Gas Station TV Launches National Media Network with Pre-eminent Partners

Market leaders unite to bring business strength and sustainability to

exciting new venture

Official company announcement to be made via Webcast



Jun 05, 2006, 01:00 ET from Gas Station TV

    DETROIT, June 5 /PRNewswire/ -- Gas Station TV (GSTV) today formally
 launches its digital television network which will convert fuel stations
 nationwide into media centers. An IP-based digital television network, GSTV
 will deliver relevant and entertaining programming including local news,
 sports, weather and traffic to refueling motorists. The GSTV network will
 air on 20" high-definition, daylight viewable LCD monitors embedded into
 gas dispensers.
     GSTV has formed pre-eminent partnerships with ABC National Television
 Sales (a division of the Walt Disney Company), which will provide exclusive
 national sales representation for the network featuring select ABC content;
 Murphy Oil USA, Inc., the leader in the growing U.S. market of gasoline
 sales at non-traditional locations with 900 stations located in Wal-Mart
 parking lots; Gilbarco Veeder-Root (Gilbarco), the world's largest
 manufacturer of gas retailer equipment and technology; and Delphi Display
 Systems, the market leading provider of outdoor digital video display
 systems.
     "We are creating the most valuable, out of home, digital network, with
 the greatest entertainment value for customers and significant return on
 investment for advertisers," said David Leider, CEO, GSTV.
     GSTV is led by executive management hailing from diverse backgrounds in
 advertising, digital signage, marketing, media and retail. The leadership
 team includes: David Leider, chief executive officer; Adam Bleibtreu,
 president; and Steven Kuehn, chief financial officer. Leider, Bleibtreu and
 Kuehn received the venture and private equity funding to create Gas Station
 TV from iZi Media, LLC and DHW Capital, LLC.
     "The strong leadership skills demonstrated by David, Adam and Steven
 through their far-reaching expertise in media, coupled with a strong
 business model make GSTV an attractive investment opportunity," said David
 Wong, DHW Capital.
     The value proposition of GSTV is rooted in the average length of time
 consumers spend fueling their vehicle. GSTV has developed a programming
 schedule to maximize information sharing during this four minute time
 period. GSTV will feature select ABC News content, including the popular
 "News You Can Use" segments from "Good Morning America"; local news,
 weather forecasts and traffic updates from ABC owned television stations;
 and entertaining promotional material from the ABC Television Network.
     ABC's New Media Sales group will support GSTV's brand reach within the
 advertising community, as well as the network's overall promotional
 initiatives. Tapping ABC New Media Sales sophisticated research, marketing
 and promotional resources, GSTV will have the capability to assist
 advertisers in shaping messages most effective for the retail-based network
 and its audience.
     "GSTV's full audio and video experience will offer a highly valuable
 television experience for consumers at the pump, as well as tremendous
 opportunities for advertisers seeking to reach this significant place-based
 audience," said John Watkins, president of ABC National Television Sales.
     The full-motion video and stereo sound of GSTV will be broadcast
 throughout the gas station creating a dynamic and immersive media
 experience for both the consumer and the advertiser.
     "GSTV offers our clients the maximum value for their advertising
 dollars," said Jack Sullivan, senior vice president and out of home media
 director, Starcom, USA. "With a truly captive audience, GSTV removes the
 fear that consumers will change the channel or skip the commercials --
 effectively delivering every cost-per-thousand that advertisers purchase."
     To achieve national distribution, GSTV has signed a long-term,
 exclusive contract with Murphy USA to install the GSTV network. GSTV will
 be at 100 Murphy USA locations by September 2006, with 400 stations in the
 top 10 U.S. markets by January 1, 2007. The network is currently available
 at Murphy USA sites in Dallas.
     "GSTV's compelling, visually striking consumer entertainment gives
 Murphy USA something no other retailer has," said Hank Heithaus, senior
 vice president, Murphy USA. "The GSTV experience drives customer traffic to
 the pumps and increases merchandise sales, allowing retailers to generate
 an incremental bottom line profit."
     GSTV has also entered into a strategic alliance with Gilbarco
 Veeder-Root to embed the 20" LCD monitors with stereo sound that carry GSTV
 into its gas pumps at participating stations. The GSTV system will not only
 be embedded into new fueling dispensers, it can also be retrofitted into
 any Gilbarco pump. Through an exclusive co-marketing agreement, the GSTV
 system will be marketed through the Gilbarco sales force and made available
 to Gilbarco's high-volume gas retail customers. The partnerships with ABC
 for content and advertising sales, and the alliance with Gilbarco enable
