Global Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria, and Customer Expectations of New Technology, Promotions and Services

NEW YORK, Feb. 15, 2012  /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria, and Customer Expectations of New Technology, Promotions and Services

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Synopsis

• The report is based on primary survey research of more than 2,000 industry professionals who travelled at least once over a three month period. The research was conducted by WMI using its premium consumer panels.

• This report provides the reader with a definitive analysis of the outlook for the business travel sector and explores how opportunities and demand are set to change in 2012.

• This report forecasts business traveler expenditure on hotel accommodation, details trends in business travel and provides information on customer expectations of new technologies and services.

• Key topics covered include the forecast of expenditure on hotel accommodation, hotel selection criterion, customer expectations of new technologies, marketing initiatives and sustainability implementation.

Summary

"Global Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria, and Customer Expectations of New Technology, Promotions and Services" is the result of an extensive multi-industry survey drawn from WMI's exclusive panel of global business travelers. It contains in-depth analysis on global trends in hotel accommodation and forecasts how expenditure patterns are set to change in 2012. The report also benchmarks the types of hotels business travelers choose and identifies preferred modes and channels of hotel selection. This report also examines new technologies, green initiatives and socially responsible measures that appeal to business travelers and also analyzes the key drivers and popular promotional offers which influence business travelers to choose a particular hotel. Survey results have been presented and analyzed based on travel frequency, age, gender and company turnover.

Scope

The report features the opinions of hotel industry consumer respondents related to the following:

• Average stay at business hotels

• Change in expenditure on hotel accommodation

• Popular hotel types and preferred modes of hotel selection

• Importance of green certifications and key sustainable facilities

• Critical social responsibility initiatives

• Major technology features and key drivers influencing online reservations

• Importance of mobile technology services

• Key drivers of frequent visits and popularity of promotional offers

• Strategic initiatives for repeat business

Reasons To Buy

• Effectively examine business traveler perceptions on the average length of stay in a hotel, the change in hotel accommodation expenditures and determine business growth opportunities.• Identify popular hotel types, preferred modes of hotel selection and key channels for research to allocate marketing resources for better return on investment.• Explore business traveler affinity towards green certifications and sustainability initiatives and successfully implement them into hotel operations.• Understand customer perceptions of new technology, drivers influencing online reservations and the growing importance of mobile technologies to enhance customer retention and direct sales.• Identify the key features of business hotels which influence frequent visits and formulate marketing strategies to win business.

Key Highlights

• Survey results show that 30% of respondents across different industry verticals expect expenditure on hotel accommodations to be '21–30%' of the overall travel expenditure of their organizations.

• Company recommendation, online search, hotel reviews and regular brand are identified as the preferred mode of hotel selection.

• Business traveler respondents favor high speed Internet, Wi-Fi technology, flat screen televisions, satellite televisions and full service business centers when choosing a hotel.

• Complimentary breakfast, adequate room furnishings and fixtures and airport transfers are considered the key contributing factors towards frequent visits.

Table of Contents

1 Introduction1.1 What Is This Report About?1.2 Definitions1.3 Methodology1) Online Survey2) Secondary Research3) Data Analysis and Report Writing4) Quality Control1.4 Profile of Survey Respondents2 Executive

