GNC Will be First Retailer to Sell Patented Hydroderm(TM) Wrinkle Reducing Serum and Skincare Line

Dermatologist-Recommended and Patented Wrinkle Reduction Serum (aka 'Collagen

In A Bottle') is Available to GNC Customers this Month

Nov 09, 2004, 00:00 ET from Hydroderm

    BEVERLY HILLS, Calif., Nov. 9 /PRNewswire/ -- Underscoring its growing
 popularity, Hydroderm(TM), a line of Botox-free wrinkle reducing skincare
 products, today announced that it will be sold in offline retail outlets for
 the first time, at General Nutrition Centers, Inc. (GNC), the largest global
 specialty retailer of nutritional supplements.  In stores this month, this
 revolutionary product and its complete line of skincare products continues to
 build a significant and loyal consumer base through its current direct
 response distribution.  The GNC agreement will be followed by a larger retail
 rollout planned for early 2005.
     Hydroderm(TM) is known to its more than 200,000 customers as a proven
 alternative to the costly and often painful and invasive cosmetic treatments
 on the market today, such as Botox injections.  Unlike other collagen-based
 products, Hydroderm(TM)'s products are the only products clinically proven to
 deliver collagen directly into the skin without injections.  Hydroderm's
 patented Collagen Infusion Delivery System(TM) is a liquid-based solution that
 allows collagen and proteins to be transferred directly below the epidermis,
 or top layer of skin, without injections or the need for a doctor's
 prescription.  In double blind clinical studies, subjects experienced up to
 64 percent wrinkle reduction in three months.
     "Hydroderm(TM) is unlike any product on the market today, addressing an
 ongoing concern of skin appearance with a solution that actually works," said
 Don Ressler, Executive Vice President of Alena, Hydroderm's parent company.
 "We know that GNC offers quality products on the cutting edge of science and
 we are excited to expand our reach with a partnership that will deliver our
 advanced skincare line to many more customers."
     "We are highly selective about products we make available at GNC," said
 Caryn Pollock, GNC's Sales Manager for Health and Beauty Products.  "We focus
 on products that are uniquely suited to help our customers meet their health
 and beauty goals, and the Hydroderm(TM) line stood out it terms of quality and
 innovation.  We are excited to offer the Hydroderm(TM) brand and we believe it
 is well positioned for success with our customers around the country."
     The Hydroderm(TM) products that will be available at GNC include:
      *  Fast Acting Wrinkle Reducer -- A facial serum that contains the
         patented Collagen Infusion Delivery System(TM), which allows for a
         full collagen molecule to be absorbed into the skin.  $79.95
      *  Anti-Aging Eye Complex -- A time-released product that absorbs into
         the deep layers of the skin and reduces inflammation, creating a
         consistent flow of oxygenated blood to the eye area to help reduce
         dark circles and puffiness under the eyes.  $39.95
      *  Anti-Aging Exfoliating Face Cleanser -- Though the formula is gentle
         and causes no discomfort to the eyes, this cleansing product dissolves
         makeup (even hard-to-remove mascara) leaving only clean skin,
         eliminating an additional step of using a make-up remover.  It also
         removes dead skin cells, smoothes dry areas and refreshes without
         harming delicate facial skin.  $19.95
      *  Instant Lip Enhancer -- A painless, lip enhancement product that
         increases hydration, causing a noticeable swelling of the lips.  It
         also instantly effects the lips just below the surface, so your lips
         get that "bee stung" look and stay soft.  $29.95
      *  Body Shape -- A cellulite-reducing body lotion that utilizes a patent
         pending liposome delivery system, which transports the main natural
         ingredients directly through the skin and into the fat cells.  The
         active ingredients dehydrate the fat cells (reducing the size of
         individual fat cells and the thickness of the fat layer under the
         skin).  $39.95
      *  Anti-Aging Moisturizer -- A gentle and effective anti-aging
         moisturizer that contains Hexapeptide, an amino acid that helps reduce
         the appearance of fine lines and wrinkles by relaxing tension in the
         skin, and Hyaluronic Acid, a powerful natural moisturizer produced by
         the body that holds up to 1,000 times its own weight in moisture,
         causing successful skin plumping.  $59.95
     For a free 14-day trial of Hydroderm, please visit, or
 contact 1-800-381-8071.
     About Hydroderm
     Established in 2003, Hydroderm, LLC is a leader in developing
 revolutionary health and wellness products for conscientious consumers.  Based
 in Beverly Hills, California, Hydroderm is a joint venture between the
 Spectrum Group and Alena(TM), a world-leader in Internet marketing and brand
 development.  Hydroderm(TM) continues to research and market innovative health
 and beauty products that offer unique benefits to customers.  The
 Hydroderm(TM) Skincare line of products promotes younger, healthier, more
 beautiful features without the use of painful injection treatments or
 potentially harmful surgeries.
     About General Nutrition Centers, Inc.
     GNC is the largest global specialty retailer of nutritional supplements,
 which includes vitamin, mineral and herbal supplements, sports nutrition
 products, diet and energy products and specialty supplements.  GNC has more
 than 4,800 retail locations throughout the United States, including more than
 1,300 domestic franchise locations, more than 1,000 store-within-a-store
 locations under its strategic alliance with Rite Aid and more than 800
 locations in more than 35 foreign markets including Canada and Mexico.  For
 more information about Hydroderm, please visit please visit
      Contacts: Shannon Keller / Becky Vieira
                Randy Moss

SOURCE Hydroderm