Get This App Finally Allows Audiences To Shop Styles From Their Favorite TV Shows
The New Digital Platform Provides the First True Convergence of Content and Commerce
LOS ANGELES, April 18, 2013 /PRNewswire-iReach/ -- Get This Corp. (www.gethis.tv) launched the first iPad app allowing viewers to purchase items they see in their favorite television shows, including this week's fan favorite and political thriller TV series Scandal. Audiences can discover and purchase a variety of styles featured in the show, from Olivia Pope's iconic leather opera gloves and long necklaces, to the affordable options for some of her fabulous jackets and handbags. The free iPad app revolutionizes e-commerce and the entertainment shopping experience by helping audiences discover and shop a range of fashion and home furnishings, from select shows through a single cart. Consumers will no longer need to search or go through multiple stores and checkouts to purchase items they see in entertainment.
The patent pending app now makes shopping entertainment seamless. With its shopping cart personalization and audio content recognition technology that syncs with select shows, viewers can shop what's on screen enhancing their second screen experience. The app is designed to allow users to shop easily by editorial feature, show, episode, cast or character. The app provides three shopping options including, Original items seen in the show, Stylist Picks inspired by the original items, and Affordable options to get the look for less.
Get This offers exclusive access to award winning Style Ambassadors who are some of the leading costume designers, architectural and production designers, make-up, hair stylists, who are true artists in their field. Get This Style Ambassadors provide audiences with Q&A articles, style tips, how-to and DIY secrets, a spotlight video series - coming soon, and updates on the latest style trends.
While head of Market Development at Universal Music Group's eLabs, Get This founder, Lisa Farris, led digital initiatives that enabled audiences to access music videos on demand through their digital set-up top boxes. After selling her first startup in 2006, Farris served as the Chief Marketing Officer at Move Inc. before revisiting the idea of merging entertainment and commerce by launching Get This in 2011.
"Audiences have wanted to shop the items seen in their favorite TV shows for years", explained Get This Founder and CEO, Lisa Farris. "Previously hard-to-find items are now at your fingertips and we are thrilled to be partnering with some of the industry's thought leaders to bring Get This to fruition. We are looking forward to collaborating with producers and networks, as we add many more shows and events in the months ahead."
The Get This app is available in the iTunes store now.
Based in Los Angeles, CA, Get★This is an evolutionary digital commerce platform and viewer experience that shop-enables entertainment. Combining both editorial and curated e-commerce marketplace, Get★This connects audiences with entertainment and the fashion & lifestyle brands they love.
Get★This' distinguished advisors include: Terry Wood, President of Unscripted TV and Syndication at One Three Media a Hearst | Mark Burnett company; Sandy Grushow, the former Chairman of the Fox Television Entertainment Group; Jim Moloshok, former President of Warner Bros Online, SVP Strategic Content relations Yahoo! Inc. and President of Digital Initiatives for HBO.
Media Contact: Rae Gross Get This Corp, 3106488664, firstname.lastname@example.org
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