Summary

3 Hotel Visits and Expenditure3.1 Average Stay at Business Hotels3.1.1 Average duration of stay at business hotels - travel frequency3.1.2 Average duration of stay at business hotels - occupational group3.1.3 Average duration of stay at business hotels – company turnover3.2 Expenditure on Hotel Accommodation3.2.1 Expenditure on hotel accommodation - travel frequency3.2.2 Expenditure on hotel accommodation – company turnover3.2.3 Expenditure on hotel accommodation - industry type3.3 Change in Expenditure on Hotel Accommodation3.3.1 Change in expenditure - travel frequency3.3.2 Change in expenditure – company turnover4 Trends in Business Travel4.1 Popular Hotel Types4.1.1 Popular hotel types - travel frequency4.1.2 Popular hotel type - gender4.1.3 Popular hotel types - age4.1.4 Popular hotel types – company turnover4.2 Finest Hotel Destinations4.2.1 Finest hotel destinations - travel frequency4.2.2 Finest hotel destinations – company turnover4.3 Preferred Modes of Hotel Selection4.3.1 Preferred modes of hotel selection - travel frequency4.3.2 Preferred modes of hotel selection - age4.3.3 Preferred modes of hotel selection – company turnover4.4 Key Channels for Research4.4.1 Key channels for research - travel frequency4.4.2 Key channels for research - age4.4.3 Key channels for research – company turnover5 Expectations of Green Initiatives5.1 Importance of Green Certifications5.1.1 Importance of green certified hotels - travel frequency5.1.2 Importance of green certified hotels - turnover5.2 Customer Expectations of Key Sustainable Facilities5.2.1 Customer expectations of sustainable hotel facilities - travel frequency5.2.2 Customer expectations of sustainable hotel facilities – company turnover5.3 Critical Social Responsibility Initiatives5.3.1 Critical social responsibility initiatives - travel frequency5.3.2 Critical social responsibility initiatives – company turnover5.3.3 Critical social responsibility initiatives - industry type6 Expectations of Key Technological Initiatives6.1 Chief Technology Features6.1.1 Chief technology features - travel frequency6.1.2 Chief technology features - turnover6.2 Key Website Features Influencing Online Reservations6.2.1 Key website features influencing online reservations - travel frequency6.2.2 Key website features influencing online reservations - age6.2.3 Key website features influencing online reservations – company turnover6.3 Importance of Mobile Technology Services6.3.1 Importance of mobile technology services - travel frequency6.3.2 Importance of mobile technology services – company turnover7 Future Developments for Business Growth7.1 Key Drivers of Frequent Visits7.1.1 Key drivers of frequent visits - travel frequency7.1.2 Key drivers of frequent visits - age7.1.3 Key drivers of frequent visits – company turnover7.2 Popularity of Promotional Offers7.2.1 Popularity of promotional offers - travel frequency7.2.2 Popularity of promotional offers - age7.2.3 Popularity of promotional offers – company turnover7.3 Top Industry Leaders8 Appendix8.1 Survey Results8.2 Methodology8.3 Contact Us8.4 About World Market Intelligence8.5 Disclaimer

