Good Housekeeping Adds New Neutrals to its Custom Blinds & Shades Collection

Experts at Good Housekeeping Expand Their Stylish and Affordable Window Decor Line

Aug 12, 2015, 10:00 ET from Good Housekeeping

NEW YORK, Aug. 12, 2015 /PRNewswire/ -- Good Housekeeping has once again taken the guesswork out of selecting the most important accessory for your home. Building upon the success of the Good Housekeeping Blinds & Shades Collection (launched in April 2012), New Neutrals answers the need for a fashion-forward palette inspired by current paint color trends. This editor approved curation of the best grays, whites, greens, and creams are designed with refined textures and stylish tones to instantly—and affordably—transform any space, while still upholding the promise of safety through a variety of cordless and motorized options. As with any product associated with the trusted brand, the new line is backed by the Good Housekeeping Seal, so every purchase offers a high quality guarantee.

Each fail-safe neutral color is available in three different substrates, providing room-to-room harmony regardless of style. Starting at under $100, classic cellular shades are offered in colors such as "pure white," "sage" and "gentle rain" while a selection of Basswood blinds are available in a multitude of colors with both smooth and weathered finish options. Lastly, beautiful roller shades are available in a wide array of neutral colors and styles including "Elements," "Chartres" and "Atrium."

Good Housekeeping is passionately committed to anticipating the needs of one of the largest global female audiences—sparking excitement and genuine inspiration with the top trends, smartest solutions, and best-in-class home products. The collection will continue to be supported by its team of editors in an effort to provide consumers with a trusted selection of magazine-worthy blinds and shades that can otherwise be an overwhelming design decision.

For additional information about the Good Housekeeping New Neutrals Custom Blinds & Shades Collection and to view a complete list of retail partners, please visit: GoodHousekeepingBlindsandShades.com.

About Good Housekeeping
Founded in 1885, Good Housekeeping magazine reaches nearly 24 million readers each month, plus another 10+ million online at goodhousekeeping.com. The Good Housekeeping Institute, a state-of-the-art consumer product testing facility launched in 1900 and staffed by engineers and scientists who evaluate thousands of products each year in its six labs, is key to the unrivaled trust that readers and consumers have in the Good Housekeeping brand and the Good Housekeeping Seal. The Seal, introduced in 1909, and the Green Good Housekeeping Seal, created in 2009, are among the most recognized consumer icons and are backed by a limited warranty that provides a replacement or refund for up to $2,000 if a product proves defective within two years of purchase. In addition to its U.S. flagship, Good Housekeeping publishes 10 editions around the world.  Hearst Magazines is a unit of Hearst Corporation, one of the nation's largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching 78 million readers (Spring 2015 MRI gfk) and 54 million site visitors each month (comScore). Follow Good Housekeeping on FacebookInstagramTwitterPinterest and on the Inside the Institute blog.

About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching 78 million readers (Spring 2015 MRI gfk) and 54 million site visitors each month (comScore). In addition, the company publishes close to 300 editions around the world. Hearst Magazines Digital Media includes 18 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms. The company also includes iCrossing, a global, full-service digital marketing agency.

SOURCE Good Housekeeping



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