NEW YORK, Feb. 3, 2016 /PRNewswire/ -- Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, was positioned for the first time as a Challenger in the 2016 Gartner Magic Quadrant for Digital Marketing Hubs report. To compile the report, Gartner reviews corporate, customer, partner and product qualifications, along with other critical capabilities. Evaluation of vendors includes taking a close look at their ability to execute and their completeness of vision. Gartner surveyed a panel of nearly 100 users referenced by the vendors in this report.
A complimentary copy of the Gartner report can be accessed on Experian Marketing Services' Website: http://ex.pn/eJgY
Gartner defines a digital marketing hub as providing "marketers and applications with standardized access to audience profile data, content, workflow elements, messaging and common analytic functions for orchestrating and optimizing multichannel campaigns, conversations, experiences, and data collection across online and offline channels, both manually and programmatically."[i]
"We're thrilled to be included in the Magic Quadrant for Digital Marketing Hubs report. We feel it's a strong validation to be recognized by Gartner for our progress in delivering a flexible solution that addresses marketers' evolving needs," said Ashley Johnston, senior vice president, Global Marketing, Experian Marketing Services. "We believe this acknowledgment is due to our strength in identity management enabled by our foundation in data and feel that it underscores what sets the Experian Marketing Suite apart. Experian truly knows customers — how, where and when to engage them — better than any other provider."
The Experian Marketing Suite is the world's most flexible cloud-based data marketing platform that allows marketers to take advantage of capabilities, additional insight and functionality across the platform's three core competencies: Identity Manager, Intelligence Manager and Interactions Manager.
Brands use the Experian Marketing Suite to identify and profile customers with greater accuracy while providing added intelligence to gain a complete and current view of the customer. Equipped with flexible campaign management and execution capabilities, the Experian Marketing Suite enables marketers to create personalized interactions in real time, regardless of channel and device.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including all warranties of merchantability or fitness for a particular purpose.
About Experian Marketing Services
Experian Marketing Services is a leader in data-driven marketing and cloud-based marketing technology. Experian® is the only company in the world to offer a comprehensive Marketing Suite that unites customer insights, analytics, data quality and cross-channel marketing technology into a single platform. Backed by the industry's highest-rated client services team and the world's largest consumer database, we provide more than 10,000 brands in more than 30 countries with unique competitive advantages through marketing services and technology. Our extended legacy in data security, management and consumer privacy has earned the trust of organizations and consumers from around the world for more than three decades. For more information, please visit http://www.experian.com/marketing-services.
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making.
We also help people to check their credit report and credit score, and protect against identity theft. In 2015, we were named by Forbes magazine as one of the "World's Most Innovative Companies."
We employ approximately 17,000 people in 37 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2015, was US$4.8 billion.
Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
Experian Marketing Services
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[i] Source: Gartner, Inc. "Magic Quadrant for Digital Marketing Hubs" by Andrew Frank, Jake Sorofman, Martin Kihn, Christi Eubanks, Jan. 05, 2016
SOURCE Experian Marketing Services