Good Humor "Shares the Love" With Boston This Summer
America's Neighborhood Ice Cream Brand Shares Delicious Frozen Treats at Local Events Throughout Beantown
ENGLEWOOD CLIFFS, N.J., June 24, 2013 /PRNewswire-USNewswire/ -- From Red Sox games and picnics at Boston Common to concerts at the Esplanade, the summer in Boston is a unique experience. To celebrate its love for Beantown, Good Humor® will launch its "Share the Love" campaign, to surprise and delight Bostonians by giving away thousands of delicious frozen treats throughout the city this summer.
To kick off the campaign, one of Boston's most beloved baseball icons, former Red Sox pitcher Pedro Martinez, will join Good Humor at Copley Place on Tuesday, June 25 as the first stop on the summer-long "Share the Love" tour. Martinez will help celebrate the launch by handing out free, classic Good Humor® frozen treats to baseball fans and ice cream lovers alike.
"Boston is my home, and also all-time favorite city," says Martinez. "I'm honored to have played for residents with the biggest hearts in the country, and I'm looking forward to helping Good Humor® bring some of America's most beloved frozen treats – and of course summer fun – to the city of Boston."
As part of its Share the Love Campaign, the Good Humor® company is sharing frozen treats across its seven ice cream brands all summer long. The new Good Humor® Truck will serve up free frozen treats at the following locations in Boston – with some unexpected stops along the way – to surprise and delight residents this summer:
- June 25: Copley Place and other surprise locations throughout the day
- Free Friday Flicks (Fridays weekly, beginning in July) at Boston Hatch Shell
- Harborfest Sampling Days on Boston's City Hall Plaza – July 3 & 7
- Fisherman's Feast at Boston's North End – August 15-18
In addition to enjoying a classic Good Humor® bar, visitors to the Good Humor® truck will be invited to capture moments of joy at a special photo booth where they can share animated gifs directly with their social media networks.
"Good Humor® is known for reimagining classic American candies and desserts as delicious frozen treats," said Nick Soukas, brand building director for U.S. Unilever ice cream. "We want to 'Share the Love' with Boston this summer and create meaningful moments of joy throughout the city all season long."
Good Humor® fans can find out more about the Good Humor® brand and local events at www.goodhumorlove.com or follow the Good Humor® truck on Twitter @GoodHumor and tap or scan special codes found on local Good Humor® outdoor ads with their phones.
About Good Humor® Products
Good Humor®'s line of classic ice cream sandwiches, bars and cones remain some of America's favorite novelty treats. Since the creation of the original chocolate coated ice cream on a stick, the Good Humor® line has expanded to include delicious variations of this classic such as the Chocolate Eclair, Strawberry Shortcake and Toasted Almond bars, each with a crunchy exterior and flavored center. Good Humor® ice cream cones and ice cream sandwiches are also regarded as classic summer favorites and are available in several varieties. Ice cream lovers of all ages can treat themselves to these classic novelties by purchasing single serve Good Humor® bars, sandwiches and cones at convenience stores and ice cream trucks nationwide, or by purchasing Good Humor® Frozen Multipacks at grocery stores nationwide. For more information on Good Humor® products and store locators, visit goodhumorlove.com.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit www.unileverusa.com.
Thinaire® powers the leading cloud-based marketing platform which allows Good Humor and other brands to activate their advertising with mobile experiences. This summer, passersby will connect their smartphones to Good Humor outdoor ads and call up the nearest participating store selling Good Humor frozen treats, connect with the goodhumorlove.com campaign and learn about the free fun events scheduled in Boston this summer.
SOURCE Good Humor; Unilever
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