Gomez and Nielsen Norman Group Co-present at Target Marketing Group Webinar '10 Mistakes Your Web Site is Making ... and How to Fix Them'

LEXINGTON, Mass., Sept. 23 /PRNewswire/ -- Gomez, Inc. (www.gomez.com), the leader in Web application experience management, and the Nielsen Norman Group, experts in user experiences, will participate in a Target Marketing Group Webinar designed to help Web marketers and publishers optimize their visitors' Web experiences.

When: Tuesday, October 13, 2009, 2:00 P.M. E.D.T.

Presenters: Amy Schade, Director, Nielsen Norman Group and Matt Poepsel, Vice President of Performance Strategies, Gomez, Inc.

Moderator: Melissa Campanelli, Editor in Chief, eM+C

Who Should Attend: Web marketers, ebusiness managers, product managers, Web designers, and customer experience professionals

What: This complimentary Webinar will reveal the 10 mistakes your Web site may be making -- without you even knowing it -- and how to fix them, including:

• How much of your content your users are really reading
• How images can be a content boost -- or an obstacle course
• How saying too much, or even too little, may push customers away, and
• How Web site delivery can increase conversions -- or stop users in their tracks
  

Why: Today's consumers are Web savvy; they know how to navigate the Web and they expect the highest-quality experiences no matter what site they are visiting. And while most Web marketers and publishers work hard to offer their visitors the best experience possible, they may be missing the mark.

Register: http://bit.ly/B6qpx

About Gomez

Gomez, Inc. (www.gomez.com) is the leader in Web application experience management, providing an on-demand platform that organizations use to optimize the performance, availability, and quality of their Web and mobile applications. The Gomez platform identifies business-impacting issues by testing and measuring Web applications from the "outside-in" -- across all users, browsers, devices, and geographies -- using a global network of over 100,000 locations. The self-service Gomez platform integrates Web load testing, Web performance management, cross-browser testing, and Web performance business analysis. Over 2,500 customers worldwide, ranging from small companies to large enterprises -- including 12 of the top 20 most visited US Web sites -- use Gomez to increase revenue, build brand loyalty, and decrease costs.

About Nielsen Norman Group

Nielsen Norman Group (http://www.nngroup.com) is a user-experience research firm that advises companies on how to succeed through the human-centered design of products and services. Nielsen Norman Group principals Jakob Nielsen, Don Norman and Bruce "Tog" Tognazzini are each world-renowned experts in usability and human use of technology. Besides authoring books and evangelizing about user experience, they and the other user-experience specialists at Nielsen Norman Group offer high-level strategic consultation on usability of websites, consumer products, software designs and anything else that needs to be easy-to-use.

About Target Marketing Group

When you need information on direct marketing, there's only one place to turn -- The Target Marketing Group of Publications. All About ROI, Target Marketing, FundRaising Success, and eM+C magazines -- as well as the newsletter Inside Direct Mail -- are the premier print publications for direct marketing professionals. Other resources offered by The Target Marketing Group include: The Directory of Major Mailers; a comprehensive series of How-to Guides in the TM Bookstore; must-read e-mail newsletters; the Who's Mailing What! Archive, eMarketingandCommerce, content-rich Web Sites; and other products offering strategies and solutions for direct marketers around the world.

Gomez is a registered service mark of Gomez, Inc. All other trademarks and service marks are the property of their respective owners.

Visit the Gomez Blog: http://blog.gomez.com/

Follow Gomez on Twitter: @Gomez_Inc

Connect with Gomez on Facebook: http://companies.to/gomez/

Join the Gomez User Group on LinkedIn

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Matt Poepsel - https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=69339

SOURCE Gomez, Inc.