Global Ad Revenues for Print and Internet Yellow Pages and Local Search to Reach $38.9 Billion in 2011, According to the Kelsey Group

Kelsey Group analysts expect continued strong growth of Internet Yellow

Pages and Local Search

    PRINCETON, N.J., March 7 /PRNewswire/ -- According to The Kelsey
 Group's Global Directories Forecast 2007, advertising revenues from print
 Yellow Pages, Internet Yellow Pages (IYP) and Local Search will grow from
 $30.6 billion in 2006 to $38.9 billion globally in 2011, representing a 4.9
 percent compound annual growth rate (CAGR).
     The Kelsey Group expects the print Yellow Pages segment of the global
 directories marketplace to grow from $26.5 billion in 2006 to $27.8 billion
 in 2011 (0.9 percent CAGR).
     "Bucking the trend of some other traditional media, the global print
 Yellow Pages market will grow slightly through 2011, driven by aggressive
 and innovative publishers," said Charles Laughlin, senior vice president
 and program director, The Kelsey Report(R).
     The online segment, which comprises IYP and local search advertising,
 is expected to grow from $4.1 billion in 2006 to $11.1 billion globally in
 2011 (22.3 percent CAGR).
     "Increasing SEM prices, and the resulting margin compression, are
 causing resellers and aggregator sales channels to invest heavily in SEO
 platforms," said Matt Booth, senior vice president and program director,
 Interactive Local Media, The Kelsey Group. "Yellow Pages publishers with
 deployed sales forces are positioning to bring more advertisers and content
 to the local search experience as a means to control more of the digital
 economics."
     "Our outlook for IYP and local search is supported by the latest wave
 of the Local Commerce Monitor (LCM), our annual research of small and
 medium- sized business (SMB) advertisers," said Neal Polachek, senior vice
 president, The Kelsey Group. "LCM Wave X shows that while SMBs continue to
 utilize traditional media, they are increasingly turning to targeted,
 vertical electronic media."
     Kelsey Group analysts will present highlights from this year's forecast
 and LCM research at the firm's upcoming "Drilling Down on Local '07: The
 Annual Silicon Valley Summit," March 19-21 at the Santa Clara Marriott,
 Santa Clara, California. For more information about the conference, contact
 The Kelsey Group at (609) 921-7200 Ext. 10 or visit
 http://www.kelseygroup.com/drillingdown2007.
     About The Kelsey Group
     The Kelsey Group is the leading provider of research, data and
 strategic analysis on directories, small-business advertising and online
 local media. Founded in 1986, the company has built a reputation as the
 premier analyst firm covering the directory publishing community and the
 emerging local search marketplace, providing advisory services (The Kelsey
 Report(R) and Interactive Local Media), publishing (Global Yellow Pages(TM)
 and Local Media Journal(TM)), consulting (more than 300 individual
 assignments) and conferences (65 events).
 Available Topic Expert(s): For information on the listed expert(s), click
 appropriate link.
 Neal Polachek
 http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=36838
 Charles Laughlin
 http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=47514
 Matthew Booth
 http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=48602
 
 

SOURCE The Kelsey Group