Global Secure Digital (SD) Memory Cards Industry

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Global Secure Digital (SD) Memory Cards Industry

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This report analyzes the worldwide markets for Secure Digital (SD) Memory Cards in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. A six-year historic analysis is also provided for these markets. The report profiles 63 companies including many key and niche players such as ADATA Technology Co., Ltd., Apacer Technology, Inc., Dane-Elec Memory SA, Delkin Devices, Inc., Duracell, EDGE Tech Corporation, EP Memory, Eye-Fi, Inc., Kingston Technology Company, Inc., KINGMAX Semiconductor, Inc., Kobian Pte Ltd., Lexar Media, Inc., MagicRAM, Inc., Panasonic Corporation, PNY Technologies, Inc., Power Quotient International Co., Ltd., SanDisk Corporation, Sony Corporation, Toshiba Corporation, Transcend Information, Inc., and Verbatim America, LLC. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-2

Quantitative Techniques & Analytics I-3

Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1

Introduction II-1

Memory Chips - An Overview II-1

Modern Day Storage Issues II-2

SD Memory Card - The Preferred Form Factor for Memory Card II-2

Current and Future Analysis II-2

Analysis by Region II-2

Analysis by Application II-3

Vendor Innovations in SD Market II-3

Capacity Display II-3

SD Plus II-3

Gruvi II-3

SD Card with Wi-Fi Capability II-3

SD Speed Class and Applications II-3

FLASH Memory II-4

Challenges Faced by Present Memory Technologies II-4

Memory Cards: A Comparative Analysis II-5

2. KEY TRENDS AND ISSUES II-6

Advancements in NAND Technology Broaden Scope for SD Cards II-6

Table 1: Worldwide Flash Memory Market (2011& 2012): Market

Share Breakdown of Flash Memory Cards by Segments- MicroSD,

SD, MS Micro, MS Pro Duo, MiniSD and Others (includes

corresponding Graph/Chart) II-6

Eurocrisis Compounds Weak Memory Card Sales II-7

Low Priced and High Capacity Small Form Factor to Facilitate

Growth II-7

Geographical Variations in SD Memory Card Market II-7

Growing Uptake of Smartphones Facilitating Growth of SD Cards II-7

NAND Memory Market Keenly Eyes Ultrabooks Market II-8

SSDs to Increasingly Gain Mileage in Storage Market II-8

Electronic Commerce - A World of New Possibilities for SD Cards II-8

Phase Change RAM - A Potential Replacement for Flash Memory II-9

High-End Smartphones Attempt to Do Away With SD-Slots II-9

Android Phone Makers Grapple with SD Card Bottleneck II-10

Memory Card Makers Hop Onto Cloud Computing Bandwagon II-10

3. PRODUCT OVERVIEW II-11

Definition II-11

Main Features II-11

Ruggedness II-11

Technology and Data Protection II-11

Form Factor II-11

SD Adapters II-11

Types of SD Cards II-11

SD Standard Capacity Cards (SDSC) II-11

SD High Capacity Cards (SDHC) II-11

SD Extended Capacity Cards (SDXC) II-12

SD Input Output Cards (SDIO) II-12

Physical Size II-12

Standard Size II-12

Mini Size II-12

Micro Size II-12

File System II-12

Historical Facts II-13

SD Timeline II-13

Speeds II-14

x Rating II-14

SD Association II-14

4. PRODUCT INNOVATIONS/INTRODUCTIONS II-15

Samsung US Showcases Durable, Water-resistant SDHC cards II-15

Toshiba Unveils Exceria Range of High-Sped SD Cards II-15

Samsung Launches microSD UHS-1 card Cards for LTE Tablets and

Phones II-15

Delkin Devices Launches SD 600X UHS-I for HD Video Devices II-15

SD Association Launches Wireless LAN SD Standard II-16

Toshiba to Unveil FlashAir SD Memory Cards II-16

SanDisk Introduces The Fastest SDXC Card in the World II-16

Transcend Rolls Out SATA III 6 Gb/s mSATA SSD Range II-17

SD Association Introduces UHS-II Specification for SD cards II-17

SD Association Releases eBook Specification II-17

SD Association Ties up with GlobalPlatform for Smart SD Cards II-17

ADATA Technology Introduces microSDHC UHS-I Memory Card II-18

SD Association Launches the Novel UHS-II SD 4.00 Specification II-18

ADATA Technology Introduces microSDHC Cards II-18

Sony Electronics Asia Pacific Introduces M2 Mark2 and microSDHC II-19

Apacer Technology Introduces Industrial-Grade MicroSDHC Memory

Card II-19

Apacer Technology Introduces Industrial Embedded SD Card II-19

Delkin Devices Introduces SDXC UHS-I memory Card II-20

KINGMAX Unveils Micro SDXC Card II-20

MagicRAM Introduces Industrial Grade microSD Cards II-20

MagicRAM Unveils SLC Industrial Grade SD Card II-21

Transcend Information Introduces microSDHC Cards II-21

Toshiba to Unveil FlashAir™ SDHC Memory Card II-21

Samsung Electronics Introduces SDHC/SD Memory Cards II-22

Samsung Electronics Unveils High-Performance microSD Cards II-22

Lexar Media Launches Lexar® Professional SDXC Memory Cards II-22

Kingston Digital Unveils SDHC UHS-I UltimateXX Memory Cards II-23

Toshiba Launches microSDHC UHS-I Memory Cards II-23

Transcend Information Introduces 64GB SDXC Memory Card in India II-23

Kobian Unveils Mercury MicroSD Flash Memory Card II-23

Tyfone to Unveil SideTap™ MicroSD Memory Card II-24

SanDisk Unveils SanDisk MicroSDHC™ Memory Card II-24

Sony Launches New SDCH Card Ranges II-25

Toshiba America Electronic Components and Toshiba to Unveil

SDXC Memory Card II-25

SanDisk Launches SanDisk Extreme® SDHC™ Card II-26

Panasonic to Launch GOLD Line Series and SILVER Line Series II-26

SanDisk Unveils SanDisk Netbook SDHC™ Removable Flash Memory Card II-26

Eye-Fi Unveils Eye-Fi Share Video and Eye-Fi Explore Video Cards II-27

5. RECENT INDUSTRY ACTIVITY II-28

SanDisk Acquires Pliant Technology II-28

SD Association Partners With GlobalPlatform for SD Memory

Enabled Smart Cards II-28

Eye-Fi Inks Distribution Agreement with SanDisk II-28

Industry Giants Collaborate for the Next Generation Secure

Memory Initiative II-29

Sandisk Selects Beetel Teletech to Distribute Mobile Products II-29

First Data and Tyfone Ink Agreement II-30

Duracell Enters into Partnership with Dane-Elec USA II-30

6. FOCUS ON SELECT KEY PLAYERS II-31

ADATA Technology Co., Ltd. (Taiwan) II-31

Apacer Technology, Inc. (US) II-31

Dane-Elec Memory SA (France) II-31

Delkin Devices, Inc. (US) II-32

Duracell (US) II-32

EDGE Tech Corporation (US) II-33

EP Memory (US) II-33

Eye-Fi, Inc. (US) II-33

Kingston Technology Company, Inc. (US) II-33

KINGMAX Semiconductor, Inc. (Taiwan) II-34

Kobian Pte Ltd. (Singapore) II-34

Lexar Media, Inc. (US) II-34

MagicRAM, Inc. (US) II-35

Panasonic Corporation (Japan) II-35

PNY Technologies, Inc. (US) II-35

Power Quotient International Co., Ltd. (Taiwan) II-36

SanDisk Corporation (US) II-36

Sony Corporation (Japan) II-36

Toshiba Corporation (Japan) II-37

Transcend Information, Inc. (Taiwan) II-37

Verbatim America, LLC (US) II-37

7. GLOBAL MARKET PERSPECTIVE II-38

Table 2: World Recent Past, Current and Future Analysis for

Secure Digital (SD) Memory Cards by Geographic Region - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin

America, and Rest of World Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2010 through

2018 (includes corresponding Graph/Chart) II-38

Table 3: World Historic Review for Secure Digital (SD) Memory

Cards by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America, and Rest of

World Markets Independently Analyzed with Annual Sales Figures

in US$ Million for Years 2004 through 2009 (includes

corresponding Graph/Chart) II-39

Table 4: World 15-Year Perspective for Secure Digital (SD)

Memory Cards by Geographic Region - Percentage Breakdown of

Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America, and Rest of World Markets

for Years 2004, 2011 and 2018 (includes corresponding

Graph/Chart) II-40

Table 5: World Recent Past, Current and Future Analysis for

Secure Digital (SD) Memory Cards in Cell Phone Application by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America, and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2010 through 2018 (includes corresponding

Graph/Chart) II-41

Table 6: World Historic Review for Secure Digital (SD) Memory

Cards in Cell Phone Application by Geographic Region - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin

America, and Rest of World Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2004 through

2009 (includes corresponding Graph/Chart) II-42

Table 7: World 15-Year Perspective for Secure Digital (SD)

Memory Cards in Cell Phone Application by Geographic Region -

Percentage Breakdown of Dollar Sales for US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Latin America, and

Rest of World Markets for Years 2004, 2011 and 2018 (includes

corresponding Graph/Chart) II-43

Table 8: World Recent Past, Current and Future Analysis for

Secure Digital (SD) Memory Cards in Digital Camcorder

Application by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America, and Rest of

World Markets Independently Analyzed with Annual Sales Figures

in US$ Million for Years 2010 through 2018 (includes

corresponding Graph/Chart) II-44

Table 9: World Historic Review for Secure Digital (SD) Memory

Cards in Digital Camcorder Application by Geographic Region -

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America, and Rest of World Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2004 through 2009 (includes corresponding Graph/Chart) II-45

Table 10: World 15-Year Perspective for Secure Digital (SD)

Memory Cards in Digital Camcorder Application by Geographic

Region - Percentage Breakdown of Dollar Sales for US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America,

and Rest of World Markets for Years 2004, 2011 and 2018

(includes corresponding Graph/Chart) II-46

Table 11: World Recent Past, Current and Future Analysis for

Secure Digital (SD) Memory Cards in Digital Still Camera

Application by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America, and Rest of

World Markets Independently Analyzed with Annual Sales Figures

in US$ Million for Years 2010 through 2018 (includes

corresponding Graph/Chart) II-47

Table 12: World Historic Review for Secure Digital (SD) Memory

Cards in Digital Still Camera Application by Geographic Region -

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America, and Rest of World Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2004 through 2009 (includes corresponding Graph/Chart) II-48

Table 13: World 15-Year Perspective for Secure Digital (SD)

Memory Cards in Digital Still Camera Application by Geographic

Region - Percentage Breakdown of Dollar Sales for US, Canada,

Japan, Europe, Asia- Pacific (excluding Japan), Latin America,

and Rest of World Markets for Years 2004, 2011 and 2018

(includes corresponding Graph/Chart) II-49

Table 14: World Recent Past, Current and Future Analysis for

Secure Digital (SD) Memory Cards in Other Applications by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America, and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2010 through 2018 (includes corresponding

Graph/Chart) II-50

Table 15: World Historic Review for Secure Digital (SD) Memory

Cards in Other Applications by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America,

and Rest of World Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2004 through 2009

(includes corresponding Graph/Chart) II-51

Table 16: World 15-Year Perspective for Secure Digital (SD)

Memory Cards in Other Applications by Geographic Region -

Percentage Breakdown of Dollar Sales for US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Latin America, and

