Gap Launches Limited Edition Gap (PRODUCT) RED(TM) Mulberry Bag for Valentine's Day

Feb 04, 2008, 00:00 ET from Gap Inc.

    SAN FRANCISCO, Feb. 4 /PRNewswire-USNewswire/ -- Gap, with the help of
 influential fashion stylist Katie Grand, has partnered with British luxury
 handbag brand Mulberry to create a new version of Mulberry's iconic Roxanne
 bag for the Gap (PRODUCT) RED(TM) collection. The bag was first released in
 the UK and Paris on December 1, 2007 to commemorate World AIDS Day, and was
 originally part of a collection curated by Katie, bringing together a
 diverse array of designers and creatives hailing from all corners of the
 fashion industry. The bag is now being launched in the US in time for
 Valentine's Day. Incorporating Gap values of quality, desirability and
 accessibility, the Mulberry Roxanne bag has been reworked in sweatshirt
 jersey and will be available in both red and gray versions.
     (Photo: )
     The limited edition bag will be sold beginning February 6th, 2008,
 exclusively at the Gap store located at 680 5th Avenue at 54th Street in
     50 percent of profits from the sales of all Gap (PRODUCT) RED items
 goes to the Global Fund, to help eliminate AIDS in Africa, with a focus on
 providing antiretroviral drugs to women and children.
     Katie Grand, the stylist and editor-in-chief of the acclaimed UK
 fashion magazine Pop, invited Mulberry, and other designers, to participate
 in a project teaming Gap (PRODUCT) RED with some of today's most exciting
 designer brands and oversaw the creation of this new must-have product.
     "Throughout my adult life I have seen the effects of AIDS at close
 hand," says Katie, "So to be asked to curate this project with Gap and
 (RED)(TM) has been an honor and a privilege. It's not very often you get
 the chance to take designers from fashion's more exclusive areas and make
 them accessible to a wider audience through a high-street icon."
     Gap is one of the founding partners of (RED), a brand which raises
 money for the Global Fund by teaming up with the world's most iconic
 companies to produce (PRODUCT) RED branded items. A percentage of each
 (PRODUCT) RED item sold goes to fight AIDS in Africa, where 4,400 people
 die every day from preventable AIDS, a preventable, treatable disease. So
 far, (RED) partners have contributed over $50 million to the Global Fund,
 with the money flowing to Global-Fund financed grants in Rwanda, Swaziland
 and Ghana.
     About Gap Inc.
     Gap Inc. is a leading international specialty retailer offering
 clothing, accessories and personal care products for men, women, children
 and babies under the Gap, Banana Republic, Old Navy and Forth & Towne brand
 names. Fiscal 2005 sales were $16.0 billion. Gap Inc. operates about 3,000
 stores in the United States, the United Kingdom, Canada, France, Ireland
 and Japan. For more information, please visit
     About (RED) and (PRODUCT) RED
     (RED)'s primary objective is to engage the private sector in raising
 awareness and funds for the Global Fund, to help fight AIDS in Africa.
 Companies whose products take on the (PRODUCT) RED mark contribute a
 significant percentage of the sales or portion of the profits from that
 product to the Global Fund to finance AIDS programs in Africa, with an
 emphasis on the health of women and children. Current partners are:
 American Express (U.K. only), Apple, Converse, Gap, Emporio Armani,
 Motorola and Hallmark. is the first media sponsor in the United
 Kingdom and MTV Networks is the first media sponsor in the US.
     Since its launch in the spring of 2006, (RED) has generated more than
 $50 million for the Global Fund. (RED) money is already at work in
 Swaziland, Rwanda and Ghana. For more information, visit
     About The Global Fund
     The Global Fund to fight AIDS, Tuberculosis and Malaria is a unique
 global public-private partnership dedicated to attracting and disbursing
 additional resources to prevent and treat HIV/AIDS, tuberculosis and
 malaria. This partnership between governments, civil society, the private
 sector and affected communities represents a new approach to international
 health financing. The Fund works in close collaboration with other
 bilateral and multilateral organizations to supplement existing efforts
 dealing with the three diseases. The Global Fund finances one fifth of all
 global efforts to stop AIDS and two thirds of global expenditure against
 tuberculosis and malaria.