Getty Images Celebrates Conclusion of 'Change Me' Imagery Forum

Getty Images' 'Change Me' Initiative Raised Worldwide Awareness and Funds

to Fight Aids, Tuberculosis and Malaria

Nov 28, 2007, 00:00 ET from Getty Images, Inc.

    SEATTLE, Nov. 28 /PRNewswire-FirstCall/ -- Getty Images, Inc. (NYSE:  
 GYI), the world's leading imagery creator and distributor, today announced
 the successful conclusion of "Change Me," an initiative in which thousands
 of people used powerful images to share their thoughts on how to make the
 world a better place. The initiative involved numerous celebrities and
 thousands of creative professionals and students around the globe. Funds
 raised benefited Friends of the Global Fight Against AIDS, Tuberculosis and
 Malaria, a DC-based advocacy organization that works to educate and
 mobilize decision-makers in the fight to end the worldwide burden of the
 three diseases.
     Participants in "Change Me" selected an inspiring image and commented
 on why they felt the image has the power to change perceptions. For each
 submission, Getty Images contributed funds to Friends of the Global Fight,
 resulting in a total donation of $500,000 to the non-profit.
     Although the "Change Me" forum is no longer accepting submissions, all
 participants' comments and chosen imagery can be seen by visiting
     Among the celebrities involved with the project was Richard Gere, actor
 and global activist, who took a leading role in "Change Me" and encouraged
 others to become engaged. "These diseases are all too easy to put out of
 our minds, but 'Change Me' used powerful images to create an experience of
 personal reflection and commitment to change while benefiting a tremendous
 cause, Friends of the Global Fight," said Gere.
     "'Change Me' has not only fulfilled a significant financial pledge to
 Friends of the Global Fight Against AIDS, Tuberculosis and Malaria, but has
 created a dialogue of powerful imagery that resonates with people all
 around the world," said Natasha Bilimoria, Executive Director of Friends of
 the Global Fight. "We are grateful to the thousands who shared their
 thoughts through 'Change Me' submissions that continue to inspire our
 efforts to fight the world's most devastating diseases."
     "Throughout history, imagery has proven to be an astounding political
 and social force -- affecting change and bringing the world together
 through one universal language," said Jonathan Klein, CEO and co-founder of
 Getty Images. "Everyone who participated in 'Change Me' harnessed the power
 of imagery to move others from apathy to positive action on a provocative
 array of issues. We are grateful that we could help use the world's most
 powerful imagery to create change."
     About Getty Images
     Getty Images is the world's leading creator and distributor of visual
 content and the first place creative professionals turn to discover,
 purchase and manage imagery. The company's award-winning photographers and
 imagery help customers create inspiring work which appears every day in the
 world's most influential newspapers, magazines, advertising campaigns,
 films, television programs, books and Web sites. Headquartered in Seattle
 and serving customers in more than 100 countries, Getty Images believes in
 the power of imagery to drive positive change, educate, inform, and
 entertain. Visit Getty Images at
     About Friends of the Global Fight
     Friends of the Global Fight works to educate, engage and mobilize
 American decision-makers in the fight to end the worldwide burden of AIDS,
 tuberculosis and malaria. By focusing these efforts on decision-makers in
 Washington, Friends seeks to build a sustained political commitment to
 supporting the Global Fund and the fight against the three diseases. For
 more information about Friends of the Global Fight, please visit

SOURCE Getty Images, Inc.