CARLSBAD, Calif., Dec. 9 /PRNewswire/ -- In the ever-changing world of jewelry styles, versatility is everything when it comes to keeping current with today's trends. To help consumers navigate their way through the latest in this year's holiday jewelry fashions, the Gemological Institute of America (GIA), the world's foremost authority in gemology and creators of the Four Cs and the International Diamond Grading System(TM), has created a microsite designed to make jewelry gift shopping trouble-free for both men and women. The microsite, at http://www.gia.edu/holiday_microsite_upload/index.html, outlines current jewelry trends and provides helpful information, including the hottest new colored gems, advice on making diamond purchases, facts on new and traditional pearls, a discussion of historical and antique jewelry, and pointers on how to care for jewelry. There is also a link to GIA's online tutorial, How to Buy a Diamond, a step-by-step guide to making an informed buying decision using the Four Cs created by GIA. "Jewelry is always a popular gift idea for the holidays," said GIA Vice President of Marketing and Public Relations Kathryn Kimmel. "Our new holiday microsite was designed to inform and educate, as well as to give the public confidence to make informed decisions as they shop for these important and festive purchases." Visit http://www.gia.edu/holiday_microsite_upload/index.html to link to GIA's informative holiday microsite. For more information about the Institute, including its world-renowned educational and laboratory services, call 800-421-7250. About GIA: An independent nonprofit organization, the Gemological Institute of America (GIA) is recognized as the world's foremost authority in gemology. Established in 1931, GIA has translated its expert knowledge into the most respected gemological education available. In 1953, the Institute created the International Diamond Grading System(TM) which, today, is recognized by virtually every professional jeweler in the world. Through research, education, gemological laboratory services, and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science, and professionalism. Media queries contact: Alexander Angelle 760-603-4112.
SOURCE Gemological Institute of America