Gaiam and Trudie Styler Provide Yoga On the Go With Launch of New Mobile App

NEW YORK, July 21, 2011 /PRNewswire/ -- After the successful launch of Trudie Styler's Weight Loss DVD, Gaiam, Inc., the leading distributor of lifestyle media and fitness accessories, today announced the release of Trudie Styler's Weight Loss Yoga app on iTunes. This is the sixth DVD release and first mobile app in the Trudie Styler mind-body fitness series featuring actress, producer and environmental activist Trudie Styler and her personal celebrity trainer, James D'Silva.

Taking cues from the DVD, Trudie Styler's Weight Loss Yoga app offers four focused workouts that will help users achieve healthy and permanent weight loss, while transforming the body from the inside out. The workouts include:

  • Yoga Conditioning for Weight Loss (18 minutes), which promotes a leaner, stronger and more energetic body by focusing on traditional standing yoga poses that cleanse and strengthen.  
  • Total Body Yoga (24 minutes) adds extra challenge, working all the major muscles and building upper-body, lower-body and core strength.
  • Yoga Abs (15 minutes) concentrates on strengthening the core muscles while trimming the waist and improving posture and balance.
  • Chair Yoga (35 minutes), an easy-to-follow routine, perfect for those new to yoga or easing back into the practice.

Additional bonus features include an interview with Trudie, filmed at the Lake House, the beautiful English estate Trudie shares with her husband, Sting. In this segment, Trudie shares her tips for living a healthy lifestyle and leads a 15-minute bonus meditation practice that can fit into any hectic schedule. Also included is an interview with Dr. Alejandro Junger, author of the best-selling diet detox book The CLEAN Diet. In addition, Trudie and Sting's personal chef, Joseph Sponzo, provides a two-week weight-loss meal plan, with healthy recipes for every meal (including snacks!) and daily nutrition tips.

"As an accomplished and avid yoga practitioner, Trudie Styler makes mind-body fitness accessible and fun," said William S. Sondheim, Gaiam President. "We're thrilled to share the fresh perspective on yoga that she and James D'Silva bring to the practice through this new app. Especially for weight loss, mobile apps offer ready-when-you-are ways for consumers to embrace a healthier lifestyle through exercise and a cohesive diet plan."

Gaiam's Trudie Styler mind, body and fitness series has been widely popular. The series has been featured on NBC's "Today," "The Rachael Ray Show," "Martha Stewart Show," "Access Hollywood" and in numerous print outlets including Elle, Haute Living, Yoga Journal, Harper's Bazaar and more.

This is the first application for the series. The application does not require WiFi after the initial installation process, featuring on-the-go video playback and chapter driven, interactive searches to find sections quickly. It is available now on iTunes (http://itunes.apple.com/us/app/trudie-stylers-weight-loss/id437498870?mt=8).

About Trudie Styler

Trudie Styler is an actress, film producer, director, human rights activist, environmentalist, organic farmer and UNICEF Ambassador. In 1988, Trudie and her husband Sting started the Rainforest Foundation, an organization devoted to protecting rainforests and their indigenous peoples. Trudie's charitable works for human rights and the environment have been recognized by many award-giving bodies. As an Ambassador for UNICEF, Trudie is committed to working to improve the lives of impoverished and exploited children all over the world.  In 1990 Trudie and Sting moved to Lake House in the English countryside and, determined to raise their children on a fresh and healthy diet, set about converting the 200 acres of farmland to organic status. Trudie's passionate concerns for the environment and human rights motivate many of her career choices, and are reflected most clearly in her documentary films and fundraising activities.

About GAIAM

Gaiam, Inc. (Nasdaq: GAIA) is a leading producer and marketer of lifestyle media and fitness accessories.  With a wide distribution network that consists of 64,000 retail doors, 14,600 store within stores, 5,600 media category management locations, a digital distribution platform and more than 10 million direct customers, Gaiam is dedicated to providing solutions for healthy and eco-conscious living.  The company dominates the health and wellness category and releases non-theatrical programming focused on family entertainment and conscious media.  In addition, Gaiam has an exclusive licensing agreement with Discovery Communications and other licensing partners.  For more information about Gaiam, please visit www.gaiam.com or call 1.800.869.3603.  

Contact: Kyle A.C. Rosenbaum
Krupp Kommunications
krosenbaum@kruppnyc.com
212.886.6705

SOURCE Gaiam, Inc.



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