Getty Images Announces Early Success with Online Image Product and Additional Product Refinements
Customer and Photographer Feedback Help Shape Enhanced Web-Resolution
SEATTLE, Nov. 16 /PRNewswire-FirstCall/ -- Getty Images, Inc. (NYSE: GYI) today announced that customers are enthusiastically embracing its recently launched Web-resolution product which was created to address increased demand for fresh, high-quality and simple to use imagery for online usages. The new product enables customers producing content for the rapidly expanding online market to use award-winning imagery from the broadest and highest quality collection in the world in their media and advertising. "We created a brand new product, at a compelling price point, for an entirely new market, and customers are responding," said Nick Evans-Lombe, executive vice president of imagery, products and services at Getty Images. "The Web-resolution product is in its early days, but demand is already very strong. We are bringing new customers into our business through this product, who are then licensing more broadly across other collections and other usages. Getty Images continues to be a catalyst for change in the industry, creating opportunities for our photographers and the broader photographic community." Since the launch of this new product, the company has attracted thousands of new customers, and has seen a significant increase in volumes of the new Web-resolution product. Furthermore, customers licensing the new product are also licensing imagery across the Getty Images portfolio. "Getty Images was able to provide us with the new, low-res file size images for a large project we recently did," said Kylie Anderson, resource manager at Agency.com. "We were able to find the quality we needed in their library at the right price and received quick and friendly service - our client was very impressed with us!" Getty Images today also announced new refinements to the Web-resolution product. The refinements address photographers' specific concerns around licensing terms for online imagery while providing an opportunity for them to benefit from the exponential growth of the online market. "We have had very positive dialogue with our photographer community, and this input has been invaluable in helping us evolve the product," said Paul Banwell, director of photographer relations. "While keeping an important and relevant product for customers, the refinements address photographers' concerns specific to licensing duration, distribution and usage for the rights-ready and rights-managed products, while the royalty-free product remains unchanged." "We are pleased the outcome of our direct dialog and Getty Images' open-minded approach is an improved license product that resolves many of the concerns raised by photographers and our coalition, and expands new licensing opportunities for a growing market for very small digital uses where this type of product makes sense," said Betsy Reid, Stock Artists Alliance executive director. For more information about the Web-resolution file format, visit http://www.gettyimages.com. About Getty Images Getty Images is the world's leading creator and distributor of visual content and the first place creative professionals turn to discover, purchase and manage imagery. The company's award-winning photographers and imagery help customers create inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Headquartered in Seattle, WA and serving customers in more than 100 countries, Getty Images believes in the power of imagery to drive positive change, educate, inform, and entertain. Visit Getty Images at http://gettyimages.com. For more information please contact: Cara Jacobson Edelman Seattle 206-268-2203 firstname.lastname@example.org Bridget Russel Getty Images 206-925-6405 email@example.com
SOURCE Getty Images, Inc.
More by this Source
Getty Images Announces 2013 Creative Grants Recipients
Jun 24, 2013, 05:00 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.