As the most important business platform for the European gaming industry, Gamescom has provided a place for gamers and content providers worldwide to get together and discuss the latest happenings within the gaming industry. 37 Interactive Entertainment has also placed its confidence in Gamescom. At the forefront of building China's Pan-entertainment industry, 37 Interactive Entertainment has already invested in 2 VR content providers and optimized its own investment in the VR market. For example, the investment in Archiact, one of the most well-known VR content providers in North America.
37 Interactive Entertainment, as one of the earliest Chinese companies to publish games in North America and Europe, has been welcomed by players from around the world for its innovative games. It also has a profusion of brands covering over 70 countries and districts. With many high quality games, 37 Interactive Entertainment has underlined its roots as a gaming platform, with triple A games such as Felspire, Siegelord, and Guardians of Divinity.
Apart from experiencing the world's most popular exhibition and exchanging of ideas with various visitors, business cooperation has also been a key goal of 37 Interactive Entertainment at Gamescom. Looking for worldwide content providers, localizing different games for diverse cultures, becoming integrated with international technology, and creating commercial value with its own high quality intellectual properties, 37 Interactive Entertainment is well-prepared for the future.
Li-Yifei, co-founder and President of 37 Interactive Entertainment says, "Every company has its own specialty and the challenge is apparent if a company is trying to focus on two different specialties. That's why we need to make a breakthrough on strategy games with regard to our overseas gaming market. Casual games may be popular, but we can invest in companies or become a shareholder of these companies which specialize in developing casual games." 37 Interactive Entertainment has always stood on solid ground and already started several projects successfully. 37 Interactive Entertainment will also continue building a larger Pan-entertainment industrial empire together with more partners based on its own specialties.
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SOURCE 37 Interactive Entertainment