Gemvara Hires Top Digital Executive As Chief Marketing Officer Former Gucci Executive Matt Marcus Joins Executive Team, Continuing Brand's Growth and Strengthening its Position in Luxury Jewelry Industry
BOSTON, Jan. 22, 2014 /PRNewswire/ -- Gemvara (www.gemvara.com), the leading online retailer of customizable fine jewelry, announces the hire of Matt Marcus, veteran digital and marketing executive, as Chief Marketing Officer.
With more than 15 years of experience in global marketing, design strategy, and business operations, Matt comes to Gemvara from R/GA in Chicago where he was Vice President, Executive Creative Director. In that role, Matt was responsible for establishing the office in the Midwest, building teams and delivering global marketing campaigns for a broad range of organizations. Clients included Grey Goose, SC Johnson, Capital One, MillerCoors, and Abercrombie & Fitch.
Prior to R/GA, Matt designed and established Gucci's global ebusiness presence as the Worldwide Director of eDivision. Matt was responsible for building teams and digital capabilities the U.S., Europe and AsiaPacific. Working closely with the executive management team and regional presidents he helped grow the business ﬁve-fold in 24 months.
"Matt is a highly skilled and creative marketer and I am thrilled to add him to our executive team," said Gemvara CEO Janet Holian. "His experience leading major consumer brand campaigns combined with his digital capabilities is extremely unique and very relevant to Gemvara. It has been a pleasure working with him thus far and I know his expertise will bring our brand to the next level."
This hire follows Gemvara's strongest holiday shopping season since the company's inception. Gemvara's sales tripled on Black Friday and their average check sale increased by 20 percent over the holiday shopping season. The company also ended the year with the launch of its flagship showroom location in downtown Boston.
"I am very excited to join the Gemvara team at such a pivotal point in the company's history," said Matt. "My expertise in both luxury retail and digital marketing are a strong fit with this team so totally dedicated to revolutionizing the fine jewelry shopping experience. I look forward to advancing the brand and making 2014 the most profitable year yet."
Earlier in his career, Matt worked as a global digital systems consultant for companies such as National Geographic, MasterCard International, Lego, Staples, and Brooks Brothers.
Gemvara is the revolutionary leader of fine jewelry shopping online. Jewelry lovers and gift givers now have access to 29 different gemstones, 9 precious metals, and hundreds of styles to create a one-of-a-kind piece that captures their personal story or unique inspiration. Every piece of heirloom-quality jewelry is skillfully handcrafted to order in the USA. With 24/7 customer care, a 101-day return policy, free shipping, free engraving, and free ring sizing, shopping and creating is simple and fun. Gemvara combines the values of traditional jewelry creation with modern technology to truly provide shoppers with fine jewelry exactly the way they want it, always. Gemvara is headquartered at One Financial Center, Boston, MA 02111 and has offices in New York City.