SEATTLE, Aug. 27 /PRNewswire-FirstCall/ -- Getty Images, Inc. (NYSE:
GYI) today announced the launch of the new gettyimages.com. Fully
redesigned and re-engineered, the site serves as a powerful source for
creative inspiration while delivering a more efficient search experience.
Numerous enhancements make it easier than ever to find a specific image or
discover an expanded selection of relevant visuals, and a flexible user
interface complements a broad range of work styles.
Extensive customer input and usability studies informed the development
of Getty Images' added site features, including Catalyst, a
first-of-its-kind search tool that uses interactive tag clouds to produce
related concepts. Powered by proprietary technology, Catalyst gives
customers the option to search via keyword cues, making it an especially
helpful resource in the early stages of creative brainstorming.
"We owe our customers a great deal of credit for this innovative
rebuild," said Jonathan Klein, co-founder and CEO of Getty Images. "Their
input and expertise has allowed us to preserve the strengths of the old
site and introduce a host of new features, resulting in a more agile and
interactive gettyimages.com that is uniquely equipped to enrich the current
and future communications landscape."
For the first time, customers can access Creative, Editorial and
Footage content through a single site. Other new and improved features
enable customers to:
-- Refine search by narrowing results with a wealth of associated data
including event, location, style or other criteria;
-- Find similar images using associated keywords or an existing image as a
frame of reference;
-- Move from one detail page to the next and simultaneously view multiple
-- Perform separate or combined searches for Creative and Editorial
-- Backtrack to previous results pages using the search path; and
-- Avoid search dead ends by using spelling suggestions and expansion
"It's great to see Getty Images has kept bland and boring away from the
new site," said Mike Lyons, Senior Art Director at global creative agency
Element 79. "The search experience has been brilliantly optimized to save
time and spark bold, unexpected ideas."
Offering real-time inspiration to customers looking for timely visual
content, the company has recently added creative imagery to its selection
of news, sport and entertainment imagery delivered through Getty Images
Live. Available at gettyimages.com/live, this robust tool streams a
customizable selection of freshly captured images directly to customers'
"Our primary goal is to give every customer the search experience that
fits their individual needs," said Bruce Livingstone, Senior Vice President
of Technology at Getty Images and CEO of iStockphoto. "We're as committed
to supporting simple, straightforward transactions as we are to deeply
The new gettyimages.com is available in nine languages. Catalyst is
currently available exclusively in English, and will be adapted for other
languages in the coming months.
About Getty Images
Getty Images is the world's leading creator and distributor of visual
content and the first place creative professionals turn to discover,
purchase and manage imagery. The company's award-winning photographers and
imagery help customers create inspiring work which appears every day in the
world's most influential newspapers, magazines, advertising campaigns,
films, television programs, books and Web sites. Headquartered in Seattle,
WA and serving customers in more than 100 countries, Getty Images believes
in the power of imagery to drive positive change, educate, inform, and
entertain. Visit Getty Images at http://gettyimages.com.
For more information please contact:
Cara Jacobson, Edelman Seattle, 206-268-2203, firstname.lastname@example.org
Bridget Russel, Getty Images, 206-925-6405,
SOURCE Getty Images, Inc.