CANTON, Mass., Dec. 22 /PRNewswire-FirstCall/ -- Marking a first for the
brand, Reebok (NYSE: RBK) announces a multi-title agreement with Electronic
Arts Inc. (NASDAQ: ERTS). Reebok's sponsorship with EA will debut in the
highly anticipated EA SPORTS BIG(TM) branded NFL STREET 2 game that hits
stores on December 26th. While playing, gamers will have the exclusive chance
to be the first to check out the latest Reebok gear before it launches at
Taking customization to a whole new level, NFL STREET 2 allows gamers to
choose from nine new interactive game modes including "Own the City" and
"Crush the Carrier." Hidden within the game are secret codes to access fun
new characters such as street skateboarder standout and Reebok endorsee,
Stevie Williams. More exciting than ever before, the game features new high-
flying football moves. Reebok's top NFL receivers such as Tory Holt will have
the super-human ability to run off walls while iconic Reebok quarterbacks like
Peyton Manning will be able to leap off buildings to change passing lanes.
"Reebok is excited to partner with the global leader in entertainment
software -- EA," said Reebok's Vice President of Integrated Marketing, Brian
Povinelli. "Our goal of enrolling youth into the brand through sports,
entertainment and technology manifests itself perfectly in games like this.
It's an important and extremely effective part of our integrated marketing
"Reebok is the exclusive athletic brand worn by every player in the NFL
and NBA and therefore adds great authenticity to a wide variety of our video
games," said EA Director of Marketing, Tom Goedde. "This agreement brings
Reebok's hottest new urban gear into NFL STREET 2, with more integration in
EA's upcoming NBA STREET V3."
NFL STREET 2 will be the go-to destination for gamers who want to be the
first to check out the newest Reebok gear. Key pieces from the NFL licensed
apparel line and the Pre-Season Bringback footwear collection, including the
Pump Paydirt Bringback crosstrainer, will be featured in the game.
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded in
1982, EA posted revenues of $2.96 billion for fiscal 2004. The company
develops, publishes, and distributes interactive software worldwide for video
game systems, personal computers and the Internet. In 2003, EA had 27 titles
that sold more than one million copies. Electronic Arts markets its products
under three brand names: EA SPORTS(TM), EA GAMES(TM) and EA SPORTS BIG(TM).
EA's homepage and online game site is http://www.ea.com. More information
about EA's products and full text of press releases can be found on the
Internet at http://info.ea.com.
Reebok International Ltd., headquartered in Canton, MA, is a leading
worldwide designer, marketer and distributor of sports, fitness and casual
footwear, apparel and equipment under the Reebok, Rockport, CCM, JOFA, KOHO
and Greg Norman Brands and footwear under the Polo Ralph Lauren Brand. Sales
for 2003 totaled approximately $3.5 billion.
Reebok Public Relations
Diane Pelkey (781) 401-7790
Carla Stellman (781) 401-7731
EA Public Relations
Trudy Muller (650) 628-7323
SOURCE Reebok International Ltd.