Getty Images Announces Early Success with Online Image Product and Additional Product Refinements Customer and Photographer Feedback Help Shape Enhanced Web-Resolution

Licensing Terms



    SEATTLE, Nov. 16 /PRNewswire-FirstCall/ -- Getty Images, Inc. (NYSE:  
 GYI) today announced that customers are enthusiastically embracing its
 recently launched Web-resolution product which was created to address
 increased demand for fresh, high-quality and simple to use imagery for
 online usages. The new product enables customers producing content for the
 rapidly expanding online market to use award-winning imagery from the
 broadest and highest quality collection in the world in their media and
 advertising.
     "We created a brand new product, at a compelling price point, for an
 entirely new market, and customers are responding," said Nick Evans-Lombe,
 executive vice president of imagery, products and services at Getty Images.
 "The Web-resolution product is in its early days, but demand is already
 very strong. We are bringing new customers into our business through this
 product, who are then licensing more broadly across other collections and
 other usages. Getty Images continues to be a catalyst for change in the
 industry, creating opportunities for our photographers and the broader
 photographic community."
     Since the launch of this new product, the company has attracted
 thousands of new customers, and has seen a significant increase in volumes
 of the new Web-resolution product. Furthermore, customers licensing the new
 product are also licensing imagery across the Getty Images portfolio.
     "Getty Images was able to provide us with the new, low-res file size
 images for a large project we recently did," said Kylie Anderson, resource
 manager at Agency.com. "We were able to find the quality we needed in their
 library at the right price and received quick and friendly service - our
 client was very impressed with us!"
     Getty Images today also announced new refinements to the Web-resolution
 product. The refinements address photographers' specific concerns around
 licensing terms for online imagery while providing an opportunity for them
 to benefit from the exponential growth of the online market.
     "We have had very positive dialogue with our photographer community,
 and this input has been invaluable in helping us evolve the product," said
 Paul Banwell, director of photographer relations. "While keeping an
 important and relevant product for customers, the refinements address
 photographers' concerns specific to licensing duration, distribution and
 usage for the rights-ready and rights-managed products, while the
 royalty-free product remains unchanged."
     "We are pleased the outcome of our direct dialog and Getty Images'
 open-minded approach is an improved license product that resolves many of
 the concerns raised by photographers and our coalition, and expands new
 licensing opportunities for a growing market for very small digital uses
 where this type of product makes sense," said Betsy Reid, Stock Artists
 Alliance executive director.
     For more information about the Web-resolution file format, visit
 http://www.gettyimages.com.
     About Getty Images
     Getty Images is the world's leading creator and distributor of visual
 content and the first place creative professionals turn to discover,
 purchase and manage imagery. The company's award-winning photographers and
 imagery help customers create inspiring work which appears every day in the
 world's most influential newspapers, magazines, advertising campaigns,
 films, television programs, books and Web sites. Headquartered in Seattle,
 WA and serving customers in more than 100 countries, Getty Images believes
 in the power of imagery to drive positive change, educate, inform, and
 entertain. Visit Getty Images at http://gettyimages.com.
      For more information please contact:
      Cara Jacobson
      Edelman Seattle
      206-268-2203
      cara.jacobson@edelman.com
 
      Bridget Russel
      Getty Images
      206-925-6405
      bridget.russel@gettyimages.com
 
 

SOURCE Getty Images, Inc.

More by this Source


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.