Getty Images Named Preferred Digital Media Provider for Interpublic Group
SEATTLE, Oct. 23 /PRNewswire-FirstCall/ -- Getty Images, Inc. (NYSE:
GYI) today was named a preferred digital media partner for Interpublic
Group (NYSE: IPG), one of the world's largest advertising and marketing
services companies and parent company of such global and domestic agencies
as Campbell Ewald, Deutsch, Draftfcb, Hill Holiday, Initiative, Lowe
Worldwide, McCann Erickson, The Martin Agency, Mullen, R/GA and Universal
McCann, among others.
The licensing agreement, effective immediately, streamlines the access
that the Interpublic Group companies will have to Getty Images' diverse
digital media library -- imagery, footage, music -- to further enhance the
group's visual communications projects. In addition, Interpublic Group
agencies will utilize Getty Images' services including the agency's global
assignment services and digital asset management.
"We chose Getty Images as our preferred imagery partner because of its
wide array of innovative products and services," said Eliseo T. Rojas,
director of Global Sourcing & Procurement, Interpublic. "With this
agreement we're continuing to build upon an already solid partnership with
Getty Images, which will provide a range of options to better serve and
create great work for our own clients."
"This development affirms the great support we have from the marketing
and advertising industries, and we are proud to have been selected by
Interpublic Group as its agency of choice," said MJ Richards, vice
president of Sales, Getty Images. "Interpublic Group is a world-class
client and it's great to know that they recognize Getty Images for our deep
experience and excellence in our field. We are looking forward to a
fruitful partnership, delivering positive results on our client's
business."
Interpublic's integrated communications agencies deliver custom
marketing solutions on behalf a variety of clients, covering the spectrum
of marketing disciplines and specialties, from traditional services such as
consumer advertising and direct marketing, to emerging services such as
mobile and search engine marketing. With hundreds of offices in over 100
countries, Interpublic agencies develop marketing programs that build
brands, influence consumer behavior and sell products.
About Getty Images
Getty Images is the world's leading creator and distributor of visual
content and the first place creative professionals turn to discover,
purchase and manage imagery. The company's award-winning photographers and
imagery help customers create inspiring work which appears every day in the
world's most influential newspapers, magazines, advertising campaigns,
films, television programs, books and Web sites. Headquartered in Seattle,
WA and serving customers in more than 100 countries, Getty Images believes
in the power of imagery to drive positive change, educate, inform, and
entertain. Visit Getty Images at http://gettyimages.com.
About Interpublic
Interpublic is one of the world's leading organizations of advertising
agencies and marketing services companies. Major global brands include
Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton
Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson, Momentum, MRM
Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic
brands include Campbell-Ewald, Carmichael Lynch, Deutsch, Hill Holliday,
Mullen, The Martin Agency and R/GA. For more information, please visit
http://www.interpublic.com.
For more information, press only:
Molly Lohman
Getty Images
206-925-6054
molly.lohman@gettyimages.com
Cara Jacobson
Edelman for Getty Images
206-268-2203
cara.jacobson@edelman.com
SOURCE Getty Images, Inc.
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