Rest of World Markets for Years 2004, 2011 and 2018 (includes

corresponding Graph/Chart) II-52

III. MARKET

1. THE UNITED STATES III-1

A.Market Analysis III-1

Current and Future Analysis III-1

Product Launches III-1

Strategic Corporate Developments III-8

Key Players III-9

B.Market Analytics III-14

Table 17: US Recent Past, Current and Future Analysis for

Secure Digital (SD) Memory Cards by Application - Cell

Phones, Digital Camcorders, Digital Still Cameras, and

Others Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2010 through 2018 (includes

corresponding Graph/Chart) III-14

Table 18: US Historic Review for Secure Digital (SD) Memory

Cards by Application - Cell Phones, Digital Camcorders,

Digital Still Cameras, and Others Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2004

through 2009 (includes corresponding Graph/Chart) III-15

Table 19: US 15-Year Perspective for Secure Digital (SD)

Memory Cards by Application - Percentage Breakdown of Dollar

Sales for Cell Phones, Digital Camcorders, Digital Still

Cameras, and Others for Years 2004, 2011 and 2018 (includes

corresponding Graph/Chart) III-16

2. CANADA III-17

Market Analysis III-17

Table 20: Canadian Recent Past, Current and Future Analysis

for Secure Digital (SD) Memory Cards by Application - Cell

Phones, Digital Camcorders, Digital Still Cameras, and

Others Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2010 through 2018 (includes

corresponding Graph/Chart) III-17

Table 21: Canadian Historic Review for Secure Digital (SD)

Memory Cards by Application - Cell Phones, Digital

Camcorders, Digital Still Cameras, and Others Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2004 through 2009 (includes corresponding Graph/Chart) III-18

Table 22: Canadian 15-Year Perspective for Secure Digital

(SD) Memory Cards by Application - Percentage Breakdown of

Dollar Sales for Cell Phones, Digital Camcorders, Digital

Still Cameras, and Others for Years 2004, 2011 and 2018

(includes corresponding Graph/Chart) III-19

3. JAPAN III-20

A.Market Analysis III-20

Current and Future Analysis III-20

Product Launches III-20

Key Players III-21

B.Market Analytics III-23

Table 23: Japanese Recent Past, Current and Future Analysis

for Secure Digital (SD) Memory Cards by Application - Cell

Phones, Digital Camcorders, Digital Still Cameras, and

Others Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2010 through 2018 (includes

corresponding Graph/Chart) III-23

Table 24: Japanese Historic Review for Secure Digital (SD)

Memory Cards by Application - Cell Phones, Digital

Camcorders, Digital Still Cameras, and Others Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2004 through 2009 (includes corresponding Graph/Chart) III-24

Table 25: Japanese 15-Year Perspective for Secure Digital

(SD) Memory Cards by Application - Percentage Breakdown of

Dollar Sales for Cell Phones, Digital Camcorders, Digital

Still Cameras, and Others for Years 2004, 2011 and 2018

(includes corresponding Graph/Chart) III-25

4. EUROPE III-26

A.Market Analysis III-26

Current and Future Analysis III-26

Key Statistic III-26

Table 26: German Recording Media Sales (2010 & 2011):

Percentage Breakdown of Sales Volumes by Product

Segments-Blank CD-Rs, Blank DVDs, Memory Cards, USB Sticks,

and Others (includes corresponding Graph/Chart) III-26

Product Launches III-27

Key Player III-28

B.Market Analytics III-29

Table 27: European Recent Past, Current and Future Analysis

for Secure Digital (SD) Memory Cards by Application - Cell

Phones, Digital Camcorders, Digital Still Cameras, and

Others Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2010 through 2018 (includes

corresponding Graph/Chart) III-29

Table 28: European Historic Review for Secure Digital (SD)

Memory Cards by Application - Cell Phones, Digital

Camcorders, Digital Still Cameras, and Others Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2004 through 2009 (includes corresponding Graph/Chart) III-30

