GameFly, Inc. Partners With Del Taco for a National Summer Promotion
Leading Online Video Game Rental Service and Popular Mexican Quick Serve Chain to Offer Millions of Free GameFly Month-Long Trial Subscriptions
LOS ANGELES, June 1, 2011 /PRNewswire/ -- GameFly, Inc., the leading online video game rental subscription service, today announced their national promotion with Del Taco, the nation's number two Mexican quick serve chain. From now until the end of June, approximately 3.5 million specially-designed cups will contain a unique promotion code from GameFly, redeemable for a 30-day free trial, valued at $22.95, for first-time GameFly customers. The codes will be available on limited edition 32 oz and 44 oz cups, themed with Military, Driving, Shooting, or Sports games.
During the promotion period, Del Taco will also conduct a social network sweepstakes in which customers will be encouraged to enroll in the Del Taco Raving Fan e-club for a random chance to win one of ten (10) one-year, or one of twenty-five (25) six-month GameFly subscription gift certificates. The e-club sweepstakes and GameFly in-store promotion will also be promoted to hundreds-of-thousands of Del Taco fans via the brand's Facebook and Twitter accounts.
"We're excited to partner with Del Taco on this massive in-store and online promotion to be able to give the more than 3 million customers who visit Del Taco each week, an opportunity to try GameFly for free," says Sean Spector, GameFly co-founder and SVP of Business Development and Content. "This multi-tiered promotion is the perfect way to communicate the benefits of our service to new consumers."
About Del Taco
At Del Taco, all menu items are made to order using fresh ingredients including freshly grated cheddar cheese, hand-made salsa, slow-cooked lard-free beans and marinated chicken grilled fresh every hour. The menu includes Mexican offerings of tacos, burritos, quesadillas and nachos as well as American favorites like hamburgers, fries and milk shakes. Del Taco also serves breakfast and most restaurants are open 24 hours with a drive thru. Founded in 1964, Del Taco operates or franchises more than 520 restaurants in 18 states. Additional information is available at www.deltaco.com.
GameFly, the leading online video game rental subscription service, allows subscribers to rent one or more video games concurrently, with no due dates, late fees or shipping charges for a fixed monthly fee starting at $15.95 a month. Subscribers select titles and manage their GameQ online from the GameFly website at www.gamefly.com or from its GameFly mobile application for iOS, Android and Palm devices. Users receive games via First-Class Mail and return them to GameFly at their convenience using prepaid mailers. In addition to selling video games through the "Keep" feature, GameFly also sells new and used video games to subscribers and others through the website. To complement GameFly's subscription service and video game sales, the company operates a network of advertising-supported websites that provide video game content and information under the GameFly Media brand.
SOURCE GameFly, Inc.
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