Sarah Robb-O'Hagan, chief marketing officer of Gatorade, is enthusiastic about the new team member:
"Jenny ran the Olympic torch in
Storms brings 14 years of hands-on experience with Turner Broadcasting Systems (TBS Inc) as a SVP of Turner Sports Marketing & Programming.
In her new role, Storms will assume leadership of Gatorade's sports strategy and property management including league, team, and athlete relations. She will oversee the brand's relationships including the NFL, NBA, MLB, WNBA, AVP, NHL, US Soccer, Major League Soccer, and other professional, collegiate and amateur teams throughout the world.
Gatorade athlete partners include:
While at Turner Sports, Storms was instrumental in overseeing sports programming on both TBS and TNT networks as well as the division's online properties including the NBA Digital Portfolio, NASCAR.COM and PGA.com among others. She also oversaw business and strategy development for the network's four television properties (NBA, NASCAR, Major League Baseball, and professional golf) and managed the internal promotion agency responsible for all on-air and off-channel creative development.
For three consecutive years, Storms was named to Sports Business Journal's "40 Under 40" list earning her induction into the award's hall of fame. In 2008, Storms was named to the "Marketers of the New Generation" by Brandweek.
Prior to joining Turner Sports, Storms worked for the United States Olympic Committee. She served as the International Games preparation liaison and lived in
Storms plans to relocate to
The Gatorade Company is a division of PepsiCo (NYSE: PEP). The Gatorade hydration portfolio includes the nation's leading sports drink, Gatorade(R) Thirst Quencher, as well as Gatorade Tiger(TM) Focus and G2(R). Gatorade is designed to meet the needs of all athletes, no matter where they're active. Gatorade is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. G2 is a low-calorie sports drink containing electrolytes, B vitamins and antioxidant vitamins C and E to support a healthy lifestyle. Gatorade Tiger Focus has L-theanine, which along with carbohydrates and functional sports drink hydration, helps promote mental focus. PepsiCo's overall hydration portfolio includes leadership brands Gatorade, Propel(R), Aquafina(R) and SoBe Life Water(R). For more information, please visit www.gatorade.com and www.pepsico.com.
SOURCE The Gatorade Company