Globe Telecom of the Philippines Select's Ringback Tone Solution & Service Operation Spearheads Worldwide Uptake of Ringback Tone Service

Apr 27, 2004, 01:00 ET from Co., Ltd.

    SEOUL, Korea, April 27 /Xinhua-PRNewswire/ --, a leading
 provider of mobile Internet solutions and services, today announced a recent
 agreement with Globe Telecom of the Philippines to provide its industry
 leading ringback tone solution. In a move that firmly places ringback tone as
 the rapidly emerging mobile data service second only to ring tones in terms of
 popularity and market success, Globe Telecom has made this service available
 to its subscribers.
     The agreement with Globe Telecom involves provision of end-to-end ringback
 tone service delivery, from solution set-up, service operation and management
 to SI maintenance. The service was launched on April 17, 2004 under the
 service name of "MyGlobe Ringback" with daily subscriber rate averaging in the
 tens of thousands range.
     "MyGlobe Ringback, will provide our users with an exciting and new mobile
 communication experience that will further enhance the level of
 personalization," said Mr. Gerardo C., Ablaza, Jr., CEO of Globe Telecoms.
 "Having as a reliable partner for end-to-end service delivery
 gives us a competitive edge and opportunity to boost revenues in our mobile
 data services," he added.'s CEO, Mr. Jinwoo So, stated, "Globe's adoption of ringback
 tone service is of great significance for as it represents a
 market first export of ringback tone ASP operational expertise to
 international markets," adding, "The modular system architecture of's ringback tone solution can guarantee easy and cost effective
 system expansion. No matter what the network environment entails, can offer flexible end-to-end deployment."
     As a leading mobile carrier in the Philippines with more than 9 million
 subscribers, Globe Telecom has chosen's technology based on the
 company's successful business model with SK Telecom, which includes over four
 years' proven operational skills and a number of other significant ringback
 tone service deployments around the world.
     With GSM the dominant technology in the Philippines, representing more
 than 97 percent of total users, and local push promotions through SMS
 achieving a remarkable 30 percent response rate,'s initial
 marketing and promotional efforts to attract Globe Telecom customers will
 center on SMS for the GSM market.
     About Globe Telecom
     Globe Telecom, Inc. is a publicly listed corporation in the Philippine
 Stock Exchange (PSE). Globe Telecom is one of the leading providers of digital
 wireless communication services in the Philippines utilizing a fully digital
 network based on Global System for Mobile Communication (GSM) technology. It
 also offers a broad range of wireline voice communication and data
 transmission services, as well as domestic and international long distance
 communication services or carrier services.
     About is the world's first ringback tone solution and service
 provider currently managing service operation for the largest base of ringback
 tone service subscribers. Founded in June, 2000, the company is dedicated to
 development and delivery of market-driven mobile Internet solutions and
 services in the area of multimedia, mobile entertainment and mobile
 advertisement for operators worldwide. As an integral player in the mobile
 Internet value chain,'s key differentiators are its proven
 mobile Internet market experience and technical expertise.
 currently has over 250 employees worldwide and has achieved significant
 revenue of three digit growth rate since its establishment. Major customers
 include SK Telecom in Korea, Orange in Israel, APBW in Taiwan, M1 in
 Singapore, SLD Telecom in Vietnam, Guangdong Unicom and China Mobile in China.
 ( )
     About's Ringback Tone Solution
     Ringback tone is personalized mobile music service where the caller hears
 music clips or voice instead of the traditional switchboard "ring-ring" tone.
 The world's first ringback tone service widely known as, COLORing (TM), was
 launched in May, 2002 by SK Telecom resulting in tremendous success with over
 6.5 million subscribers currently enjoying this service. The ringback tone
 service provides mobile operators with an important source for generating
 revenue. has diversified its ringback tone solution to address
 different system environments of mobile operators worldwide.
     (*COLORing (TM) is a branded ringback tone service of SK Telecom in Korea)
      Contact: Co., Ltd.
      Theresa Park /Senior Marketing Manager
      Global PR & Marketing Communications
      Tel:  +82-11-9999-0942

SOURCE Co., Ltd.