Glam Media Launches GlamTV Platform for Video with Premium Partners E! Online, Sony BMG, Lifetime Networks, CelebTV and TV Guide Broadband For Publishers

GlamTV Brings Premium Video with Ads from Broadcast Networks, Top Internet

Video Providers, and Indie Video Producers to Glam Network Publishers



May 29, 2008, 01:00 ET from Glam Media, Inc.

    BRISBANE, Calif. and NEW YORK, May 29 /PRNewswire/ -- Glam Media, Inc.,
 (www.GlamMedia.com), the pioneer of vertical content networks and number
 one in reach for women online with 35 million uniques in the U.S., today
 announced the launch of the GlamTV Platform, a video distribution and
 advertising platform for Glam's network of 500+ premium web sites and
 blogs. The GlamTV Platform is a flagship service that allows Glam to
 package its content with ads for hyper-targeted audiences using Glam
 Media's Digital-Primetime(TM) technology. Media companies offering their
 content at the launch of GlamTV include the web's top destination for
 entertainment and celebrity news, E! Online, including "E! News Now"
 breaking news video updates, Sony BMG's "Myplay.com," CelebTV, Lifetime
 Networks, TV Guide Broadband and Turner Broadcasting New Products Group's
 TheFrisky.com.
 
     GlamTV offers brand advertisers an effective, one-stop partner for
 delivering video brand ads on the Web to a highly targeted network of
 focused sites. Agencies can create brand engagement using overlays, tightly
 packaged adjacent ad spots, co-roll, mid- or pre-roll, sponsorships,
 advertorials, and even full page GlamTV Big Screen takeovers. To ensure
 hyper-targeting, Glam Media is launching its proprietary Glam Evolution for
 Video ad server, which offers agencies and brands trustable services
 targeted by primetime, placement, audience, content, categories, behavior
 and brand engagement.
 
     The GlamTV platform solves challenges for its publishers seeking
 high-quality and rights-managed content tightly coupled with brand
 advertising from top tier media companies. This enables Glam Media network
 publishers to access content that is costly to produce and offers them a
 new source of revenue through high-CPM sponsorships, display, video ads and
 advertorials. Publishers can create custom TV channels, video sections,
 personal playlists, and embed video players -- creating valuable new brand
 display and video ad inventory that media partners and Glam can sell.
 
     For media companies, GlamTV increases their reach into highly coveted
 audiences through Glam Media's vertical network of trusted and influential
 publishers, while controlling distribution and reach based on their needs
 or distribution rights. GlamTV presents a range of options for media
 companies -- bundling content with advertising, offering new advertising
 formats and advertorials, or using Glam brand and video ads. GlamTV is
 focused on quality -- simplifying the large amount of video available for
 consumers on the Web to the top hits, and narrowed by vertical and
 publisher channel.
 
     "With the launch of GlamTV, we continue to execute on our vision of
 extending our distributed vertical content network by providing video
 content and monetization opportunities to publishers and offering media
 companies a new way to distribute their content to Glam Media's Network of
 over 64 million uniques," said Samir Arora, chairman and CEO of Glam Media.
 "GlamTV was one of the early dreams of the Glam founding team in its very
 first business plan, and I am excited to see it grow from seed to idea to a
 powerful platform and valuable service."
 
     Glam Media's publishers can access premium Indie video content such as:
 interviews with real-life fashionistas from BeautifulStranger.com; the best
 in fitness content from ExerciseTV.tv; cutting-edge entertainment reporting
 for the urban audience from Kevin Frazier's HipHollywood.com; expert advice
 and green-living tips from Howdini.com; social video content and interviews
 from MOLI.com; premium short-form episodic comedy, original scripted
 series, and musical performances from Safran Digital Group; lifestyle
 videos from UK-based Simply Media; smart videos about relationships from
 TangoMag; video horoscopes from Tarot.com; vintage fashion footage from
 VIDCAT.com; useful infotainment from VideoJug.com; and international
 fashion and travel content from WatchMojo.com. Premium videos at launch are
 available in Fashion, Beauty, Shopping, Celebrities, Entertainment, Living,
 Health and Wellness Channels.
 
