Unique Translation Service Designed to Increase International Bookings at

U.S. Hotels

    PARK CITY, Utah, June 12 /PRNewswire/ -- In anticipation of record
 international business over the next calendar year, gCommerce Solutions, a
 unique eMarketing firm specializing in the hospitality industry, today
 unveiled a website translation and search optimization service designed to
 increase international bookings at U.S. hotels. The service is expected to
 help hotels capture a record number of international travelers expected to
 flood the U.S.
     "This service is strategic and effective, but it's also necessary,"
 said Scott van Hartesvelt, gCommerce president. "With the euro at an
 all-time high against the U.S. dollar, the travel industry is gearing up
 for a huge increase in the number of foreign visitors to the U.S. over the
 next year. Hotels have an opportunity to significantly increase their share
 of the market with something as seemingly simple as translating their
 website and booking services. We've created a vehicle to do that, as well
 as maximize international search strategies, and we can complete the
 process, start to finish, in a matter of weeks. This is the next strategic
 marketing step, and it requires far less capital than a major ad campaign
 or website renovation."
     gCommerce partnered with Language Works, a translation service that
 provides:
     -- Content translation: Website content is translated into the chosen
        target language by a native speaker, as opposed to translation
        software.  Translation software often results in a poor quality final
        product, and context and vernacular are usually lost.
     -- Meta Data translation: Language Works translate the meta data that
        search engines use to locate websites; increasing a website's
        visibility during a random search.
     -- HTML programming: Language Works also rewrites the code after the
        content is translated, which saves both time and money.
     After the translation is completed, gCommerce is responsible for the
 search engine optimization phase of the process. The company assures that
 it appears in the first page of results during a random search.
     The entire process can be completed in three to four weeks from
 contract execution.
     "The process makes booking a hotel much more convenient for in-bound
 U.S. travelers," van Hartesvelt noted. "Something as simple as a
 prospective guest in another country being able to read and understand a
 U.S. hotel's website and fully grasp its amenities, as opposed to fearing
 that something has been lost in translation, can result in a considerable
 number of additional room nights. Hotels historically have not had the time
 or the capability to translate their website into other languages. This
 service eliminates the guesswork and provides a powerful tool to capture
 potential foreign visitors."
     About gCommerce Solutions
     Headquartered in Park City, Utah, gCommerce is a full-service Internet
 marketing and distribution management company. The company provides a full
 range of services to address all aspects of a hotel's Web presence, from
 establishing and managing on-line room rates to strategic partnering with
 on- line search engines. Hotels managed by gCommerce typically experience
 reservation increases of 10 percent to 30 percent.
     For Immediate Release
     Contact: Jerry Daly or Chris Daly (Media)
               (703) 435-6293
 
 

SOURCE gCommerce Solutions