Givaudan's World-Famous Flavourists and Perfumers Collaborated to Create

'Vanille Givree,' or Iced Vanilla for the Rink

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     PARIS, Jan. 28 /PRNewswire/ -- Givaudan, the Swiss-based flavours and
 fragrance supplier, announced today that they've developed a special scent for
 the newly opened ice skating rink at the top of the world famous Parisian
 landmark -- the Eiffel Tower.  To celebrate 2005, Paris city hall decided to
 build an ice rink on the first floor of the Eiffel tower. Givaudan wanted to
 enhance this magical attraction by having a flavoured rink, the first of its
 kind.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20050128/LAFRU6 )
     The "Vanille Givree" flavour (iced vanilla) was specifically created for
 this occasion -- to recall the warmth of well deserved holiday cookies after
 hours spent skating in the cold winter weather! Both Parisians and tourists
 alike can smell this enticing and sweet vanilla flavour as they skate high
 above the Paris skyline throughout this holiday season.  In addition to the
 skating rink with its festive scent and show of lights, the entire tower is
 ornamented in winter fashion: the entrances to the tower are decorated in
 frosted white and silver.
     For Givaudan, this initiative is the result of a creative and effective
 collaboration between their flavours experts and fragrance specialists.  The
 "Vanille Givree" flavour was specially created by Raymonde Menu, Senior
 Flavourist at Givaudan Paris. Participating in the creation of this
 magnificent new attraction is an inventive and fun way Givaudan broadens the
 scope of flavour application.
     Perched 57 meters above the "Champs de Mars" on the first floor of the
 Eiffel Tower, the ice skating rink is the highest in Paris.  The rink was
 opened to the public on December 10, 2004.
 
     About Givaudan
     Givaudan is a world leader in the fragrances and flavours industry.  It
 has its own operations in 40 countries worldwide, and is represented in 70
 more.  In 2003, Givaudan recorded sales of CHF 2.71 billion and counted over
 5,900 employees.  Givaudan leads the flavor industry and specializes in
 solving flavor-related technical problems.
 
 

SOURCE  Givaudan