 GSTV to provide the equipment and service at no charge to the retailer.
     Programmable on a station-by-station basis, a portion of the
 programming on GSTV is dedicated to delivering messages that directly
 promote each retailer's convenience store offerings. With up to four
 customized, promotional messages airing during each customer's visit, GSTV
 enables retailers to drive the pay-at-the pump customer back into the
 store. Using templates from major brands like Pepsi, Frito-Lay, US Tobacco
 and others, GSTV custom produces a station's ads to meet its unique needs.
 Another key component of the agreement with Gilbarco is the development of
 marketing and promotional programs designed to increase incremental retail
 revenue at participating retailers.
     "We believe that GSTV's digital media solution featuring ABC
 programming will not only enhance the customer experience but generate
 profits for our gas retailers by driving more retail traffic into their
 stores," said Martin Gafinowitz, president, Gilbarco Veeder-Root.
     The dispenser-top units used in the GSTV system will be manufactured by
 Delphi Display Systems (Delphi), the leading provider of sunlight readable
 display technology for the quick service restaurant drive-thru industry.
 The high quality display enabled by the Delphi monitors creates a rich
 viewing experience for consumers.
     "Delphi Display Systems is committed to pioneering creative solutions
 and adapting unique applications for our customers," said Ken Neeld,
 president and CEO, Delphi Display Systems. "GSTV provides us with another
 great opportunity to apply our expertise."
     The content on GSTV will be updated several times per day so that it
 remains relevant each time a customer visits the station.
     GSTV currently features advertising from Allstate, Chevrolet,
 ditech.com, Goodyear, Pepsi and the U.S. Smokeless Tobacco Company.
     Webcast and Conference Call, Monday, June 5, 11 a.m. EDT
     A Webcast presentation by GSTV CEO David Leider and GSTV President Adam
 Bleibtreu is scheduled for Monday, June 5 at 11:00 am EDT. Following the
 presentation, Leider and Bleibtreu will host a question and answer session.
 To view the Webcast, visit http://www.videonewswire.com/event.asp?id=34212
 .
     The Webcast will be broadcast in both Real Player and Windows Media
 Player formats.
     Attendees may also access the audio portion of the presentation and Q&A
 via conference call:
     Dial in - 1.800.795.1259.
     Pin - airfoil (2473645)
     Please dial in approximately ten minutes prior to the start of the call
 for admittance.
     About Gas Station TV
     GSTV is an IP-based digital television network offering ABC
 programming; local news, sports, weather and traffic; original content and
 advertising. GSTV also carries Amber Alerts and select PSAs as part of its
 programming. GSTV is building a national digital media network with
 compelling programming and unique advertising opportunities for the
 marketplace, and an unrivaled gas retailer consumer entertainment
 experience. Content programmed for a highly desirable, captive audience on
 the network can be specifically tailored to geography and time of day. GSTV
 has secured pre-eminent partnerships with ABC, the number one television
 network; Murphy Oil USA, Inc., the premier "big box" gas retailer in the
 nation; Gilbarco, the world's largest manufacturer of gas retailer
 equipment and technology; and Delphi Display Systems, the market leader in
 outdoor digital video display systems. With full motion video and audio,
 GSTV is a proven tool for enhancing the customer experience and increasing
 the revenue stream for participating gas retailers. Please visit
 http://www.gstv.com for more information.
     About ABC National Television Sales
     ABC National Television Sales, a division of the ABC Owned Television
 Stations Group, supplies sales representation services to place-based
 television networks through its ABC New Media Sales unit and to regional
 sports networks through ABC Regional Sports Sales. The rep firm, which
 began as a support service for the ABC Owned Television Stations group,
 also provides sales services for Times Square Studio's JumboTron sign and
 other venues and organizations.
     About Gilbarco Veeder-Root
     Gilbarco Veeder-Root and Gasboy are leading suppliers of integrated
 fuel control, site management, and support services for petroleum marketers
 and commercial fueling enterprises worldwide. (http://www.gilbarco.com ,
 http://www.veeder.com , http://www.gasboy.com )
     About Delphi Display Systems
     Headquartered in Costa Mesa, California, Delphi Display Systems designs
 and manufactures outdoor digital video display systems for the Quick
 Service Restaurant industry. Applications include drive-through order
 confirmation and digital merchandising displays for both the outside and
 interior of the retail customer. The company counts most national and
 regional quick serve restaurants amongst its customers. For more
 information on the company or the products they offer visit their Web site
 at http://www.DelphiDisplay.com .
 
