Globe Telecom of the Philippines Select WiderThan.com's Ringback Tone Solution & Service Operation
WiderThan.com Spearheads Worldwide Uptake of Ringback Tone Service
SEOUL, Korea, April 27 /Xinhua-PRNewswire/ -- WiderThan.com, a leading provider of mobile Internet solutions and services, today announced a recent agreement with Globe Telecom of the Philippines to provide its industry leading ringback tone solution. In a move that firmly places ringback tone as the rapidly emerging mobile data service second only to ring tones in terms of popularity and market success, Globe Telecom has made this service available to its subscribers. The agreement with Globe Telecom involves provision of end-to-end ringback tone service delivery, from solution set-up, service operation and management to SI maintenance. The service was launched on April 17, 2004 under the service name of "MyGlobe Ringback" with daily subscriber rate averaging in the tens of thousands range. "MyGlobe Ringback, will provide our users with an exciting and new mobile communication experience that will further enhance the level of personalization," said Mr. Gerardo C., Ablaza, Jr., CEO of Globe Telecoms. "Having WiderThan.com as a reliable partner for end-to-end service delivery gives us a competitive edge and opportunity to boost revenues in our mobile data services," he added. WiderThan.com's CEO, Mr. Jinwoo So, stated, "Globe's adoption of ringback tone service is of great significance for WiderThan.com as it represents a market first export of ringback tone ASP operational expertise to international markets," adding, "The modular system architecture of WiderThan.com's ringback tone solution can guarantee easy and cost effective system expansion. No matter what the network environment entails, WiderThan.com can offer flexible end-to-end deployment." As a leading mobile carrier in the Philippines with more than 9 million subscribers, Globe Telecom has chosen WiderThan.com's technology based on the company's successful business model with SK Telecom, which includes over four years' proven operational skills and a number of other significant ringback tone service deployments around the world. With GSM the dominant technology in the Philippines, representing more than 97 percent of total users, and local push promotions through SMS achieving a remarkable 30 percent response rate, WiderThan.com's initial marketing and promotional efforts to attract Globe Telecom customers will center on SMS for the GSM market. About Globe Telecom Globe Telecom, Inc. is a publicly listed corporation in the Philippine Stock Exchange (PSE). Globe Telecom is one of the leading providers of digital wireless communication services in the Philippines utilizing a fully digital network based on Global System for Mobile Communication (GSM) technology. It also offers a broad range of wireline voice communication and data transmission services, as well as domestic and international long distance communication services or carrier services. (http://www1.globe.com.ph) About WiderThan.com WiderThan.com is the world's first ringback tone solution and service provider currently managing service operation for the largest base of ringback tone service subscribers. Founded in June, 2000, the company is dedicated to development and delivery of market-driven mobile Internet solutions and services in the area of multimedia, mobile entertainment and mobile advertisement for operators worldwide. As an integral player in the mobile Internet value chain, WiderThan.com's key differentiators are its proven mobile Internet market experience and technical expertise. WiderThan.com currently has over 250 employees worldwide and has achieved significant revenue of three digit growth rate since its establishment. Major customers include SK Telecom in Korea, Orange in Israel, APBW in Taiwan, M1 in Singapore, SLD Telecom in Vietnam, Guangdong Unicom and China Mobile in China. (http://www.widerthan.com ) About WiderThan.com's Ringback Tone Solution Ringback tone is personalized mobile music service where the caller hears music clips or voice instead of the traditional switchboard "ring-ring" tone. The world's first ringback tone service widely known as, COLORing (TM), was launched in May, 2002 by SK Telecom resulting in tremendous success with over 6.5 million subscribers currently enjoying this service. The ringback tone service provides mobile operators with an important source for generating revenue. WiderThan.com has diversified its ringback tone solution to address different system environments of mobile operators worldwide. (*COLORing (TM) is a branded ringback tone service of SK Telecom in Korea) Contact: WiderThan.com Co., Ltd. Theresa Park /Senior Marketing Manager Global PR & Marketing Communications firstname.lastname@example.org Tel: +82-11-9999-0942
SOURCE WiderThan.com Co., Ltd.
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