LOS ANGELES, Oct. 23 /PRNewswire/ -- The Chicago school system, known
for being one of the nation's most challenged, will have the opportunity to
save $2.5 million, which is threatened by a little known, but expensive
problem: lice infestation. According to entrepreneur Maria Botham, lice
infestation is the #1 reason for school absenteeism, and on average it
costs the U.S. public school system over $500 million every year. Her chain
of elegant stigma- busting Hair Fairies salons in America's major cities
are detangling the big hairy mess one strand at a time, and will come to
Lincoln Park, Chicago in December 2007. The salon will be located at 2336
North Clark Street, Chicago, Illinois 60614, 773.327.0800.
From celebrities to CEOs, head lice affects all socioeconomic levels.
It hits hard and spreads like wildfire when uncontrolled. The problem is
impacting the nation's schools, whose federal funding for each child's
daily presence in school is squandered when they miss class. The issue has
spawned a $100 million products industry, yet none of the chemical-based
washes are effective.
Botham's Hair Fairies elegant designer-appointed salons rival any
designer hair salon and provide Game Boys, Nintendo, children's videos on
giant flat screens and portable DVD players to sit on kids' laps. High-end
magazines and high-speed wireless access are provided for adults and
trained staff educate and dispel myths about head lice. Hair Fairies
technicians search through each client's mane a strand at a time. This is
followed by two non-toxic treatments to insure that no nit, or egg, remains
behind. The $95-dollar-an- hour necessity is covered by medical insurance,
comes with a guarantee and includes the use of patented combs, enzymatic
shampoos and rinses that get to the root of the problem by inhibiting the
louse's ability to breed.
"The Chicago school system constitutes 400,000 kids, each of whom
represent a $25-dollar-per-day Federally funded subsidy," said Hair Fairies
founder, Maria Botham. "Lice infestation is literally cutting funding from
schools, and in this district it may represent millions of dollars. Our
business mission is to make a socially positive impact and provide all the
support we can for Chicago Public Schools, which has been called the 'worst
school system in the U.S.' The last thing they need are budget cuts."
Hair Fairies (http://www.hairfairies.com), founded in 1999, is the only
non-toxic and guaranteed solution for the #1 reason why children miss
school in the U.S.: head lice infestation. Lice are equal opportunity
parasites and are spread by head-to-head contact. The brainchild of Maria
Botham, who develops social-mission businesses, Hair Fairies salons feature
a 3-step, strand by strand process while young guests are treated to Game
Boys and Nintendo diversions. Hair Fairies is endorsed by physicians and
spawned the development of the Pediatric Scalp Care Specialists (PSCS). The
nonprofit PSCS dispatches mobile treatment vans to the underserved areas of
Los Angeles County schools and has joined hands with Harvard University to
study the issue of lice infestation and its impact on the U.S. education
system. A totally unique concept, Hair Fairies is quickly spreading from
Los Angeles to New York to San Francisco and beyond.
SOURCE Hair Fairies