List of Tables

Table 1: Total Global Hotel Industry Business Traveler's Survey Respondents by Industry Type (%)Table 2: Respondents: Travel Frequency in 2011(%)Table 3: Respondents: Gender (%), 2011Table 4: Respondents: Age (%), 2011Table 5: Respondents: Occupational Group (%), 2011Table 6: Respondents: Company Turnover (%), 2011Table 7: Average Duration of Stay at Business Hotels: All Respondents (%), 2011Table 8: Average Duration of Stay at Business Hotels: Travel Frequency (%), 2011Table 9: Average Duration of Stay at Business Hotels: Occupational Group (%), 2011Table 10: Average Duration of Stay at Business Hotels: Company Turnover (%), 2011Table 11: Expenditure on Hotel (% Overall Travel Expenditure), 2011Table 12: Expenditure on Hotels: Travel Frequency (% Overall Travel Expenditure), 2011Table 13: Expenditure on Hotels: Company Turnover (% Overall Travel Expenditure), 2011Table 14: Expenditure on Hotels : Industry Type (% Overall Travel Expenditure), 2011Table 15: Change in Expenditure on Hotel Accommodation: All Respondents (%), 2011–2012Table 16: Change in Expenditure on Hotel Accommodation: Travel Frequency (%), 2011–2012Table 17: Change in Expenditure on Hotel Accommodation: Company Turnover (%), 2011–2012Table 18: Popular Hotel Types: All Respondents (%), 2012Table 19: Popular Hotel Types: Travel Frequency (%), 2012Table 20: Popular Hotel Types: Gender (%), 2012Table 21: Popular Hotel Types: Age (%), 2012Table 22: Popular Hotel Types: Company Turnover (%), 2012Table 23: Finest Hotel Destinations: All Respondents (%), 2012Table 24: Finest Hotel Destinations: Travel Frequency (%), 2012Table 25: Finest Hotel Destinations: Company Turnover (%)Table 26: Preferred Modes of Hotel Selection: All Respondents (%), 2011–2012Table 27: Preferred Modes of Hotel Selection: Travel Frequency (%), 2011–2012Table 28: Preferred Modes of Hotel Selection: Age (%), 2011–2012Table 29: Preferred Modes of Hotel Selection: Company Turnover (%), 2011–2012Table 30: Key Channels for Research: All Respondents (%), 2011–2012Table 31: Key Channels for Research: Travel Frequency (%), 2011–2012Table 32: Key Channels for Research: Age (%)Table 33: Key Channels for Research: Company Turnover (%)Table 34: Importance of Green Certified Hotels: All Respondents (%), 2011–2012Table 35: Importance of Green Certified Hotel: Travel Frequency (%), 2011–2012Table 36: Importance of Green Certified Hotel: Turnover (%), 2011–2012Table 37: Customer Expectations of Sustainable Hotel Facilities: All Respondents (%), 2012Table 38: Customer Expectations of Sustainable Hotel Facilities: Travel Frequency (%), 2012Table 39: Customer Expectations of Sustainable Hotel Facilities: Company Turnover (%), 2012Table 40: Critical Social Responsibility Initiatives: All Respondents (%), 2012Table 41: Critical Social Responsibility Initiatives: Travel Frequency (%), 2012Table 42: Critical Social Responsibility Initiatives: Company Turnover (%), 2012Table 43: Critical Social Responsibility Initiatives: Industry Type (%), 2012Table 44: Major Technology Features: All Respondents (%), 2011–2012Table 45: Chief Technology Features: Travel Frequency (%), 2011–2012Table 46: Chief Technology Features: Turnover (%), 2011–2012Table 47: Key Website Features Influencing Online Reservations: All Respondents (%), 2011–2012Table 48: Key Website Features Influencing Online Reservations: Travel Frequency (%), 2011–2012Table 49: Key Website Features Influencing Online Reservations: Age (%), 2011–2012Table 50: Key Website Features Influencing Online Reservations: Company Turnover (%), 2011–2012Table 51: Importance of Mobile Technology Services: All Respondents (%), 2011–2012Table 52: Importance of Mobile Technology Services: Travel Frequency (%), 2011–2012Table 53: Importance of Mobile Technology Services: Company Turnover (%), 2011–2012Table 54: Key Drivers of Frequent Visits: All Respondents (%), 2011–2012Table 55: Key Drivers of Frequent Visits: Travel Frequency (%), 2011–2012Table 56: Key Drivers of Frequent Visits: Age (%), 2011–2012Table 57: Key Drivers of Frequent Visits: Company Turnover (%), 2011–2012Table 58: Key Drivers of Frequent Visits: All Respondents (%), 2011–2012Table 59: Popularity of Promotional Offers: Travel Frequency (%), 2011–2012Table 60: Popularity of Promotional Offers: Age (%), 2011–2012Table 61: Popularity of Promotional Offers: Company Turnover (%), 2011–2012Table 62: Top Hotels of the World, (Respondent Mentions), 2011–2012Table 63: Survey Results

