PITTSBURGH, Oct. 7 /PRNewswire/ -- Giant Eagle, Inc. announced that it is
one of the few supermarket retailers in the nation -- and the only major
supermarket chain in Pittsburgh, Cleveland and Columbus -- to bring Kobe beef
to its shoppers. The world class, premium-quality beef is available at 12
select Giant Eagle stores starting October 3, 2003. A 13th location will be
added on October 23 with the grand opening of Giant Eagle's new flagship store
at Legacy Village Square in Cleveland.
"Giant Eagle's meat department has always offered shoppers top-quality
products, including USDA Prime and Certified Angus Beef(R)," said Giant Eagle
Senior Vice President of Meat and Seafood Merchandising Ed Steinmetz. "The
addition of Kobe beef further differentiates our meat department and adds
another dimension to our extensive product selection."
Beef Quality and Preparation
Previously available only at select steakhouses and specialty butcher
shops, Kobe beef is known worldwide as the "Mercedes of Meat." The quality of
the Kobe beef product from Giant Eagle is higher than USDA Prime Beef because
of the large amount of finely marbled fat running through the lean beef. Kobe
beef is substantially higher in unsaturated fats as compared to other breeds
of cattle and offers an unmatched texture and melt-in-your-mouth flavor.
Additionally, because the beef is rich in unsaturated fats, it cooks
approximately 35 percent faster than high-choice or standard Prime beef.
History and Lore
Kobe beef comes from the Japanese Wagyu breed of cattle and takes its name
from the Prefecture (county) of Kobe in Japan where the animals were
originally bred. The manner in which the cows are raised has long been a
source of fascination. Beer is fed to the cattle to stimulate their appetites
in the summer months, when the heat depresses their food intake, and massages
are given to relieve stress and muscle stiffness. Some cattle are even brushed
with sake as it is believed that softness of the hair coat and the skin is
related to meat quality.
The Kobe beef offered at Giant Eagle is from American-raised Wagyu cattle
from Kobe Beef America, Inc., which does not utilize the Japanese breeding
practices mentioned above. Through superior breeding, feeding and management,
Kobe Beef America is able to produce to the same specifications of Japanese
Wagyu beef in the United States. The American-raised Wagyu cattle are fed a
midwestern hormone-free diet to meet or exceed the high quality standards of
Kobe beef. The cuts of super-prime Kobe beef that Giant Eagle will carry
include: ribeye delmonico roast and ribeye delmonico steak at $29.99 per
pound, filet mignon roast and filet mignon steak at $39.99 per pound and top
sirloin steak at $16.99 per pound. For more information on Kobe beef, shoppers
are encouraged to pick up a consumer brochure at the Giant Eagle meat
department or visit GiantEagle.com .
About Giant Eagle
Giant Eagle Inc., ranked 22 on Forbes magazine's largest private
corporations list and recently named Progressive Grocer's Retailer of the
Year, is one of the nation's largest food retailers and food distributors with
more than $4.7 billion in annual sales. Founded in 1931, Giant Eagle, Inc.
has grown to be the number one supermarket retailer in the region with 130
corporate and 84 independently owned and operated stores throughout western
Pennsylvania, Ohio, north central West Virginia and Maryland.
An active community partner, Giant Eagle provides support for local food
banks, community events, the United Way, The Salvation Army, Race For The Cure
and other non-profit organizations. The company has also created education
initiatives such as Apples For The Students, which has provided millions of
dollars in computer equipment, software and other classroom learning tools for
local schools and the Be A Smart Shopper school nutrition program. Further
information can be found at GiantEagle.com .
SOURCE Giant Eagle, Inc.