     Through Glam Video's partnership with Ooyala, a video platform company,
 publishers will be able to leverage curated videos from Ooyala
 (www.ooyala.com). In addition, Glam Media has partnered with Brightcove to
 enable customers of the Brightcove Internet TV platform to distribute video
 content through Glam's network of 500+ publishers and highly targeted
 audience. Glam Media's Digital-Primetime(TM) technology will support the
 serving of highly targeted ads either from Glam's advertising partners or
 the publisher's advertising partners.
 
     "GlamTV's distribution model to Glam's publisher network of focused
 sites is the ideal platform for our television-quality videos and
 up-to-the-minute entertainment news," said Dana Golden, General Manager of
 CelebTV.com. "Glam is the leader in style and entertainment content, and
 the recognized number one web property for women. As our group of
 syndication partners continues to expand, GlamTV will be integral in
 helping to reach our core audience of women who value the original
 celebrity news, fashion, and entertainment content that only CelebTV.com
 can provide."
 
     "I am absolutely thrilled with the interactive benefits of premium
 video content for my site," said Allison Shain, publisher of
 thebeautyshop.com. "With so many years in television advertising, I
 understand the benefits of sound and motion along with the visual -- it has
 a much greater impact than just print for my readers and there's additional
 revenue opportunity for my business. GlamTV is a win, win situation all
 around for my business and for my readers."
 
     Glam Media will selectively offer the GlamTV Platform as a service to
 other high quality and targeted vertical network publishers not in the Glam
 Publisher Network -- opening up Glam Media's highly regarded publisher
 media services for the first time to independent publishers targeting
 women.
 
     Glam is also launching GlamTV Open API (GTV-API) code and examples in
 Q3 on the web site developer.glam.com, in addition to select applications
 that run on the GlamTV Platform such as Video Search, Filter Tools, Social
 Comments and Ratings for Publishers and their audiences.
 
     The Glam Publisher Network was formed in November 2005 with 12 initial
 charter members and has grown over 4,000% to more than 500 web sites and
 blogs today -- making Glam the largest distributed vertical content network
 and category leader in women today -- with more than twice the reach of the
 former leader iVillage/NBC. Glam facilitates the creation, launch and
 building of businesses for its hundreds of publishers by allowing them to
 focus on creating original content and engaging their audiences while Glam
 Media provides an "ecosystem" to increase revenue by leveraging the
 publishers' digital content for advertisers worldwide.
 
     Glam Media's content network continues to experience significant growth
 both in traffic to Glam-owned-and-operated properties and via the reach of
 its publisher network of lifestyle websites and blogs. In April, Glam grew
 to over 500 web sites and blogs in its publisher network, with a reach of
 35 million uniques in the US-Media Metrix Top 16 Web Property and 64
 million worldwide as reported by comScore. Glam Media's highly select
 network of publishers receives benefits from garnering premium advertising
 rates, brand awareness and visibility. Glam Media offers superior brand
 engagement and targeting opportunities through display and video
 advertising, content syndication, advertorials, search and other
 application services.
 
     About Glam Media
 
     Glam Media pioneered the vertical content network model and is the
 fastest growing Top 20 Media Company in the US. With a total reach of 35
 million unique monthly visitors in the US and 64 million global uniques
 (comScore Media Metrix), Glam Media provides a compelling mix of fresh,
 original content created in-house on its owned & operated web sites and the
 carefully curated Glam Publishing Network of more than 500 popular and
 influential lifestyle Web sites, blogs and magazines. For premium national
 brand advertisers, Glam Media offers an unprecedented array of reach and
 targeting that are singularly attractive to both upscale and aspirational
 consumers. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel
 Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and
 Information Capital. Glam Media is based in New York City and Brisbane,
 California.
 
     Glam Media is a registered trademark of Glam Media, Inc. E! Online,
 Sony BMG, Brightcove, CelebTV, comScore Media Metrix, Lifetime Networks, TV
 Guide Broadband, Turner Broadcasting New Products Group's TheFrisky.com,
 BeautifulStranger.tv, ExerciseTV.tv, HipHollywood.com, Howdini.com,
 MOLI.com, Ooyala, Safran Digital Group, Simply Media, Tango Media,
 Tarot.com, VIDCAT.com, VideoJug.com, WatchMojo.com and iVillage/NBC are
 trademarks of their respective owners.
 
 
 

SOURCE Glam Media, Inc.