Giant Eagle Becomes One Of The First Supermarket Retailers In The Nation To Offer Kobe Beef 'Mercedes Of Meat' Available At 12 Giant Eagle Stores



    PITTSBURGH, Oct. 7 /PRNewswire/ -- Giant Eagle, Inc. announced that it is
 one of the few supermarket retailers in the nation -- and the only major
 supermarket chain in Pittsburgh, Cleveland and Columbus -- to bring Kobe beef
 to its shoppers. The world class, premium-quality beef is available at 12
 select Giant Eagle stores starting October 3, 2003. A 13th location will be
 added on October 23 with the grand opening of Giant Eagle's new flagship store
 at Legacy Village Square in Cleveland.
     "Giant Eagle's meat department has always offered shoppers top-quality
 products, including USDA Prime and Certified Angus Beef(R)," said Giant Eagle
 Senior Vice President of Meat and Seafood Merchandising Ed Steinmetz.  "The
 addition of Kobe beef further differentiates our meat department and adds
 another dimension to our extensive product selection."
 
     Beef Quality and Preparation
     Previously available only at select steakhouses and specialty butcher
 shops, Kobe beef is known worldwide as the "Mercedes of Meat." The quality of
 the Kobe beef product from Giant Eagle is higher than USDA Prime Beef because
 of the large amount of finely marbled fat running through the lean beef.  Kobe
 beef is substantially higher in unsaturated fats as compared to other breeds
 of cattle and offers an unmatched texture and melt-in-your-mouth flavor.
 Additionally, because the beef is rich in unsaturated fats, it cooks
 approximately 35 percent faster than high-choice or standard Prime beef.
 
     History and Lore
     Kobe beef comes from the Japanese Wagyu breed of cattle and takes its name
 from the Prefecture (county) of Kobe in Japan where the animals were
 originally bred. The manner in which the cows are raised has long been a
 source of fascination. Beer is fed to the cattle to stimulate their appetites
 in the summer months, when the heat depresses their food intake, and massages
 are given to relieve stress and muscle stiffness. Some cattle are even brushed
 with sake as it is believed that softness of the hair coat and the skin is
 related to meat quality.
     The Kobe beef offered at Giant Eagle is from American-raised Wagyu cattle
 from Kobe Beef America, Inc., which does not utilize the Japanese breeding
 practices mentioned above.  Through superior breeding, feeding and management,
 Kobe Beef America is able to produce to the same specifications of Japanese
 Wagyu beef in the United States.  The American-raised Wagyu cattle are fed a
 midwestern hormone-free diet to meet or exceed the high quality standards of
 Kobe beef. The cuts of super-prime Kobe beef that Giant Eagle will carry
 include: ribeye delmonico roast and ribeye delmonico steak at $29.99 per
 pound, filet mignon roast and filet mignon steak at $39.99 per pound and top
 sirloin steak at $16.99 per pound. For more information on Kobe beef, shoppers
 are encouraged to pick up a consumer brochure at the Giant Eagle meat
 department or visit GiantEagle.com .
 
     About Giant Eagle
     Giant Eagle Inc., ranked 22 on Forbes magazine's largest private
 corporations list and recently named Progressive Grocer's Retailer of the
 Year, is one of the nation's largest food retailers and food distributors with
 more than $4.7 billion in annual sales.  Founded in 1931, Giant Eagle, Inc.
 has grown to be the number one supermarket retailer in the region with 130
 corporate and 84 independently owned and operated stores throughout western
 Pennsylvania, Ohio, north central West Virginia and Maryland.
     An active community partner, Giant Eagle provides support for local food
 banks, community events, the United Way, The Salvation Army, Race For The Cure
 and other non-profit organizations.  The company has also created education
 initiatives such as Apples For The Students, which has provided millions of
 dollars in computer equipment, software and other classroom learning tools for
 local schools and the Be A Smart Shopper school nutrition program.  Further
 information can be found at GiantEagle.com .
 
 

SOURCE Giant Eagle, Inc.

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