Going "Rogue" STARMEN Design Group Creates Secretive Website For DirecTV Original Series
HOLLYWOOD, Calif., April 2, 2013 /PRNewswire-iReach/ -- It's dark. It's filled with secrets. And you can access it anywhere from your mobile device — if you have the right credentials.
It's Roguemedia.tv (http://www.roguemedia.tv), an interactive Digital Press Kit for DirecTV's first original series, "Rogue." Designed by digital-media agency STARMEN Design Group in collaboration with Sunshine Sachs, the PR Agency representing DirecTV, Roguemedia.tv provides a behind-the-scenes look at the drama series about a female undercover detective who joins the mob. The DPK microsite offers exclusive photo galleries, cast and crew bios, full episodes, and promotional materials.
To reflect the shadowy tone of "Rogue," STARMEN's Creative Director Anthony Wiktor took a 'skeuomorphic' aesthetic approach to the design, using wood, Polaroids, paperclips and manila folders to create a gritty, authentic feel, saying, "We wanted to go all the way with the details. Our goal for the site was to give the press a glimpse into the world of Rogue."
DirecTV wanted the website viewable from mobile devices, so STARMEN implemented an adaptive design, along with a custom content management system to go beyond traditional "brochure-ware" and deliver a more interactive experience. STARMEN completed the project in less than three weeks.
"Rogue" premieres April 3rd at 9pm on DirecTV.
Based in Hollywood, STARMEN (http://starmenusa.com) creates brand identities, integrated marketing communications strategies, websites and other digital media for a diverse array of clients, ranging from fashion to entertainment, food/beverage to non-profit. In 2012, STARMEN took home 12 W3 Awards and Davey awards for excellence in website design and development.
Kim Tronic STARMEN Design Group, 323-472-8600, email@example.com
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