SAN FRANCISCO, Feb. 4 /PRNewswire-USNewswire/ -- Gap, with the help of
influential fashion stylist Katie Grand, has partnered with British luxury
handbag brand Mulberry to create a new version of Mulberry's iconic Roxanne
bag for the Gap (PRODUCT) RED(TM) collection. The bag was first released in
the UK and Paris on December 1, 2007 to commemorate World AIDS Day, and was
originally part of a collection curated by Katie, bringing together a
diverse array of designers and creatives hailing from all corners of the
fashion industry. The bag is now being launched in the US in time for
Valentine's Day. Incorporating Gap values of quality, desirability and
accessibility, the Mulberry Roxanne bag has been reworked in sweatshirt
jersey and will be available in both red and gray versions.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080204/NYM103 )
The limited edition bag will be sold beginning February 6th, 2008,
exclusively at the Gap store located at 680 5th Avenue at 54th Street in
50 percent of profits from the sales of all Gap (PRODUCT) RED items
goes to the Global Fund, to help eliminate AIDS in Africa, with a focus on
providing antiretroviral drugs to women and children.
Katie Grand, the stylist and editor-in-chief of the acclaimed UK
fashion magazine Pop, invited Mulberry, and other designers, to participate
in a project teaming Gap (PRODUCT) RED with some of today's most exciting
designer brands and oversaw the creation of this new must-have product.
"Throughout my adult life I have seen the effects of AIDS at close
hand," says Katie, "So to be asked to curate this project with Gap and
(RED)(TM) has been an honor and a privilege. It's not very often you get
the chance to take designers from fashion's more exclusive areas and make
them accessible to a wider audience through a high-street icon."
Gap is one of the founding partners of (RED), a brand which raises
money for the Global Fund by teaming up with the world's most iconic
companies to produce (PRODUCT) RED branded items. A percentage of each
(PRODUCT) RED item sold goes to fight AIDS in Africa, where 4,400 people
die every day from preventable AIDS, a preventable, treatable disease. So
far, (RED) partners have contributed over $50 million to the Global Fund,
with the money flowing to Global-Fund financed grants in Rwanda, Swaziland
About Gap Inc.
Gap Inc. is a leading international specialty retailer offering
clothing, accessories and personal care products for men, women, children
and babies under the Gap, Banana Republic, Old Navy and Forth & Towne brand
names. Fiscal 2005 sales were $16.0 billion. Gap Inc. operates about 3,000
stores in the United States, the United Kingdom, Canada, France, Ireland
and Japan. For more information, please visit http://gapinc.com.
About (RED) and (PRODUCT) RED
(RED)'s primary objective is to engage the private sector in raising
awareness and funds for the Global Fund, to help fight AIDS in Africa.
Companies whose products take on the (PRODUCT) RED mark contribute a
significant percentage of the sales or portion of the profits from that
product to the Global Fund to finance AIDS programs in Africa, with an
emphasis on the health of women and children. Current partners are:
American Express (U.K. only), Apple, Converse, Gap, Emporio Armani,
Motorola and Hallmark. MySpace.com is the first media sponsor in the United
Kingdom and MTV Networks is the first media sponsor in the US.
Since its launch in the spring of 2006, (RED) has generated more than
$50 million for the Global Fund. (RED) money is already at work in
Swaziland, Rwanda and Ghana. For more information, visit www.joinred.com.
About The Global Fund
The Global Fund to fight AIDS, Tuberculosis and Malaria is a unique
global public-private partnership dedicated to attracting and disbursing
additional resources to prevent and treat HIV/AIDS, tuberculosis and
malaria. This partnership between governments, civil society, the private
sector and affected communities represents a new approach to international
health financing. The Fund works in close collaboration with other
bilateral and multilateral organizations to supplement existing efforts
dealing with the three diseases. The Global Fund finances one fifth of all
global efforts to stop AIDS and two thirds of global expenditure against
tuberculosis and malaria.
SOURCE Gap Inc.