NEW YORK, Aug. 5, 2015 /PRNewswire/ -- Campus Solutions (www.campussolutionsinc.com), the country's biggest and most innovative college marketing agency, is about to roll out one of its most ambitious back to school drives these next coming months, as millions of students return to universities across the country. Booked with programs from some of the nation's top brands, representatives will be hitting dozens of the top US universities to help companies promote new products, identify new customers and build brand awareness with one of the most elusive demographics in marketing today.
"This has always been one of our busiest times but I can say 2016 is a banner year for Campus Solutions," said Bryan Carbone, President and CEO. "Marketers are beginning to realize that not only is this a prized audience with money to spend for the first time – even if its their parents'! – but that Campus Solutions is the most effective way to reach these consumers. We have built a nation-wide network of support with universities, student unions, sororities and on campus ambassadors that give us access no other agency can offer."
Campus Solutions has already booked dozens of new programs for 2016, and will be at full capacity in the coming weeks, said Carbone.
"We have a few programs still open. What's great about our business is it's tailor made. If you Big 10, we'll give you big 10. Northeast? We can deliver the Northeast," said Carbone. "Even Historically Black Colleges and Universities (HBCUs) and campuses with the most active fraternity and sorority populations. We're excited to have so many opportunities, and we're incredibly fortunate the demand for college media has been so high this year. There are a few left but I expect them to book by mid August, latest."
Among the universities participating this "Back to School" season are Michigan State, Virginia Tech, University of Central Florida, Arizona State, Rutgers, and many others.
College students are the most elusive – and prized – demographic with marketers today. They are estimated to spend more than $21.5 billion on food and beverage in one year alone, as well as $21 billion on electronics and cell phones; $10.5 billion on entertainment; $6.5 billion on footwear and apparel; and $6 billion on health and beauty. Additionally, 93 percent of this audience has credit cards, and 97 percent of them make their purchases off campus. Additionally, this year's student body is said to be the most wired ever, spending an average of 11 hours a day engaged with media, whether it be smartphones, laptops or even wearable technology.
SOURCE Campus Solutions