 

SOURCE Gas Station TV
    DETROIT, June 5 /PRNewswire/ -- Gas Station TV (GSTV) today formally
 launches its digital television network which will convert fuel stations
 nationwide into media centers. An IP-based digital television network, GSTV
 will deliver relevant and entertaining programming including local news,
 sports, weather and traffic to refueling motorists. The GSTV network will
 air on 20" high-definition, daylight viewable LCD monitors embedded into
 gas dispensers.
     GSTV has formed pre-eminent partnerships with ABC National Television
 Sales (a division of the Walt Disney Company), which will provide exclusive
 national sales representation for the network featuring select ABC content;
 Murphy Oil USA, Inc., the leader in the growing U.S. market of gasoline
 sales at non-traditional locations with 900 stations located in Wal-Mart
 parking lots; Gilbarco Veeder-Root (Gilbarco), the world's largest
 manufacturer of gas retailer equipment and technology; and Delphi Display
 Systems, the market leading provider of outdoor digital video display
 systems.
     "We are creating the most valuable, out of home, digital network, with
 the greatest entertainment value for customers and significant return on
 investment for advertisers," said David Leider, CEO, GSTV.
     GSTV is led by executive management hailing from diverse backgrounds in
 advertising, digital signage, marketing, media and retail. The leadership
 team includes: David Leider, chief executive officer; Adam Bleibtreu,
 president; and Steven Kuehn, chief financial officer. Leider, Bleibtreu and
 Kuehn received the venture and private equity funding to create Gas Station
 TV from iZi Media, LLC and DHW Capital, LLC.
     "The strong leadership skills demonstrated by David, Adam and Steven
 through their far-reaching expertise in media, coupled with a strong
 business model make GSTV an attractive investment opportunity," said David
 Wong, DHW Capital.
     The value proposition of GSTV is rooted in the average length of time
 consumers spend fueling their vehicle. GSTV has developed a programming
 schedule to maximize information sharing during this four minute time
 period. GSTV will feature select ABC News content, including the popular
 "News You Can Use" segments from "Good Morning America"; local news,
 weather forecasts and traffic updates from ABC owned television stations;
 and entertaining promotional material from the ABC Television Network.
     ABC's New Media Sales group will support GSTV's brand reach within the
 advertising community, as well as the network's overall promotional
 initiatives. Tapping ABC New Media Sales sophisticated research, marketing
 and promotional resources, GSTV will have the capability to assist
 advertisers in shaping messages most effective for the retail-based network
 and its audience.
     "GSTV's full audio and video experience will offer a highly valuable
 television experience for consumers at the pump, as well as tremendous
 opportunities for advertisers seeking to reach this significant place-based
 audience," said John Watkins, president of ABC National Television Sales.
     The full-motion video and stereo sound of GSTV will be broadcast
 throughout the gas station creating a dynamic and immersive media
 experience for both the consumer and the advertiser.
     "GSTV offers our clients the maximum value for their advertising
 dollars," said Jack Sullivan, senior vice president and out of home media
 director, Starcom, USA. "With a truly captive audience, GSTV removes the
 fear that consumers will change the channel or skip the commercials --
 effectively delivering every cost-per-thousand that advertisers purchase."
     To achieve national distribution, GSTV has signed a long-term,
 exclusive contract with Murphy USA to install the GSTV network. GSTV will
 be at 100 Murphy USA locations by September 2006, with 400 stations in the
 top 10 U.S. markets by January 1, 2007. The network is currently available
 at Murphy USA sites in Dallas.
     "GSTV's compelling, visually striking consumer entertainment gives
 Murphy USA something no other retailer has," said Hank Heithaus, senior
 vice president, Murphy USA. "The GSTV experience drives customer traffic to
 the pumps and increases merchandise sales, allowing retailers to generate
 an incremental bottom line profit."
     GSTV has also entered into a strategic alliance with Gilbarco
 Veeder-Root to embed the 20" LCD monitors with stereo sound that carry GSTV
 into its gas pumps at participating stations. The GSTV system will not only
 be embedded into new fueling dispensers, it can also be retrofitted into
 any Gilbarco pump. Through an exclusive co-marketing agreement, the GSTV
 system will be marketed through the Gilbarco sales force and made available
 to Gilbarco's high-volume gas retail customers. The partnerships with ABC
 for content and advertising sales, and the alliance with Gilbarco enable
 GSTV to provide the equipment and service at no charge to the retailer.
     Programmable on a station-by-station basis, a portion of the
