2014

Getty Images Unveils Smarter Search With Launch of New Website Catalyst Search Tool and Other Original Features Inspire Creativity and

Streamline Workflows



    SEATTLE, Aug. 27 /PRNewswire-FirstCall/ -- Getty Images, Inc. (NYSE:  
 GYI) today announced the launch of the new gettyimages.com. Fully
 redesigned and re-engineered, the site serves as a powerful source for
 creative inspiration while delivering a more efficient search experience.
 Numerous enhancements make it easier than ever to find a specific image or
 discover an expanded selection of relevant visuals, and a flexible user
 interface complements a broad range of work styles.
     Extensive customer input and usability studies informed the development
 of Getty Images' added site features, including Catalyst, a
 first-of-its-kind search tool that uses interactive tag clouds to produce
 related concepts. Powered by proprietary technology, Catalyst gives
 customers the option to search via keyword cues, making it an especially
 helpful resource in the early stages of creative brainstorming.
     "We owe our customers a great deal of credit for this innovative
 rebuild," said Jonathan Klein, co-founder and CEO of Getty Images. "Their
 input and expertise has allowed us to preserve the strengths of the old
 site and introduce a host of new features, resulting in a more agile and
 interactive gettyimages.com that is uniquely equipped to enrich the current
 and future communications landscape."
     For the first time, customers can access Creative, Editorial and
 Footage content through a single site. Other new and improved features
 enable customers to:
     -- Refine search by narrowing results with a wealth of associated data
        including event, location, style or other criteria;
     -- Find similar images using associated keywords or an existing image as a
        frame of reference;
     -- Move from one detail page to the next and simultaneously view multiple
        detail pages;
     -- Perform separate or combined searches for Creative and Editorial
        imagery;
     -- Backtrack to previous results pages using the search path; and
     -- Avoid search dead ends by using spelling suggestions and expansion
        tips.
     "It's great to see Getty Images has kept bland and boring away from the
 new site," said Mike Lyons, Senior Art Director at global creative agency
 Element 79. "The search experience has been brilliantly optimized to save
 time and spark bold, unexpected ideas."
     Offering real-time inspiration to customers looking for timely visual
 content, the company has recently added creative imagery to its selection
 of news, sport and entertainment imagery delivered through Getty Images
 Live. Available at gettyimages.com/live, this robust tool streams a
 customizable selection of freshly captured images directly to customers'
 desktops.
     "Our primary goal is to give every customer the search experience that
 fits their individual needs," said Bruce Livingstone, Senior Vice President
 of Technology at Getty Images and CEO of iStockphoto. "We're as committed
 to supporting simple, straightforward transactions as we are to deeply
 conceptual thinking."
     The new gettyimages.com is available in nine languages. Catalyst is
 currently available exclusively in English, and will be adapted for other
 languages in the coming months.
     About Getty Images
     Getty Images is the world's leading creator and distributor of visual
 content and the first place creative professionals turn to discover,
 purchase and manage imagery. The company's award-winning photographers and
 imagery help customers create inspiring work which appears every day in the
 world's most influential newspapers, magazines, advertising campaigns,
 films, television programs, books and Web sites. Headquartered in Seattle,
 WA and serving customers in more than 100 countries, Getty Images believes
 in the power of imagery to drive positive change, educate, inform, and
 entertain. Visit Getty Images at http://gettyimages.com.
     For more information please contact:
     Cara Jacobson, Edelman Seattle, 206-268-2203, cara.jacobson@edelman.com
     Bridget Russel, Getty Images, 206-925-6405,
 bridget.russel@gettyimages.com
 
 

SOURCE Getty Images, Inc.

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