List of Figures

Figure 1: Average Duration of Stay at Business Hotels: All Respondents (%), 2011Figure 2: Average Duration of Stay at Business Hotels: Travel Frequency (%), 2011Figure 3: Average Duration of Stay at Business Hotels: Occupational Group (%), 2011Figure 4: Average Duration of Stay at Business Hotels: Company Turnover (%), 2011Figure 5: Expenditure on Hotels (% Overall Travel Expenditure), 2011Figure 6: Expenditure on Hotels: Travel Frequency (% Overall Travel Expenditure), 2011Figure 7: Expenditure on Hotels: Company Turnover (% Overall Travel Expenditure), 2011Figure 8: Expenditure on Hotels: Industry Type (% Overall Travel Expenditure), 2011Figure 9: Change in Expenditure on Hotel Accommodation: All Respondents (%), 2011–2012Figure 10: Change in Expenditure on Hotel Accommodation: Travel Frequency (%), 2011–2012Figure 11: Change in Expenditure on Hotel Accommodation: Company Turnover (%), 2011–2012Figure 12: Popular Hotel Types: All Respondents (%), 2012Figure 13: Popular Hotel Types: Travel Frequency (%), 2012Figure 14: Popular Hotel Types: Gender (%), 2012Figure 15: Popular Hotel Types: Age (%), 2012Figure 16: Popular Hotel Type: Age (%), 2012Figure 17: Finest Hotel Destinations: All Respondents (%), 2012Figure 18: Finest Hotel Destinations: Travel Frequency (%), 2012Figure 19: Finest Hotel Destinations: Company Turnover (%)Figure 20: Preferred Modes of Hotel Selection: All Respondents (%), 2011–2012Figure 21: Preferred Modes of Hotel Selection: Travel Frequency (%), 2011–2012Figure 22: Preferred Modes of Hotel Selection: Age (%), 2011–2012Figure 23: Preferred Modes of Hotel Selection: Company Turnover (%), 2011–2012Figure 24: Key Channels for Research: All Respondents (%), 2011–2012Figure 25: Key Channels for Research: Travel Frequency (%)Figure 26: Key Channels for Research: Company Turnover (%)Figure 27: Importance of Green Certified Hotels: All Respondents (%), 2011–2012Figure 28: Importance of Green Certified Hotel: Travel Frequency (%), 2011–2012Figure 29: Importance of Green Certified Hotel: Turnover (%), 2011–2012Figure 30: Customer Expectations of Sustainable Hotel Facilities: All Respondents (%), 2012Figure 31: Customer Expectations of Sustainable Hotel Facilities: Travel Frequency (%), 2012Figure 32: Customer Expectations of Sustainable Hotel Facilities: Company Turnover (%), 2012Figure 33: Critical Social Responsibility Initiatives (%), 2012Figure 34: Critical Social Responsibility Initiatives: Travel Frequency (%), 2012Figure 35: Critical Social Responsibility Initiatives: Company Turnover (%), 2012Figure 36: Major Technology Features: All Respondents (%), 2011–2012Figure 37: Chief Technology Features: Travel Frequency (%), 2011–2012Figure 38: Chief Technology Features: Turnover (%), 2011–2012Figure 39: Key Website Features Influencing Online Reservations: All Respondents (%), 2011–2012Figure 40: Key Website Features Influencing Online Reservations: Travel Frequency (%), 2011–2012Figure 41: Key Website Features Influencing Online Reservations: Company Turnover (%), 2011–2012Figure 42: Importance of Mobile Technology Services: All Respondents (%), 2011–2012Figure 43: Importance of Mobile Technology Services: Travel Frequency (%), 2011–2012Figure 44: Importance of Mobile Technology Services: Company Turnover (%), 2011–2012Figure 45: Key Drivers of Frequent Visits: All Respondents (%), 2011–2012Figure 46: Key Drivers of Frequent Visits: Travel Frequency (%), 2011–2012Figure 47: Key Drivers of Frequent Visits: Company Turnover (%), 2011–2012Figure 48: Popularity of Promotional Offers: All Respondents (%), 2011–2012Figure 49: Popularity of Promotional Offers: Travel Frequency (%), 2011–2012Figure 50: Popularity of Promotional Offers: Company Turnover (%), 2011–2012

To order this report:: Global Business Traveler Survey 2012: Hotel Accommodation, Selection Criteria, and Customer Expectations of New Technology, Promotions and Services

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