GeoCities Climbs to Third Most Trafficked Site on the Internet

    MARINA DEL REY, Calif., Jan. 20 /PRNewswire/ -- GeoCities (Nasdaq:   GCTY),
 the world's largest and fastest-growing community of personal Web Sites, has
 climbed to the number three spot as the third most trafficked site on the
 Internet.  Media Metrix, which released their December 1998 Internet audience
 measurements yesterday, announced that GeoCities' combined home/work reach
 increased from 32.0% in November 1998 to 33.4% in December 1998, while unique
 visitors to the site increased from 18.2 million to 19.0 million.  GeoCities
 jumped one spot higher from the previous month, putting the company behind
 only AOL.com and Yahoo.com in terms of reach and unique visitors.
     "These new audience numbers from Media Metrix reaffirm our position as the
 undisputed leader in the community Internet space," said Thomas R. Evans,
 President and Chief Executive Officer of GeoCities.  "In December, we launched
 our first ever advertising campaign and it's no surprise to us that our
 efforts are moving us in the right direction.  We have made strategic
 acquisitions, improved consumer ease-of-use and have developed content,
 technology and e-commerce partnerships to make GeoCities an even richer
 experience for our members and visitors."
 
     About GeoCities:
     Based in Marina del Rey, Calif., with offices in London, New York and San
 Francisco, GeoCities is the world's largest and fastest-growing community of
 personal Web Sites on the Internet.  Over 3.3 million GeoCities Homesteaders
 have created over 29 million pages of personalized content.  In October 1998,
 the GeoCities site generated more than 1.6 billion page views, according to
 Nielsen I/PRO, and in December 1998, the site attracted 19 million unique
 visitors and is ranked the third most trafficked site on the Internet,
 according to Media Metrix.
 
     Safe Harbor Statement under the Private Securities Litigation Reform Act
 of 1995: This release may contain forward-looking statements that involve
 risks and uncertainties.  Among the important factors which could cause actual
 results to differ materially from those in the forward-looking statements are:
 the limited operating history and early development stage of GeoCities; its
 lack of profitability and anticipation of continued losses; the
 unpredictability and potential fluctuations in future revenues due to factors
 beyond GeoCities' control, including acceptance of the Web as an advertising
 medium, the level of traffic on GeoCities' Web Site, the uncertainty of
 revenues from e-commerce revenue-sharing relationships, and the possibility of
 future government regulation; the unproven nature of GeoCities' Web-based
 community business model; dependence on member-generated content; GeoCities'
 substantial reliance on advertising revenues; the limited experience of
 GeoCities' management in the Internet industry; dependence on key personnel;
 intense competition by other Web communities and businesses; integration and
 other risks associated with acquisitions; and other factors detailed in
 GeoCities' filings with the Securities and Exchange Commission, including its
 filing on Form S-1 and its most recent Form 10-Q.
 
     All companies and product names are trademarks of their respective owners.
 
 

SOURCE GeoCities

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