Get Personal in the Fight Against Breast Cancer With New MY M&M's(R) 'Promise Blend' to Benefit Susan G. Komen for the Cure

MY M&M'S(R) Unveils New Printing Capability By Featuring The Foundation's

New 'Ribbon' Logo

    HACKETTSTOWN, N.J., May 1 /PRNewswire/ -- MY M&M'S(R) announced today
 the introduction of a special "Promise Blend" to benefit the Susan G. Komen
 for the Cure. The brand will donate 10 percent of the proceeds from the
 sale of the new product to support the cause.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070501/AQTU073 )
     The pink and white M&M'S(R) Milk Chocolate Candies, available at
 http://www.mymms.com, are pre-printed with the new Susan G. Komen for the
 Cure "Ribbon" logo and a "for the CURE" message. Consumers also can express
 their emotions and feelings by creating their own personalized messages of
 support for friends, family and loved ones.
     "Along with personalized messages, we can now print artwork and logos
 on MY M&M'S," said Jim Cass, MY M&M'S(R) vice president and general
 manager. "What a great way to launch this new technology, with a symbol
 that means so much to so many people."
     The MY M&M'S(R) Promise Blend extends the ongoing partnership between
 M&M'S(R) Brand Candies and Susan G. Komen for the Cure. The brand has been
 committed to the cause for almost two years, so far raising more than $2.8
 million to help find a cure for breast cancer.
     "For the past 25 years, Susan G. Komen for the Cure has been on a
 mission to end breast cancer," said Cindy Schneible, vice president of
 resource development. "The new MY M&M'S(R) Promise Blend is an innovative
 way for people to become an important part of our mission while spreading
 love and messages of hope to sufferers, survivors and their loved ones."
     Ordering MY M&M'S Promise Blend
     MY M&M'S(R) Promise Blend can be ordered online at http://www.mymms.com
 or by calling 888-696-6788 (MY M&M'S). They are available in either 7-ounce
 bags (minimum order: 4 bags) or 1.75-ounce gift favor bags tied with pink
 ribbons (minimum order: 20 bags), priced at $11.99 per bag and $3.75 per
 bag, respectively. It's a simple way to help eradicate breast cancer.
     About MY M&M'S(R) Chocolate Candies:
     MY M&M'S(R) Chocolate Candies is the newest offering from M&M'S(R)
 Brand Chocolate Candies, which is owned by Masterfoods USA, a division of
 Mars, Incorporated, one of the world's leading food manufacturers. The
 personalized printing option officially launched in 2005, with new colors
 and new uses for MY M&M'S(R) ahead in the near future. With more than $5
 billion in annual sales, the combined food, snack and pet care segments of
 Masterfoods USA are a symbol of excellence for quality brands.
 Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 7,000
 associates in the United States, with 15 manufacturing facilities
 nationwide. The company owns some of the world's favorite brands, including
 M&M'S(R) Brand, SNICKERS(R) Brand, UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand
 Food For Dogs and WHISKAS(R) Brand Food For Cats.
     For additional information please visit the Masterfoods USA Online
 Newsroom at http://www.masterfoodsnews.com.
     About M&M'S(R), America's Favorite Candy:
     M&M'S(R), America's favorite candy, has been producing colourful
 chocolate fun for Americans since 1941. There are 10 permanent varieties of
 M&M'S(R) Candies, and then Seasonal Candies made for special occasions
 including Easter, Holiday, Halloween and Valentine's Day. Customers seem to
 be most passionate about the color found in each bag of M&M'S(R)Candies.
 Existing product lines includes: M&M'S(R) Milk Chocolate Candies, M&M'S(R)
 Peanut Chocolate Candies, M&M'S(R) Almond Chocolate Candies, M&M'S(R)
 Peanut Butter Chocolate Candies, M&M'(R) Chocolate Mini Baking Bits, MY
 M&M'S(R) Milk Chocolate Candies and M&M'S(R) MINIS(R) Milk Chocolate
 Candies.
     About Masterfoods USA
     Masterfoods USA, the United States food, snack and pet care operations
 of Mars, Incorporated, is one of the world's leading food manufacturers.
 With more than $5 billion in annual sales, the combined food, snack and pet
 care segments are a symbol of excellence for quality brands. Headquartered
 in Hackettstown, NJ, Masterfoods USA employs more than 8,000 associates in
 the United States, with 39 facilities nationwide. The company owns some of
 the world's favorite brands including M&M'S(R) Brand, SNICKERS(R) Brand,
 UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food for Dogs, WHISKAS(R) Brand
 Food for Cats.
     About Susan G. Komen for the Cure
     Nancy G. Brinker promised her dying sister, Susan G. Komen, she would
 do everything in her power to end breast cancer forever. In 1982, that
 promise became Susan G. Komen for the Cure and launched the global breast
 cancer movement. Today, Komen for the Cure is the world's largest
 grassroots network of breast cancer survivors and activists fighting to
 save lives, empower people, ensure quality care for all and energize
 science to find the cures. Thanks to events like the Komen Race for the
 Cure, we have invested nearly $1 billion to fulfill our promise, becoming
 the largest source of nonprofit funds dedicated to the fight against breast
 cancer in the world. For more information about Susan G. Komen for the
 Cure, breast health or breast cancer, visit http://www.komen.org or call
 1-800 I'M AWARE.
 
 

SOURCE MY M&M'S Chocolate Candies