The procurement specialist forecast the media planning and media buying market to grow at a CAGR of 4.7% during the period 2017-2021.
Media buying and planning services involve strategizing, negotiating, and procuring time and advertising space on various media channels such as televisions, radios, newspapers, magazines, and the internet. The aim of the advertisers (buyers) is to reach the target audience in the most economical and efficient manner to maximize ROI. The media buying process consists of two sub-functions - media planning and media buying.
The report, Media Planning and Media Buying Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key suppliers operating in this market.
The demand for media buying services is expected to increase further due to the following reasons. There has been a significant growth in media buying as marketers want to improve their marketing performance; handle data, channel fragmentation, and multi-cultural base.
- Starcom Mediavest
- Zenith Optimedia
Key Topics Covered:
Part 1: SUMMARY
Part 2: CATEGORY AT A GLANCE
Part 3: MARKET INSIGHTS
Part 4: SUPPLY MARKET INSIGHTS
Part 5: PRICING INSIGHTS
Part 6: CATEGORY ESSENTIALS
Part 7: TOP FIVE SUPPLIERS
Part 8: APPENDIX
For more information about this report visit http://www.researchandmarkets.com/research/qd8b9c/global_media
Research and Markets
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/global-media-planning-and-buying-market-2017-2021----increased-demand-for-consumer-analytics---research-and-markets-300379131.html
SOURCE Research and Markets