SEOUL, Korea, April 27 /Xinhua-PRNewswire/ -- WiderThan.com, a leading
provider of mobile Internet solutions and services, today announced a recent
agreement with Globe Telecom of the Philippines to provide its industry
leading ringback tone solution. In a move that firmly places ringback tone as
the rapidly emerging mobile data service second only to ring tones in terms of
popularity and market success, Globe Telecom has made this service available
to its subscribers.
The agreement with Globe Telecom involves provision of end-to-end ringback
tone service delivery, from solution set-up, service operation and management
to SI maintenance. The service was launched on April 17, 2004 under the
service name of "MyGlobe Ringback" with daily subscriber rate averaging in the
tens of thousands range.
"MyGlobe Ringback, will provide our users with an exciting and new mobile
communication experience that will further enhance the level of
personalization," said Mr. Gerardo C., Ablaza, Jr., CEO of Globe Telecoms.
"Having WiderThan.com as a reliable partner for end-to-end service delivery
gives us a competitive edge and opportunity to boost revenues in our mobile
data services," he added.
WiderThan.com's CEO, Mr. Jinwoo So, stated, "Globe's adoption of ringback
tone service is of great significance for WiderThan.com as it represents a
market first export of ringback tone ASP operational expertise to
international markets," adding, "The modular system architecture of
WiderThan.com's ringback tone solution can guarantee easy and cost effective
system expansion. No matter what the network environment entails,
WiderThan.com can offer flexible end-to-end deployment."
As a leading mobile carrier in the Philippines with more than 9 million
subscribers, Globe Telecom has chosen WiderThan.com's technology based on the
company's successful business model with SK Telecom, which includes over four
years' proven operational skills and a number of other significant ringback
tone service deployments around the world.
With GSM the dominant technology in the Philippines, representing more
than 97 percent of total users, and local push promotions through SMS
achieving a remarkable 30 percent response rate, WiderThan.com's initial
marketing and promotional efforts to attract Globe Telecom customers will
center on SMS for the GSM market.
About Globe Telecom
Globe Telecom, Inc. is a publicly listed corporation in the Philippine
Stock Exchange (PSE). Globe Telecom is one of the leading providers of digital
wireless communication services in the Philippines utilizing a fully digital
network based on Global System for Mobile Communication (GSM) technology. It
also offers a broad range of wireline voice communication and data
transmission services, as well as domestic and international long distance
communication services or carrier services.
WiderThan.com is the world's first ringback tone solution and service
provider currently managing service operation for the largest base of ringback
tone service subscribers. Founded in June, 2000, the company is dedicated to
development and delivery of market-driven mobile Internet solutions and
services in the area of multimedia, mobile entertainment and mobile
advertisement for operators worldwide. As an integral player in the mobile
Internet value chain, WiderThan.com's key differentiators are its proven
mobile Internet market experience and technical expertise. WiderThan.com
currently has over 250 employees worldwide and has achieved significant
revenue of three digit growth rate since its establishment. Major customers
include SK Telecom in Korea, Orange in Israel, APBW in Taiwan, M1 in
Singapore, SLD Telecom in Vietnam, Guangdong Unicom and China Mobile in China.
About WiderThan.com's Ringback Tone Solution
Ringback tone is personalized mobile music service where the caller hears
music clips or voice instead of the traditional switchboard "ring-ring" tone.
The world's first ringback tone service widely known as, COLORing (TM), was
launched in May, 2002 by SK Telecom resulting in tremendous success with over
6.5 million subscribers currently enjoying this service. The ringback tone
service provides mobile operators with an important source for generating
revenue. WiderThan.com has diversified its ringback tone solution to address
different system environments of mobile operators worldwide.
(*COLORing (TM) is a branded ringback tone service of SK Telecom in Korea)
WiderThan.com Co., Ltd.
Theresa Park /Senior Marketing Manager
Global PR & Marketing Communications
SOURCE WiderThan.com Co., Ltd.