GNC Will be First Retailer to Sell Patented Hydroderm(TM) Wrinkle Reducing Serum and Skincare Line
Dermatologist-Recommended and Patented Wrinkle Reduction Serum (aka 'Collagen
In A Bottle') is Available to GNC Customers this Month
BEVERLY HILLS, Calif., Nov. 9 /PRNewswire/ -- Underscoring its growing popularity, Hydroderm(TM), a line of Botox-free wrinkle reducing skincare products, today announced that it will be sold in offline retail outlets for the first time, at General Nutrition Centers, Inc. (GNC), the largest global specialty retailer of nutritional supplements. In stores this month, this revolutionary product and its complete line of skincare products continues to build a significant and loyal consumer base through its current direct response distribution. The GNC agreement will be followed by a larger retail rollout planned for early 2005. Hydroderm(TM) is known to its more than 200,000 customers as a proven alternative to the costly and often painful and invasive cosmetic treatments on the market today, such as Botox injections. Unlike other collagen-based products, Hydroderm(TM)'s products are the only products clinically proven to deliver collagen directly into the skin without injections. Hydroderm's patented Collagen Infusion Delivery System(TM) is a liquid-based solution that allows collagen and proteins to be transferred directly below the epidermis, or top layer of skin, without injections or the need for a doctor's prescription. In double blind clinical studies, subjects experienced up to 64 percent wrinkle reduction in three months. "Hydroderm(TM) is unlike any product on the market today, addressing an ongoing concern of skin appearance with a solution that actually works," said Don Ressler, Executive Vice President of Alena, Hydroderm's parent company. "We know that GNC offers quality products on the cutting edge of science and we are excited to expand our reach with a partnership that will deliver our advanced skincare line to many more customers." "We are highly selective about products we make available at GNC," said Caryn Pollock, GNC's Sales Manager for Health and Beauty Products. "We focus on products that are uniquely suited to help our customers meet their health and beauty goals, and the Hydroderm(TM) line stood out it terms of quality and innovation. We are excited to offer the Hydroderm(TM) brand and we believe it is well positioned for success with our customers around the country." The Hydroderm(TM) products that will be available at GNC include: * Fast Acting Wrinkle Reducer -- A facial serum that contains the patented Collagen Infusion Delivery System(TM), which allows for a full collagen molecule to be absorbed into the skin. $79.95 * Anti-Aging Eye Complex -- A time-released product that absorbs into the deep layers of the skin and reduces inflammation, creating a consistent flow of oxygenated blood to the eye area to help reduce dark circles and puffiness under the eyes. $39.95 * Anti-Aging Exfoliating Face Cleanser -- Though the formula is gentle and causes no discomfort to the eyes, this cleansing product dissolves makeup (even hard-to-remove mascara) leaving only clean skin, eliminating an additional step of using a make-up remover. It also removes dead skin cells, smoothes dry areas and refreshes without harming delicate facial skin. $19.95 * Instant Lip Enhancer -- A painless, lip enhancement product that increases hydration, causing a noticeable swelling of the lips. It also instantly effects the lips just below the surface, so your lips get that "bee stung" look and stay soft. $29.95 * Body Shape -- A cellulite-reducing body lotion that utilizes a patent pending liposome delivery system, which transports the main natural ingredients directly through the skin and into the fat cells. The active ingredients dehydrate the fat cells (reducing the size of individual fat cells and the thickness of the fat layer under the skin). $39.95 * Anti-Aging Moisturizer -- A gentle and effective anti-aging moisturizer that contains Hexapeptide, an amino acid that helps reduce the appearance of fine lines and wrinkles by relaxing tension in the skin, and Hyaluronic Acid, a powerful natural moisturizer produced by the body that holds up to 1,000 times its own weight in moisture, causing successful skin plumping. $59.95 For a free 14-day trial of Hydroderm, please visit www.hdermskin.com, or contact 1-800-381-8071. About Hydroderm Established in 2003, Hydroderm, LLC is a leader in developing revolutionary health and wellness products for conscientious consumers. Based in Beverly Hills, California, Hydroderm is a joint venture between the Spectrum Group and Alena(TM), a world-leader in Internet marketing and brand development. Hydroderm(TM) continues to research and market innovative health and beauty products that offer unique benefits to customers. The Hydroderm(TM) Skincare line of products promotes younger, healthier, more beautiful features without the use of painful injection treatments or potentially harmful surgeries. About General Nutrition Centers, Inc. GNC is the largest global specialty retailer of nutritional supplements, which includes vitamin, mineral and herbal supplements, sports nutrition products, diet and energy products and specialty supplements. GNC has more than 4,800 retail locations throughout the United States, including more than 1,300 domestic franchise locations, more than 1,000 store-within-a-store locations under its strategic alliance with Rite Aid and more than 800 locations in more than 35 foreign markets including Canada and Mexico. For more information about Hydroderm, please visit please visit www.hdermskin.com. Contacts: Shannon Keller / Becky Vieira BNC 310.854.4800 Randy Moss Hydroderm 310.281.3780
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