Table 29: European 15-Year Perspective for Secure Digital

(SD) Memory Cards by Application - Percentage Breakdown of

Dollar Sales for Cell Phones, Digital Camcorders, Digital

Still Cameras, and Others for Years 2004, 2011 and 2018

(includes corresponding Graph/Chart) III-31

5. ASIA-PACIFIC III-32

A.Market Analysis III-32

Current and Future Analysis III-32

Indian Market Overview III-32

India, a Lucrative Market for SD Memory Card Manufacturers III-32

Mobile Phones and Digital Cameras Driving SD Card Sales III-32

Table 30: Indian Consumer Storage Device Devices (2011):

Percentage Breakdown of Volume Sales by Categories - Flash

Cards, Flash Drives and External HDDs (includes

corresponding Graph/Chart) III-33

Product Launches III-33

Strategic Corporate Development III-37

Key Players III-38

B.Market Analytics III-40

Table 31: Asia-Pacific Recent Past, Current and Future

Analysis for Secure Digital (SD) Memory Cards by Application -

Cell Phones, Digital Camcorders, Digital Still Cameras,

and Others Independently Analyzed with Annual Sales Figures

in US$ Million for Years 2010 through 2018 (includes

corresponding Graph/Chart) III-40

Table 32: Asia-Pacific Historic Review for Secure Digital

(SD) Memory Cards by Application - Cell Phones, Digital

Camcorders, Digital Still Cameras, and Others Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2004 through 2009 (includes corresponding Graph/Chart) III-41

Table 33: Asia-Pacific 15-Year Perspective for Secure

Digital (SD) Memory Cards by Application - Percentage

Breakdown of Dollar Sales for Cell Phones, Digital

Camcorders, Digital Still Cameras, and Others for Years

2004, 2011 and 2018 (includes corresponding Graph/Chart) III-42

6. LATIN AMERICA III-43

Market Analysis III-43

Table 34: Latin American Recent Past, Current and Future

Analysis for Secure Digital (SD) Memory Cards by Application -

Cell Phones, Digital Camcorders, Digital Still Cameras,

and Others Independently Analyzed with Annual Sales Figures

in US$ Million for Years 2010 through 2018 (includes

corresponding Graph/Chart) III-43

Table 35: Latin American Historic Review for Secure Digital

(SD) Memory Cards by Application - Cell Phones, Digital

Camcorders, Digital Still Cameras, and Others Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2004 through 2009 (includes corresponding Graph/Chart) III-44

Table 36: Latin American 15-Year Perspective for Secure

Digital (SD) Memory Cards by Application - Percentage

Breakdown of Dollar Sales for Cell Phones, Digital

Camcorders, Digital Still Cameras, and Others for Years

2004, 2011 and 2018 (includes corresponding Graph/Chart) III-45

7. REST OF WORLD III-46

Market Analysis III-46

Table 37: Rest of World Recent Past, Current and Future

Analysis for Secure Digital (SD) Memory Cards by Application -

Cell Phones, Digital Camcorders, Digital Still Cameras,

and Others Independently Analyzed with Annual Sales Figures

in US$ Million for Years 2010 through 2018 (includes

corresponding Graph/Chart) III-46

Table 38: Rest of World Historic Review for Secure Digital

(SD) Memory Cards by Application - Cell Phones, Digital

Camcorders, Digital Still Cameras, and Others Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2004 through 2009 (includes corresponding Graph/Chart) III-47

Table 39: Rest of World 15-Year Perspective for Secure

Digital (SD) Memory Cards by Application - Percentage

Breakdown of Dollar Sales for Cell Phones, Digital

Camcorders, Digital Still Cameras, and Others for Years

2004, 2011 and 2018 (includes corresponding Graph/Chart) III-48

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 63 (including Divisions/Subsidiaries - 71)

The United States (30)

Japan (5)

Europe (9)

- France (1)

- Germany (2)

- The United Kingdom (3)

- Rest of Europe (3)

Asia-Pacific (Excluding Japan) (27)

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Portable_Music Industry: Global Secure Digital (SD) Memory Cards Industry

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