BOSTON, May 5, 2016 /PRNewswire/ -- GearUp is an exciting new rental start-up founded by five Harvard Business School students in the spring of 2016. The value proposition is simple, yet effective—premium outdoor electronics and high-end extreme sport apparel delivered to your door under rental at a fraction of the cost to own. Simply go online (www.gearup.io), choose your equipment, select the dates you want and in 1-3 business days your products will arrive at your home or hotel. When you're done, simply pack it up in the original packaging, slap the included prepaid FedEx label on the outside and mail it back. One of the most popular products, the DJI Phantom II Drone, goes for just $49.99 for a weekend.
The founders originally envisioned a company that would essentially operate as a Rent-the-Runway for premium ski apparel, offering top-end brand name outdoor apparel at prices that make sense for even the occasional enthusiast and convenience attractive to the more regular skier, hiker, or camper. However, quickly realized that by broadening the product offering and combining apparel and other cool gadgets, it could be so much more. The truth is, there have been a large number of category-creating new gadgets designed to enhance outdoor activities over the past five year, but these new innovations are still quite expensive.
The GearUp team believes that everyone should have access to these 'cool new toys' and that this could be beneficial to manufacturers as well by broadening the customer base and providing trialability. At the end of the day, who wouldn't want test out the latest high-end gadget for the cost of two movie tickets and a large popcorn.
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