SAN FRANCISCO, April 13, 2016 /PRNewswire/ -- Gartner has selected Radius, the leading business-to-business predictive marketing platform, as a "Cool Vendor." Gartner, the world's premier information technology research and advisory company, published its evaluation of Radius in its "Cool Vendors in Data-Driven Marketing, 2016" report on April 7, 2016. This recognition builds upon significant momentum for Radius over the past year, including a $50 million equity raise and 400 percent growth in new accounts.
"Radius is honored by Gartner's selection. Our solution for revenue-driven B2B marketers enables companies to quickly and confidently differentiate themselves from competition with smarter and faster topline growth, driving optimized marketing results," said Darian Shirazi, CEO of Radius. "Our customers have seen exponential growth in lift, pipeline generation and three times more conversion on programs within 30 days of implementation."
Radius helps companies uncover their next best customers. Powered by the real-time Radius Business GraphSM, Radius bridges the gap across data, customer insights and execution allowing marketers to quickly assess the viability of markets and campaigns, ultimately leading to shorter sales cycles and a higher percentage of closed sales deals. Additionally, because Radius can be up-and-running in less than 24 hours, it offers the quickest time-to-value solution.
Radius was founded in 2012 on the premise that finding the best business opportunities is often still much harder than it needs to be. Radius empowers revenue-driven marketing leaders to intuitively move from data to action. Powered by the real-time Radius Business GraphSM, which draws on 50 billion external signals on over 18 million US companies, Radius uses advanced algorithms to unleash the true value of customer relationship management systems to bridge the gap across data, customer insights and execution. Using Radius, companies of all sizes can gain first-mover advantage, saturate market share and grow customer lifetime value. Radius is headquartered in San Francisco. For more information, please visit www.radius.com.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
SHIFT Communications for Radius
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