2014

Get Into the Total Quality Award Winning Buick Enclave at Briggs Buick GMC

MANHATTAN, Kan., May 24, 2013 /PRNewswire-iReach/ -- For buyers across Northeast Kansas looking for a combination value, versatility and quality the 2013 Buick Enclave in Manhattan, KS now boasts a Total Quality Award from Strategic Vision and is a great choice at Briggs Buick GMC.  The Enclave stood alone atop the Near-Luxury Utility Segment in this year's Total Quality study by Strategic Vision with a score of 928 out of 1000; beating out a list of luxury makes in the process.  The luxury makes including the Lexus RX 350, Cadillac SRX, Mercedes GLK-Class and Lincoln MKX, which all scored above the segment average of 897 but could not compete with Enclave at 928.  That's a tough group of competitors to beat out for Enclave, but the Enclave pulled it off.

(Photo: http://photos.prnewswire.com/prnh/20130524/CG20717)

The Total Quality Award comes for Buick Enclave in a year that saw several domestic makes rise in the rankings to beat out foreign competitors in a changing of the guard.  The Total Quality study is aimed at providing the most complete look at customer feelings towards a given vehicle.  The results are poured over by manufacturers, supporting a constant improvement process based on customer feedback and evaluation.  Winning this award is incredible for the Buick Enclave as it represents the customers and owners rather than industry enthusiasts.

The results of the Total Quality study also gives consumers an idea of what a broad set of current owner's impressions and feelings are about a model.  The study incorporates dependent variables that include satisfaction with ownership experience, perception of quality, owner reported delight, future purchase intent and emotional attachment to the vehicle, which affords buyers researching vehicles a valuable window into current owner perceptions and experiences with their vehicles.

For more information about the 2013 Buick Enclave or Briggs Buick GMC contact the dealership at (785) 565-5524 or visit their website www.briggsbuickgmc.com.

Media Contact:

Michelle Clark Briggs Buick GMC, (785) 565-5524, Michelle.Clark@BriggsAuto.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Briggs Buick GMC



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