GIA Helps Boost Confidence in Shopping for Jewelry With Holiday Site

Dec 09, 2004, 00:00 ET from Gemological Institute of America

    CARLSBAD, Calif., Dec. 9 /PRNewswire/ -- In the ever-changing world of
 jewelry styles, versatility is everything when it comes to keeping current
 with today's trends.  To help consumers navigate their way through the latest
 in this year's holiday jewelry fashions, the Gemological Institute of America
 (GIA), the world's foremost authority in gemology and creators of the Four Cs
 and the International Diamond Grading System(TM), has created a microsite
 designed to make jewelry gift shopping trouble-free for both men and women.
     The microsite, at,
 outlines current jewelry trends and provides helpful information, including
 the hottest new colored gems, advice on making diamond purchases, facts on new
 and traditional pearls, a discussion of historical and antique jewelry, and
 pointers on how to care for jewelry.  There is also a link to GIA's online
 tutorial, How to Buy a Diamond, a step-by-step guide to making an informed
 buying decision using the Four Cs created by GIA.  "Jewelry is always a
 popular gift idea for the holidays," said GIA Vice President of Marketing and
 Public Relations Kathryn Kimmel.  "Our new holiday microsite was designed to
 inform and educate, as well as to give the public confidence to make informed
 decisions as they shop for these important and festive purchases."
     Visit to link to
 GIA's informative holiday microsite.  For more information about the
 Institute, including its world-renowned educational and laboratory services,
 call 800-421-7250.
     About GIA:  An independent nonprofit organization, the Gemological
 Institute of America (GIA) is recognized as the world's foremost authority in
 gemology.  Established in 1931, GIA has translated its expert knowledge into
 the most respected gemological education available.  In 1953, the Institute
 created the International Diamond Grading System(TM) which, today, is
 recognized by virtually every professional jeweler in the world.  Through
 research, education, gemological laboratory services, and instrument
 development, the Institute is dedicated to ensuring the public trust in gems
 and jewelry by upholding the highest standards of integrity, academics,
 science, and professionalism.  Media queries contact: Alexander Angelle

SOURCE Gemological Institute of America