SAN FRANCISCO, Sept. 30, 2013 /PRNewswire/ -- Global Fresh Foods today announced it has formally changed its name to BluWrap. The new name more closely aligns with the company's vision of using technology to naturally redefine time and deliver fresh proteins worldwide. BluWrap extends the shelf life of fresh proteins using its innovative fuel-cell based oxygen management system to help build new markets for partners.
"When we first introduced our patented technology, we reframed the global supply chain for non-frozen seafood, despite distance and time constrains," said Mark Barnekow, chief executive officer of BluWrap. "Our new name signifies a fresh direction for the company, clear vision, and a continued commitment to provide more possibilities, flexibility, and control over fresh proteins as they move from source to destination in a far more affordable and sustainable way."
BluWrap also announced that its CEO will be speaking today on seafood innovation at the World Seafood Congress in Canada.
Based in San Francisco, California with operations in Talcahuano, Chile, BluWrap provides naturally extended shelf-life technology that has revolutionized the fresh protein supply chains worldwide. The company's technology system uses its patented oxygen management techniques to create and maintain an all-natural controlled atmosphere environment that extends the shelf life of perishable proteins. This breakthrough technology allows suppliers of fresh protein products to ship by ocean rather than more expensive airfreight and still deliver a fresh, high quality product to customers. For more information, visit www.bluwrap.com.