ATLANTA, Sept. 6, 2012 /PRNewswire/ -- The September events of Georgia Chapter of the Public Relations Society of America (www.prsageorgia.org) include the Chapter's monthly luncheon and a pre-luncheon seminar on research, measurement and ROI.
The monthly luncheon, entitled "Link Your PR Value to the Business Bottom-Line: Real World Examples of ROI in PR and Social Media Campaigns," will feature Don Bartholomew, SVP of Digital and Social Media Research, Ketchum Global Research Network & Analytics, and Nicole Lipson, senior marketing manager, Georgia-Pacific Corporation.
Measurement in the field of public relations is important – we need to know the benefits and how to best use it. This month's luncheon will take an in-depth look at measurement within public relations, social media and analytics to help you measure business results with Bartholomew and Lipson. They'll discuss real-world examples of case studies and current issues in measurement and look at the ROI of public relations campaigns and social media campaigns.
Registration begins at 11:30 a.m. and the luncheon will be from noon to 1 p.m. Details and registration: http://bit.ly/MWmDMG.
Prior to the lunch a seminar, "Using Metrics to Up Your PR Game: A Hands-On Workshop for Research, Measurement and ROI," will be led by public relations and social media measurement and ROI expert Kristin Hooper of Ketchum Global Research Network.
Attendees will learn how to handle transparency and proprietary information in a way that lives up to today's high social standard and leave with a clear understanding of research's importance to your entire public relations process and how it can help you.
Registration for the seminar begins at 9:15 a.m. and the seminar will be from 9:30 to 11 a.m. Details and registration: http://bit.ly/QueW1h.
PRSA|GA, the second-largest local chapter in the national society, consists of some 850 professionals throughout Georgia. Its mission is to enhance the profession, provide continuing education and offer networking opportunities for its members.
The Chapter has regular monthly meetings and seminars, an Annual Conference for professionals and an annual Real World Collegiate Conference. Nine Special Interest Groups meet at various times and the Chapter supports nine PRSSA (student society) chapters.
SOURCE Georgia Chapter, Public Relations Society of America