Giving to Charity This Year Is 'Child's Play' - Successful Video Game Charity Launches 2004 Effort
Second Annual Charity Drive Urges Video Game Enthusiasts to Donate and Help
SEATTLE, Oct. 20 /PRNewswire/ -- Penny-Arcade, the premier web comic focusing on the video game industry, announced the launch of their second annual Child's Play Charity. This unique event, which has proven that video game enthusiasts are philanthropic, socially aware and very generous, is accessible via the website http://www.childsplaycharity.org. Founded in 2003, Child's Play's goal is to ease the strain of long-term hospitalization on children and their families by providing videogames, crafts, and other toys. By leveraging Penny-Arcade.com's three million person reader-base, last year's event was an overwhelming success, collecting nearly $250,000 in toys and cash. And because all involvement in the event is volunteer-based, 100% of the donations were presented to the Children's Hospital of Seattle. For 2004, Child's Play has grown to include four other National Children's Hospitals in San Diego, Oakland, Washington D.C. and Houston. Participation is easy - prospective donors simply visit the website and select the hospital to which they'd like to give. From there, they are taken to a specially compiled "wish list" on Amazon.com where they can select an item to donate that fits their budget. All items purchased are automatically routed to a facility near the selected hospital where they're stored until presentation in mid-December. "What the Internet has done is remove the barriers to impulsive acts of generosity," stated Jerry Holkins, of Penny Arcade. "When clicking a couple of times amounts to an act of genuine compassion, you can find Good Samaritans everywhere." About Penny-Arcade Equal parts online comic and commentary, Penny-Arcade (http://www.penny-arcade.com) covers videogames in a way that is genuine, insightful, and respected. What started as a hobby for Jerry "Tycho" Holkins and Mike "Gabe" Krahulik has over five years grown into an online phenomenon that serves tens of millions of page views a month to millions of readers worldwide. In addition to Child's Play, they also host the Penny Arcade Exposition, an annual celebration of gaming culture drawing thousands of hardcore gamers to Seattle every fall.
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