Glam Distributed Media Platform Launches at DEMOfall 2007 Glam Media, Number One in Reach for Women Online, Pioneers New Solution to

Integrate, Curate and Distribute Content



    NEW YORK and SAN DIEGO, Sept. 24 /PRNewswire/ -- Glam Media
 (www.GlamMedia.com), number one in reach for women online, will announce at
 DEMOfall 07 the launch of the Glam Distributed Media Platform - designed to
 integrate, distribute, and curate lifestyle media from Glam
 owned-and-operated websites including Glam.com and the Glam Publisher
 Network of more than 400 popular lifestyle sites.
     The Glam Distributed Media Platform launches today on the new Glam.com
 featuring Glam Vertical Search, Glam Story Box and Glam Curator. The
 platform spreads media content via widgets across the 400+ network sites
 and media partners, giving consumers direct access and tools for niche
 media content while providing publishers a single platform to gain a wider
 audience and increase monetization.
     Glam Edge - Glam.com, the hub of Glam Media, is completely
 re-architected and created from the ground up for distributed media. Users,
 publishers and media partners now have a place that surfaces and
 distributes all relevant content from across the network.
     Glam Vertical Search - the first solution for women's lifestyle
 content, the Glam Vertical Search widget utilizes proprietary intelligent
 search, filtering and indexing technology to offer comprehensive, relevant
 and timely results from across the Glam Publisher Network in a format and
 depth not available from generic search engines.
     Glam Story Box - stories appear via a distributed media widget on
 network blogs and sites, fostering the distribution of content from,
 within, and to all points in the Glam Publisher Network. The Glam Story
 Box, the first widget of its kind, delivers highly relevant stories
 pre-filtered by categories and vertical channels.
     Glam Curator - the first user powered content filter solution. Glam
 Curator can be used by consumers, publishers or editors to tag, rank, save,
 and distribute content on Glam.com and throughout the Glam Publisher
 Network. Curator widgets and badges can be added by publishers and users to
 their own web sites and social networking profiles.
     By reaching people where they want to be, and with the right tools, the
 Glam Distributed Media platform embodies the "de-portalization" and
 "widgitization" of the Internet and the move away from large, aggregated
 content sites. Glam Media also leverages the move to distributed audiences
 and passion groups for brand advertisers seeking to maximize relevance and
 engagement.
     "One of the key themes at DEMO this year is the shift from a central
 authority to the rise of the individuals," said Chris Shipley, executive
 producer, DEMO. "By bringing together the mid-tail of bloggers and indie
 publishers relevant to women's lifestyle, the Glam Media Distributed Media
 platform embodies the new model for media companies gaining momentum on the
 Internet today."
     Glam Media launched two years ago at DEMOfall 2005 and has rapidly
 risen to be one of the fastest-growing properties in Internet history and
 is number one in reach to women globally. An early pioneer in Web 2.0 media
 and advertising services, Glam is now focused on the next wave in media -
 bringing applications and content away from central destinations to the
 rich and passionate voices of independent websites and blogs.
     "Glam Media is about creating passion groups by surfacing relevant
 voices from fashion, celebrity style, and lifestyle entertainment sites and
 distributing media in a way that puts both consumers and indie publishers
 in control," said Samir Arora, chairman and CEO, Glam Media. "The launch of
 the Glam Distributed Media platform signifies the direction of new
 media-creating a seamless experience for users and embracing the
 fragmentation of the Internet."
     Glam Media brings together distributed media including owned and
 operated websites, the Glam Publisher Network of more than 400 popular
 lifestyle websites and blogs, and syndicated content from leading media
 companies. Glam.com is the "hub" of the Glam Media universe, providing a
 highly-curated entry point into the Glam Publisher Network. The site
 highlights Glam.com original programming as well as articles from leading
 blogs, magazines, and sites in the Glam network including B5Media, Fashion
 Tribes, GirlSense, LifeScript, Manolo the Shoeblogger, Nubella, Refinery29,
 StyleBakery, SheFinds, Tarot.com, TheFind, WeddingSolutions, VideoJug,
 Zafu, and many others.
     About DEMO
     Produced by Network World Events and Executive Forums, the semi-annual
 DEMO conferences focus on emerging technologies and new products, which are
 hand-selected from across the spectrum of the technology marketplace. The
 DEMO conferences have earned their reputation for consistently identifying
 tomorrow's cutting-edge technologies, and have served as launch pad events
 for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping
 them to secure venture funding, establish critical business relationships,
 and influence early adopters. Each DEMO conference features approximately
 70 new companies, products and technologies. For more information, visit
 www.demo.com
     About Glam Media
     Glam Media is a distributed media company ranked number one in reach
 for women with over 20 million unique visitors in the U.S. and 35 million
 globally, as measured by comScore Media Metrix. Glam Media brings together
 owned and operated websites including its flagship website, Glam.com; the
 Glam Publisher Network of more than 400+ popular lifestyle websites, blogs,
 and magazines; and syndicated content from leading media companies. These
 sites are integrated into an advertising and content platform providing
 reach and relevancy to premium advertisers. Glam Media is backed by
 blue-chip venture- capital firms leading the new media wave, including:
 Accel Partners (Facebook, BrightCove); DAG Ventures (Friendster, Plaxo);
 Draper Fisher Jurvetson (Skype: eBay, Technorati); Walden Venture Capital
 and Information Capital (Tickle/eMode: Monster, NetObjects).
 
 

SOURCE Glam Media
RELATED LINKS
http://www.demo.com

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