Get younger-looking skin all over...Boots No7's world-famous wrinkle-fighting serum now available for the whole body

Clinically proven anti-aging facial serum formula expands from head to toe, only at Shoppers Drug Mart stores

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TORONTO, June 2, 2011 /PRNewswire/ - Using the same hydrating and wrinkle-fighting ingredients contained in its world-famous facial serum, Boots introduces No7 Protect & Perfect Intense Body Serum to Canadian women, exclusively available at Shoppers Drug Mart for only $29. The latest addition to the No7 Protect & Perfect range, the Intense Body Serum is independently proven to reveal younger-looking, firmer, smoother and more radiant skin in just four weeks.

"In independent tests, women reported the No7 Protect & Perfect Intense Body Serum made their skin look younger, feel smoother, firmer and more elastic, and improved their skin tone," says Mike Bell , Boots Skincare Scientific Advisor. The velvety body serum glides on to instantly soften and brighten skin, while a firming complex works to help maintain elasticity. Formulated with nourishing Argan oil and moisture-locking Hyaluronic Acid, it provides lasting, skin-enhancing hydration for the entire body.

The No7 Protect & Perfect range was launched in 2008 following the phenomenal success of one anti-aging product — the best-selling No7 Protect & Perfect Beauty Serum. This super serum shot to fame in 2007 after a BBC documentary reported it was scientifically proven to help repair aging skin. Sales of the wonder cream increased by nearly 2000 percent on the day after the TV broadcast, with 13 items being sold every minute. At the height of the public frenzy, Boots' production facilities worked around-the-clock, producing 1,000 bottles an hour to meet the overwhelming demand. In 2009, an 'intense' version of the beauty serum made international headlines after a University of Manchester clinical study showed it made a visible improvement to the skin, reducing the appearance of facial wrinkles when used long term. "After 12 months, 70 percent of subjects using Protect & Perfect Intense Beauty Serum in the Manchester study showed a clinical improvement in their facial lines and wrinkles," says Bell.

Both the Intense Beauty Serum and Intense Body Serum contain a propriety skin-firming complex with retinyl palmitate, antioxidants and firming peptides, combined with extract of alfalfa, to produce a more intensive wrinkle fighting action. The active ingredients work together to firm fine lines and wrinkles, while making skin look younger and feel smoother. All products in the Protect & Perfect range have been formulated using an optimum blend of antioxidants that help protect the skin from free radical damage that can be caused by sun exposure and pollution. Boots No7 is the UK's best-selling anti-aging skin care brand. In Canada, Boots No7 products are available exclusively at Shoppers Drug Mart and Pharmaprix stores. In addition to the Intense Body Serum ($29) and Intense Beauty Serum ($29), the No7 Protect & Perfect range at Shoppers Drug Mart includes Day Cream SPF 15 ($26), Night Cream ($26) and Eye Cream ($23). Shoppers Drug Mart also carries additional No7 skincare items, including a selection of products in the Lifting & Firming range.

About Boots
Boots is the UK's leading pharmacy-led health and beauty retailer. Boots branded products are available in the US at Target, Target.com, ShopBootsUSA.com, Ulta stores, and Shoppers Drug Mart in Canada. First established by Jesse Boot in England in 1849, Boots has been creating and developing leading beauty brands for more than 160  years. Additional information on Boots products can be found by visiting www.us.boots.com.    

About Alliance Boots
Alliance Boots is a leading international pharmacy-led health and beauty group offering a wide range of products and services to our customers working in close partnership with manufacturers and pharmacists. Our two core business activities are pharmacy-led health and beauty retailing and pharmaceutical wholesaling. Alliance Boots is privately-owned and employs over 115,000* people. Its wholesale and distribution network serves over 150,000* pharmacies, doctors, health centres and hospitals from over 360* pharmaceutical wholesale distribution centres in 16* countries. We operate more than 3,250* health and beauty retail stores in ten* countries, of which just under 3,150* have a pharmacy.
* Figures stated are as at 31 March 2010, are approximate and include associates and joint ventures

About Shoppers Drug Mart Corporation
Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing.  The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec).  With more than 1,182 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada.  The Company also licenses or owns 59 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and eight luxury beauty destinations operating as Murale.  As well, the Company owns and operates 63 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities in Ontario and Alberta. For more information, visit www.shoppersdrugmart.ca.

/NOTE TO EDITORS: Media Assets accompanying this story are available as follows:

Photos:

1)     http://smr.newswire.ca/media/articles/1330/1--protect---perfect-group.jpg

2)     http://smr.newswire.ca/media/articles/1330/2.-protect---perfect-intense-beauty-serum.jpg

3)     http://smr.newswire.ca/media/articles/1330/3.-protect---perfect-intense-body-serum.jpg

4)     http://smr.newswire.ca/media/articles/1330/mike-bell---boots-skincare-scientific-advisor.jpg

Video: http://www.newswire.ca/en/releases/mmnr/smr/LexPR_Boots_SD_SMR.mov

SOURCE Shoppers Drug Mart Corporation