Game Design and Critical Thinking Research Make Selling Easier

bSelling(TM) launched on the Force.com AppExchange from Salesforce.com

MELBOURNE, Australia, May 5 /PRNewswire/ -- Austhink Software, a provider of software tools that use visual techniques to improve critical thinking, today announced that bSelling has been launched on the Force.com AppExchange. bSelling amplifies the effectiveness of Salesforce CRM's Opportunity function and enables salespeople and sales managers to qualify opportunities, identify pain points, and develop winning sales pitches. Managers can qualify sales prospects quickly and effectively for more accurate pipeline placement, while using the sales story to motivate and guide their sales teams to sell more, faster. Built using the Force.com platform, bSelling is immediately available for test drive and deployment on the Force.com AppExchange at http://www.salesforce.com/appexchange/.

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"This is fabulous... what you've developed really fits the way salespeople work," enthused Paul Cameron, solutions selling trainer and experienced enterprise sales manager.

Designed to enhance Salesforce CRM's sales management capability and support strategic selling techniques, bSelling helps salespeople picture and engage with their sales process. Using bSelling's dynamic Qualify card decks, the salesperson can assess the quality of a sales opportunity with a few fast clicks, immediately fitting it right into their pipeline and easily seeing how to improve it. The graphical Diagnose Pain tool makes the core task of the consultative selling process visual, letting salespeople analyze their key contacts' needs and develop a sales story for an easier close.

For sales managers, bSelling helps motivate the sales team and monitor performance. The game-like interface engages salespeople and helps drive adoption of CRM. "bSelling's interactive tools make the sales process fast and fun, and because it's visual, a quick glance can identify where to invest time and energy to improve the chance of a sale," says Henry Okraglik, Austhink's CEO.

To develop bSelling(TM), Austhink drew on ideas from game design, critical thinking research, and visual animation.

About the Force.com Platform and AppExchange

Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 100,000 custom applications used by salesforce.com's 55,400 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Force.com is the fastest platform for building and deploying complex business applications. Unlike a stack of disparate client/server hardware and software products, Force.com unifies the development and deployment model from the database to the device, allowing developers to assemble applications with clicks, components and code, and instantly deploy them on salesforce.com's trusted global infrastructure. Customers and partners are using Force.com to build business applications from supply chain management to compliance tracking, brand management, accounts receivable, claims processing applications and much more.

Applications built on the Force.com platform can be distributed easily to the entire cloud computing community through the Force.com AppExchange marketplace at http://www.salesforce.com/appexchange/.

About Austhink Software

Austhink Software is a leader in the development of software that helps people visualize and organize their thinking. By combining innovative graphical display tools with the latest research on how to make complex thinking more accessible, Austhink's software helps make everyday problem solving easier and promotes more effective collaboration and communication.

Founded in Melbourne, Australia in 2004, Austhink Software's product offerings are based on University of Melbourne research on using visualization techniques to improve critical thinking skills. Today, in addition to its base in Melbourne, Austhink has partnerships in the United States, United Kingdom and Europe. For more information, visit http://austhink.com.

SOURCE Austhink Software