SEATTLE, March 12 /PRNewswire-FirstCall/ -- Getty Images, Inc. (NYSE:
GYI) today announced its acquisition of Scoopt, an emerging source for
user- generated editorial content. Scoopt is an aggregator and distributor
of photographs and videos captured by eyewitnesses who have an accidental
front row seat to headline-making moments.
In the coming months, news, sport and entertainment imagery from Scoopt
that meets Getty Images' stringent editorial quality standards will be
released exclusively at www.gettyimages.com/editorial, where it will
benefit from worldwide visibility and promotional support. Additionally,
Getty Images will invest in technology upgrades and other enhancements to
Scoopt in order to make the site more accessible to customers, and to
better position it for future growth.
"New technology has made it easier to capture and distribute imagery,
leading to citizen photojournalism that is increasingly relevant to the
news cycle," said Jonathan Klein, co-founder and CEO of Getty Images.
"While this genre will never replace the award-winning photojournalism for
which we're known, it's a highly complementary offering that enables us to
meet the evolving imagery needs of a broad customer base."
Since the founding of Scoopt in 2005, the site has supplied the media
with arresting imagery from major world events, including:
-- The tragic Manhattan plane crash that killed New York Yankees pitcher
Cory Lidle and his flight instructor in October 2006; digital images
captured by a bystander were emailed to Scoopt and appeared on the
front page of The Times of London
-- Fierce January 2006 storms in the U.K., which brought devastation and
disruption to large parts of the country
"User-generated content is serving a valuable role in today's
communication landscape; safeguards to validate its authenticity are
critical," said Hugh Pinney, director of Editorial Photography at Getty
Images. "By implementing rigorous quality standards, we can deliver
powerful imagery captured from a unique perspective while ensuring
Citizen photographers who submit imagery to Scoopt retain copyright
while granting the agency a 12-month exclusive license that authorizes
re-license to one or more publishers. Contributors will benefit from
increased visibility and an extensive network of media contacts, earning a
significant percentage of the value for each license issued. Both Getty
Images and Scoopt encourage contributors to be respectful and follow a code
of ethics for image capture. Submission guidelines and additional details
about Scoopt's growing photographer community can be found at
Getty Images plans to fully integrate Scoopt into its organization,
harnessing the team's knowledge of user-generated editorial content. "We're
very much looking forward to taking our business to the next level by
collaborating with the world's leading imagery provider," said Kyle MacRae,
founder of Scoopt. "This acquisition will exponentially expand our customer
base and establish a strong foundation for long-term growth."
The Scoopt team will continue to operate out of the site's base in
Glasgow, Scotland, servicing customers under the leadership of Getty
Images' Hugh Pinney. Existing relationships with Scoopt partners and
affiliates will remain in place until further notice.
About Getty Images, Inc.
Getty Images is the world's leading creator and distributor of visual
content and the first place creative professionals turn to discover,
purchase and manage imagery. The company's award-winning photographers and
imagery help customers create inspiring work which appears every day in the
world's most influential newspapers, magazines, advertising campaigns,
films, television programs, books and Web sites. Headquartered in Seattle,
WA and serving customers in more than 100 countries, Getty Images believes
in the power of imagery to drive positive change, educate, inform, and
entertain. Visit Getty Images at www.gettyimages.com
For more information, press only:
Deb Trevino, Getty Images, 206-925-6474, firstname.lastname@example.org
Elise Chisholm, Edelman, 206-268-2270, email@example.com
SOURCE Getty Images, Inc.