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Game Design and Critical Thinking Research Make Selling Easier
bSelling(TM) launched on the Force.com AppExchange from Salesforce.com
(Photo: http://www.newscom.com/cgi-bin/prnh/20090505/SF11944LOGO)
"This is fabulous... what you've developed really fits the way salespeople work," enthused
Designed to enhance Salesforce CRM's sales management capability and support strategic selling techniques, bSelling helps salespeople picture and engage with their sales process. Using bSelling's dynamic Qualify card decks, the salesperson can assess the quality of a sales opportunity with a few fast clicks, immediately fitting it right into their pipeline and easily seeing how to improve it. The graphical Diagnose Pain tool makes the core task of the consultative selling process visual, letting salespeople analyze their key contacts' needs and develop a sales story for an easier close.
For sales managers, bSelling helps motivate the sales team and monitor performance. The game-like interface engages salespeople and helps drive adoption of CRM. "bSelling's interactive tools make the sales process fast and fun, and because it's visual, a quick glance can identify where to invest time and energy to improve the chance of a sale," says Henry Okraglik, Austhink's CEO.
To develop bSelling(TM), Austhink drew on ideas from game design, critical thinking research, and visual animation.
About the Force.com Platform and AppExchange
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 100,000 custom applications used by salesforce.com's 55,400 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.
Force.com is the fastest platform for building and deploying complex business applications. Unlike a stack of disparate client/server hardware and software products, Force.com unifies the development and deployment model from the database to the device, allowing developers to assemble applications with clicks, components and code, and instantly deploy them on salesforce.com's trusted global infrastructure. Customers and partners are using Force.com to build business applications from supply chain management to compliance tracking, brand management, accounts receivable, claims processing applications and much more.
Applications built on the Force.com platform can be distributed easily to the entire cloud computing community through the Force.com AppExchange marketplace at http://www.salesforce.com/appexchange/.
About Austhink Software
Austhink Software is a leader in the development of software that helps people visualize and organize their thinking. By combining innovative graphical display tools with the latest research on how to make complex thinking more accessible, Austhink's software helps make everyday problem solving easier and promotes more effective collaboration and communication.
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