GE Capital, Healthcare Financial Services to feature Diplomat in national multimedia campaign
FLINT, Mich., May 1, 2014 /PRNewswire-iReach/ -- Diplomat, the nation's largest independent specialty pharmacy, will be the focus of a new campaign from GE Capital, Healthcare Financial Services (HFS). The campaign will include video and a case study on how Lean principles can help manage growth.
Diplomat first partnered with HFS in 2012, recognizing room to improve customer interactions. Looking to add value to each of these exchanges, Diplomat's leaders identified three primary challenges to address:
• Manage fast-paced growth.
• Adapt to an ever-changing marketplace.
• Improve patient care.
As a result of the partnership, Diplomat has implemented Lean principles to improve customer calls and refill prescriptions more efficiently. These efforts have yielded an improvement in turnaround time for the company. Diplomat and other customers working with HFS are able to take advantage of Access GE, a program that taps into the expertise, experience, tools and best practices of GE to address business needs that extend beyond financing.
GE Capital's campaign will run through the year at conferences, on the GE Capital website and on the Bloomberg financial news channel. The video can be viewed here.
To learn more about Diplomat, visit diplomat.is.
About GE Capital, HFS
GE Capital, Healthcare Financial Services had provided in-depth industry knowledge, expertise and more than $65 billion in financing over 10 years to companies in 45 healthcare sectors. For more information, visit gecapital.com/healthcareAbout Diplomat Diplomat serves patients and physicians in all 50 states as the nation's largest independent specialty pharmacy. Headquartered in Flint, Mich., the company focuses on medication management programs for people with specialized, long-term medical needs, including cancer, HIV, Hepatitis C, multiple sclerosis and many other serious or chronic conditions. Diplomat opened its doors in 1975 as a neighborhood pharmacy with one essential tenet: "Take good care of patients, and the rest falls into place." Today, that tradition continues — always focused on increasing adherence and improving outcomes. Diplomat has accreditations from URAC, PCAB, VAWD, ASHP and ACHC. Learn more at diplomat.is.
Media Contact: Jim Kosmerick, Diplomat Pharmacy, 810-768-9530, email@example.com
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Diplomat Pharmacy