Gartner Names Catchoom a Cool Vendor in Digital Marketing
NEW YORK, April 30, 2013 /PRNewswire-iReach/ -- In its Cool Vendors in Digital Marketing, 2013 report released this week, Gartner has named Catchoom one of the companies that best utilize mobile, social and contextual content for innovative digitally enabled brand marketers.
The report's key finding is that Catchoom promises a simple pay-per-use software as a service (SaaS) model that developers can use to build powerful image recognition into mobile apps.
According to the Gartner Cool Vendors report, authored by VP Distinguished Analyst at Gartner Andrew Frank, digital marketing leaders, mobile platform providers, retailers, media companies and innovators pursuing an 'Internet of everything' vision of digital-physical convergence should investigate Catchoom.
Catchoom's powerful cloud-based image recognition technology offers developers a way to build fast image matching and connection into apps. Smartphone owners can then connect real-world objects with interactive digital content simply by taking a photo.
The full Cool Vendors in Digital Marketing report is available at http://www.gartner.com/id=2444316.
Catchoom is an award-winning VC-funded spin-off of Telefónica Digital that creates and sells high-performance cloud-based image recognition technology for a wide range of industries, including gaming, advertising, publishing and e-commerce. Catchoom creates unlimited potential for large-scale high-performance platforms and apps that leverage image recognition to effectively increase revenues, amplify brand awareness, improve end-user experience and connect physical objects with the digital world. Catchoom technology is robust, flexible, easy-to-integrate and currently reaches more than three million active users each month. It captures 3D, distant and even partially occluded objects, and presents matches with benchmark accuracy in under a single second. Catchoom continues to win applause in innovation circles. In 2012, it was a finalist at the IBM SmartCamp Kickstart and won Best AR Startup at augmented reality's ARE2012 event in Santa Clara, Calif. Catchoom has also been recognized Red Herring Top 100 Europe 2013. Founded in November 2011, Catchoom is based in Barcelona. For more information, visit catchoom.com or follow Catchoom on social media at Facebook, Twitter, Google+ and LinkedIn.
Media Contact: Alexandra Crabb Ink Communications for Catchoom, +1-617-956-2214, firstname.lastname@example.org
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