maintains that promise with renewed vigor. FUZE continues to
 invest in cause-marketing related ventures, with the Komen Race Series
 initiative as its largest campaign to date.
     FUZE's mission of healthy hydration continues with the launch of 'FUZE
 Empower', a new flavor dedicated to the fight against breast cancer. The
 drink is an Acai Pomegranate flavor and will be available in 18.5 and 16.9
 pink plastic bottles. Fuze is proud to donate $650,000 to Susan G Komen for
 the Cure(R) through this program.
     "Komen for the Cure works with partners that have products that align
 with their constituents' lifestyles and can help build significant
 awareness of their efforts to cure breast cancer," said Carl Sweat,
 President and General Manager, FUZE Beverages. "As so many of us have been
 touched in some way by this disease, we are honored to support this cause.
 This partnership is a perfect fit for the FUZE 'Drink Positive -- Do
 Positive' positioning based upon the health and wellness benefits that the
 brand delivers."
     FUZE will engage in the Susan G. Komen Race for the Cure(R) Series
 throughout the nation providing not only refreshments but highlighting
 local heroes at several Race events through the 'FUZE Heroes for Hope
 tour'. "Heroes" and their own personal stories of hope and triumph will be
 shared on the www.drinkfuze.com/heroesforhope website.
     "This partnership is a great opportunity to drive awareness for the
 entire brand and our new 'FUZE Empower' flavor, while increasing awareness
 and financial support for the medical research and survivor support that
 the Susan G. Komen for the Cure provides," said Bill Meissner, CMO, FUZE
 Beverage. "We began the year with our first national retail event --
 'Resolution Slenderize' -- that promoted health, wellness and the positive
 effects of our vitamin and mineral enhanced Slenderize platform, and this
 is a continuation of that positive message, tied to a great cause."
     About FUZE Beverage
     Since 2001, FUZE Beverage, LLC has been reinventing beverage industry
 standards by introducing non-carbonated drinks that are "infuzed" with real
 health benefits and antioxidants without high fructose corn syrup or
 aspartame. FUZE is stocking supermarkets and convenience stores with
 healthy beverage alternatives: Slenderize, Refresh, Green and White Teas,
 and the Vitalize line. Visit www.drinkfuze.com for more information and
 your local market to get the great taste of FUZE. "Drink Positive. Do
     About Susan G. Komen for the Cure(R)
     Nancy G. Brinker promised her dying sister, Susan G. Komen, she would
 do everything in her power to end breast cancer forever. In 1982, that
 promise became Susan G. Komen for the Cure and launched the global breast
 cancer movement. Today, Komen for the Cure is the world's largest
 grassroots network of breast cancer survivors and activists fighting to
 save lives, empower people, ensure quality care for all and energize
 science to find the cures. Thanks to events like the Komen Race for the
 Cure, we have invested $1 billion to fulfill our promise, becoming the
 largest source of nonprofit funds dedicated to the fight against breast
 cancer in the world. For more information about Susan G. Komen for the
 Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO