PRINCETON, N.J., March 7 /PRNewswire/ -- According to The Kelsey
Group's Global Directories Forecast 2007, advertising revenues from print
Yellow Pages, Internet Yellow Pages (IYP) and Local Search will grow from
$30.6 billion in 2006 to $38.9 billion globally in 2011, representing a 4.9
percent compound annual growth rate (CAGR).
The Kelsey Group expects the print Yellow Pages segment of the global
directories marketplace to grow from $26.5 billion in 2006 to $27.8 billion
in 2011 (0.9 percent CAGR).
"Bucking the trend of some other traditional media, the global print
Yellow Pages market will grow slightly through 2011, driven by aggressive
and innovative publishers," said Charles Laughlin, senior vice president
and program director, The Kelsey Report(R).
The online segment, which comprises IYP and local search advertising,
is expected to grow from $4.1 billion in 2006 to $11.1 billion globally in
2011 (22.3 percent CAGR).
"Increasing SEM prices, and the resulting margin compression, are
causing resellers and aggregator sales channels to invest heavily in SEO
platforms," said Matt Booth, senior vice president and program director,
Interactive Local Media, The Kelsey Group. "Yellow Pages publishers with
deployed sales forces are positioning to bring more advertisers and content
to the local search experience as a means to control more of the digital
"Our outlook for IYP and local search is supported by the latest wave
of the Local Commerce Monitor (LCM), our annual research of small and
medium- sized business (SMB) advertisers," said Neal Polachek, senior vice
president, The Kelsey Group. "LCM Wave X shows that while SMBs continue to
utilize traditional media, they are increasingly turning to targeted,
vertical electronic media."
Kelsey Group analysts will present highlights from this year's forecast
and LCM research at the firm's upcoming "Drilling Down on Local '07: The
Annual Silicon Valley Summit," March 19-21 at the Santa Clara Marriott,
Santa Clara, California. For more information about the conference, contact
The Kelsey Group at (609) 921-7200 Ext. 10 or visit
About The Kelsey Group
The Kelsey Group is the leading provider of research, data and
strategic analysis on directories, small-business advertising and online
local media. Founded in 1986, the company has built a reputation as the
premier analyst firm covering the directory publishing community and the
emerging local search marketplace, providing advisory services (The Kelsey
Report(R) and Interactive Local Media), publishing (Global Yellow Pages(TM)
and Local Media Journal(TM)), consulting (more than 300 individual
assignments) and conferences (65 events).
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SOURCE The Kelsey Group