OAKLAND, Calif., July 19 /PRNewswire/ -- People are not eating their
vegetables and Glad wants to help. With 90 percent of Americans not eating
their recommended amount of vegetables(1) and most needing to almost triple
their intake to meet USDA dietary guidelines(2), The Glad Products Company
today introduces GLAD(R) SimplyCooking(TM) Microwave Steaming Bags. The
bags are specifically designed to steam vegetables in the microwave in a
healthy, safe and convenient way.
Steamed vegetables, like those made in GLAD(R) SimplyCooking(TM)
Microwave Steaming Bags, retain more nutrients as well as their natural
flavors and colors than vegetables that are boiled. Vegetables turn out
crisp, yet tender, and are ready in minutes without pots and pans.
Made with a proprietary technology that includes heat-resistant
materials, GLAD(R) SimplyCooking(TM) Microwave Steaming Bags have a
stand-up functionality that not only makes them easier to fill, season and
serve, but allows for cooking with liquid seasonings or sauces. A venting
mechanism regulates the steam level to consistently steam fresh or frozen
vegetables in minutes, leaving them colorful, tender and more flavorful
than boiling. The bags are also great for steaming seafood.
Delicious vegetables are three simple steps away:
-- Fill: Open the bag and place pre-washed vegetables inside. No water
-- Seal: Press the zipper firmly closed to seal.
-- Cook: Stand bag in microwave and follow the timetable on the bag
and package that provides cooking times for a variety of vegetables
and other foods. Wait 30 seconds before opening. Each bag can cook
three to four servings of vegetables.
"Studies continue to show that despite understanding and awareness of
the many inherent benefits of eating vegetables, consumption continues to
be low," said Elizabeth Pivonka, president and CEO of Produce For Better
Health. "And with consumers using convenience as a reason, GLAD(R)
SimplyCooking(TM) Microwave Steaming Bags provide the perfect solution by
making preparation quick, easy and delicious."
GLAD(R) SimplyCooking(TM) Microwave Steaming Bags not only provide moms
with a convenient way to get flavorful vegetables on the dinner table more
often, they also are a contemporary take on the traditional bagged lunch,
enabling portability and easy preparation for a nutritious meal in minutes
at work. In addition, the bags can also be used to store vegetables in the
refrigerator before or after cooking.
"Our research indicates that the moms who have tried this product, love
it," said Priscilla Tuan, marketing manager for Glad. "With fewer families
sitting down at dinner tables where vegetables are served(3), we believe
GLAD(R) SimplyCooking(TM) Microwave Steaming Bags, because they make
serving vegetables easier, can really help families get a nutritious and
even tasty meal," she said.
Availability and Price
GLAD(R) SimplyCooking(TM) Microwave Steaming Bags hit grocery and mass
merchandise stores nationwide in mid-July, available in 10-count packages
at a suggested retail price of $2.99. For more information, including
suggested recipes, preparation tips and a demo video, visit
About The Glad Products Company
The Glad Products Company is a subsidiary of The Clorox Company,
headquartered in Oakland, Calif. In addition to GLAD(R) Simply Cooking(TM)
Microwave Steaming Bags, the Glad lineup of products in the United States
and Canada includes freezer, food storage and sandwich bags; food wraps;
outdoor, indoor and recycling disposal bags; GladWare(R) containers and
Ovenware; and GLAD ForceFlex(R) trash bags. Through its Glad to Help(TM)
program, the Glad Products Company is committed to helping make a positive
difference in the community. Glad products are developed and manufactured
under a joint venture agreement between The Clorox Company, The Glad
Products Company and The Procter & Gamble Company. For more go to
1. Centers for Disease Control and Prevention Study (2006).
2. Produce for Better Health State of the Plate Study (2005).
3. American Eating Trends (2006).
SOURCE The Glad Products Company