 programming on GSTV is dedicated to delivering messages that directly
 promote each retailer's convenience store offerings. With up to four
 customized, promotional messages airing during each customer's visit, GSTV
 enables retailers to drive the pay-at-the pump customer back into the
 store. Using templates from major brands like Pepsi, Frito-Lay, US Tobacco
 and others, GSTV custom produces a station's ads to meet its unique needs.
 Another key component of the agreement with Gilbarco is the development of
 marketing and promotional programs designed to increase incremental retail
 revenue at participating retailers.
     "We believe that GSTV's digital media solution featuring ABC
 programming will not only enhance the customer experience but generate
 profits for our gas retailers by driving more retail traffic into their
 stores," said Martin Gafinowitz, president, Gilbarco Veeder-Root.
     The dispenser-top units used in the GSTV system will be manufactured by
 Delphi Display Systems (Delphi), the leading provider of sunlight readable
 display technology for the quick service restaurant drive-thru industry.
 The high quality display enabled by the Delphi monitors creates a rich
 viewing experience for consumers.
     "Delphi Display Systems is committed to pioneering creative solutions
 and adapting unique applications for our customers," said Ken Neeld,
 president and CEO, Delphi Display Systems. "GSTV provides us with another
 great opportunity to apply our expertise."
     The content on GSTV will be updated several times per day so that it
 remains relevant each time a customer visits the station.
     GSTV currently features advertising from Allstate, Chevrolet,
 ditech.com, Goodyear, Pepsi and the U.S. Smokeless Tobacco Company.
     Webcast and Conference Call, Monday, June 5, 11 a.m. EDT
     A Webcast presentation by GSTV CEO David Leider and GSTV President Adam
 Bleibtreu is scheduled for Monday, June 5 at 11:00 am EDT. Following the
 presentation, Leider and Bleibtreu will host a question and answer session.
 To view the Webcast, visit http://www.videonewswire.com/event.asp?id=34212
 .
     The Webcast will be broadcast in both Real Player and Windows Media
 Player formats.
     Attendees may also access the audio portion of the presentation and Q&A
 via conference call:
     Dial in - 1.800.795.1259.
     Pin - airfoil (2473645)
     Please dial in approximately ten minutes prior to the start of the call
 for admittance.
     About Gas Station TV
     GSTV is an IP-based digital television network offering ABC
 programming; local news, sports, weather and traffic; original content and
 advertising. GSTV also carries Amber Alerts and select PSAs as part of its
 programming. GSTV is building a national digital media network with
 compelling programming and unique advertising opportunities for the
 marketplace, and an unrivaled gas retailer consumer entertainment
 experience. Content programmed for a highly desirable, captive audience on
 the network can be specifically tailored to geography and time of day. GSTV
 has secured pre-eminent partnerships with ABC, the number one television
 network; Murphy Oil USA, Inc., the premier "big box" gas retailer in the
 nation; Gilbarco, the world's largest manufacturer of gas retailer
 equipment and technology; and Delphi Display Systems, the market leader in
 outdoor digital video display systems. With full motion video and audio,
 GSTV is a proven tool for enhancing the customer experience and increasing
 the revenue stream for participating gas retailers. Please visit
 http://www.gstv.com for more information.
     About ABC National Television Sales
     ABC National Television Sales, a division of the ABC Owned Television
 Stations Group, supplies sales representation services to place-based
 television networks through its ABC New Media Sales unit and to regional
 sports networks through ABC Regional Sports Sales. The rep firm, which
 began as a support service for the ABC Owned Television Stations group,
 also provides sales services for Times Square Studio's JumboTron sign and
 other venues and organizations.
     About Gilbarco Veeder-Root
     Gilbarco Veeder-Root and Gasboy are leading suppliers of integrated
 fuel control, site management, and support services for petroleum marketers
 and commercial fueling enterprises worldwide. (http://www.gilbarco.com ,
 http://www.veeder.com , http://www.gasboy.com )
     About Delphi Display Systems
     Headquartered in Costa Mesa, California, Delphi Display Systems designs
 and manufactures outdoor digital video display systems for the Quick
 Service Restaurant industry. Applications include drive-through order
 confirmation and digital merchandising displays for both the outside and
 interior of the retail customer. The company counts most national and
 regional quick serve restaurants amongst its customers. For more
 information on the company or the products they offer visit their Web site
 at http://www.DelphiDisplay.com .
 
 SOURCE Gas Station TV